A venture of leading daily Prabhat Khabar, Radio Dhoom broadcasts in Ranchi and Jamshedpur. Radio Dhoom believes in offering pure healthy music to the listeners with variety of options to the people of Jharkhand. The station mostly plays Bollywood with a mix of regional songs and features local flavoured content with high aspirational value.It also plays a mix of Bhojpuri , Nagpuri and Bengali and Punjabi songs to entertain the local audience of Jharkhand.It programming format has imbedded cosmo touch to target and influence the youth(14-35 years) of the region.
Radio Dhoom gives a lot of coverage to local events and interacts with listeners through various shows to build a strong bond with them. The station is also popular because it undertakes various social issues and air counseling shows on law, health, education and local administrative issues wherein it tries to raise awareness on these issues. Due to these reasons it has bagged the reputation of being the best infotainment media of the region.
In small towns like Jamshedpur and Ranchi there is no morning or evening drive time band i.e listenership base remains relatively same throughout the day. Hence, all sorts of music are played the entire day to seek audience attention.It believe content differentiation can be achieved by flaunting local flavours.This stands as an additional benefit for adverisers who want to penetrate the Jharkhand market.For new brands ,this acts as the best and efficient platform to reach the local audience to get the most required impact.
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releaseMyAd.fm assists your business to easily advertise in Jharkhand in Radio Dhoom through their online platform in 3 simple steps ![/box]
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Advertising Opportunities of Radio Dhoom 104.8:
[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Radio Dhoom offers the following innovations a brand can pursue :
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Type |
Description |
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RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
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Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
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Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
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Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
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Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
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Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
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Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
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Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
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Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
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Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
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Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time [/box]
[box style=’new’] You can advertise in Radio Dhoom for any of the following locations:
*Jamshedpur[/box]
Now, Advertising in Radio Dhoom gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.Our media plans not only helps you meet your objective but also minimizes chances of Ad avoidance.
2) Creative Development: We develop alluring jingles with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value and assists you to create a market niche for your brand.
3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.
How can you advertise in Radio Dhoom 104.8 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Spot in Radio OR Getting your Radio Jingle Commercial Developed
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For Booking Ad Space |
For Creative Development |
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– Review customised Media Plans as per your objectives. Compare and view rates across stations to select Radio Dhoom. |
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language . |
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– Select your Campaign Duration, Preview Your Booking Details & Clear Payment |
– Clear Payment |
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
Incase if you have any questions or queries , you can contact us on 09830688443. Alternatively you can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Place Ads in Radio Dhoom 104.8 Today and send us your feedback on jpaul@releasemyad.com.
