Instantly Advertise in Radio Indigo 91.9,The Leading Radio Station of Bangalore and Goa via releaseMyAd

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Radio Indigo 91.9 FM is Bangalore and Goa’s only international music station, and is part of Indigo Music by Jupiter Capital. 91.9FM. It plays contemporary music and delivers distinctive content for vibrant community of aficionados of this region.It focuses on interactive format so that it has a strong rapo with listeners.Radio-Indigo-Ads

Radio Indigo offers 360 degree solutions to maximize ROI of advertisers who want to target young working class.It basically caters to the ‘up market’, targeting SEC A+, A and B segments and captures the maximum listenership time of these two regions.The radio station has created a market niche by focussing on aficionados and delivering entertainment package suiting to their taste.Radio Indigo has differentiated audience and is the most appropriate means to reach these up market auience with their engish innovated content.It provides great opportunity for brands and advertisers to resonate with the youth mass helping them to meet their objective.It helps advertisers to explore new segment to have adequate market penetration for the brand.

[box style=’new’] releaseMyAd helps you to instantly create and book your Radio Indigo Ads online in 3 simple steps with full fledged expert assistance![/box]

[box style=’doc’] Advertising Opportunities of Radio Indigo 91.9 FM:

[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired and helps in sales promotion.The major advantage with this Ad format is that it has a low cost of production.

*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.radio-indigo-adverts

You can choose to advertise across specific time slots, relevant to your target demographic :

Breakfast Show- (7:00am to 11:00am)

Youth-oriented Programming-(11:00am to 5:00pm)

Evening Drive Time- (5:00pm to 8:00pm)

Leisure Time- (8:00pm to 11:00pm)

Late Night Show- (11:00pm to 1:00am)

[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Radio Indigo offers the following unique marketing solution for brands on radio:

Ad Type

Description

RJ mentions

In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.

Contests

Contests are run during programming time-band. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds

Sponsorships

These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.

Utilities

Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.

Specials

Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.

Events

Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.

Sparklers

Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.

Road Blocks

Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

                                                         Note:       FCT-Fixed Commercial Time

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You can advertise in Radio Indigo for any of the following locations:

BANGALORE         PANAJI

Now, Advertising in Radio Indigo gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:

1) Media Planning: We create exclusive media plans based on your product, target market and budget to helping advertisers to achieve their objective.

2) Creative Development: We create exclusive media plans based on your product, target market and budget to create a niche for our clients.

3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.

[box style=’doc’] How can you advertise in Radio Indigo 91.9 FM?

1) Visit our website- radio.releasemyad.com to select your Location, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed

For Booking Spot

For Creative Development

– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Radio Indigo.

– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .

– Select your Campaign Duration,  Preview Your Booking Details & Clear Payment

– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

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In case you have queries related to advertising in Radio Indigo you can contact us on 09836068426 or you can email your requirements to us on radio@releasemyad.com.Our expert team will get back to you at the earliest and will attend to your needs helping you successfully ‘Go on Air’ and meet your objective.

You can also forward your questions and feedback on jpaul@releasemyad.com.