Launched in 1995, Sony Entertainment Television is one of the leading Hindi general entertainment channels aimed at providing an assortment of indulging content. It is the flagship channel of Sony Pictures and over the years has been able to garner a heavy share of viewership by experimenting with different genres like drama, comedy, supernatural, crime, etc.
With long running shows, the highest crossing 14 years, Sony has been successful in gaining loyal audiences. With original concepts and intriguing formats the channel has served as a hot bed for TV advertisement for over 700 brands and has a reach to over 45 million households in India.
With the recent birth of several other Hindi GECs, it is true that Sony has faced competition in recent times but the channel remains to be an advertiser’s favourite destination for reasons more than one.
Sony Offers a Melange of Genres
Starting from family entertainment to crime, when it comes to the ABCs of genre, Sony covers them all. With shows like Kaun Banega Crorepati, Sankatmochan Mahabali, CID, Pyaar Ko Ho Jane Do, the channel touches the categories of reality television, mythology, crime, romance all at once. Sony has been one of the only channels to manage to bring together such a wide spectrum under one roof.
Sony Takes to Content Revamping When Necessary
The channel has recently faced a lot of tough competition from other channels in the GEC category. Instead of waiting for the phase to end Sony immediately took to content revamping to create programs more suited to the needs of the modern audience looking for a dose of entertainment. Recently the channel has launched a program tailored to the viewing habits of teenagers and urban families called Parvarish which has already garnered high TVTs. The show revolves around the life of two teenagers from seemingly different backgrounds dealing with daily life issues as they come.
Sony Creates Loyal Bands of Audience with Its Long Standing Shows
CID which has been Sony’s longest running show till now began airing in the year of 1998. There is a huge chunk of audience that has grown with this show and has thus remained its loyal viewers. Moreover the characters of the show like ACP Pratyuman and Daya have been made famous even in the digital and social world because of their nuances and characteristics which the actors developed to perfection over the years. The name and fame that comes with being a part of such a successful and long running show has also helped it to gain more fans along the way.
Sony Creates Block Buster Reality Shows
Be it Amitabh Bacchan, Priyanka Chopra, Akshay Kumar, Malaika Arora or Farah Khan, Sony has always roped in the biggest names in Bollywood for its reality programs. Moreover the Sony reality shows always gain the highest viewership. Its recent reality program “The Power Couple” hosted by the couple Malaika Arora and Arbaaz Khan revolves and small screen real life pairs who have to go through a number of tasks to prove their love to each other. The show has already topped the charts because of its interesting content and celebrity line up.
Sony is the Pioneer in Original Content Programming
Crime Patrol which is a reality based crime show was the first of its kind to be launched by Sony. It follows the most infamous of crimes in recent Indian history and recreates it with a set of actors to educate the audience about Indian criminal patterns. Crime Patrol too has been one of Sony’s long running shows. This format got so popular that it was later adopted by several other channels including the categories of GEC and news.
Sony Entertainment Television has been entertaining families including children and adults for over a decade now. The channel’s broad spectrum of genre makes it the ultimate destination for all round entertainment. By catering to a variety of audiences and by incorporating strategic audience engagement methods the channel undoubtedly serves as an attractive platform for advertisers across various categories.
To advertise on Sony Entertainment Television contact our experts at releaseMyAd to get the best deals and to reach your target audience effectively.
