Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new revolution – All Hits, No Bakwaas – keeping in mind today’s youth. This FM station was able to gain a stronghold in the market as it is positioned as a youth focussed brand.It broadcasts 90’s and latest music hits ,thereby delivering perfect entertainment to all age groups and targets the trendy sophisticated middle class youth.It primarily target audience are listeners of age group 15-30 years. of age group.
It is positioned to reflect the attitude of the youth in Kolkata.This FM station is the only one using a ‘Hinglish’ lingo in its programming format catering not only to the major bengali mass but also to other residing cultures of the city. Advertising in Power FM is one of the most popular forms of conventional and cost effective, “offline” advertising platform in Kolkata. This is partially because this radio station is oriented around innovative interactive formats, which gives business owners a big advantage in targeting the city’s audiences.
[box style=’new’]releaseMyAd helps you to instantly reate and book your Power FM Ads online at the lowest rates.Book Now! [/box]
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Advertising Opportunities in Power 107.8 FM
[dropcap style=’circle’]A[/dropcap]You can advertise in Power FM in the following formats:
Voice Over: These are basically monologues or dialogues narrated by a person. It can also be imbedded with a background music or instrumental. It has low cost of production and huge audience coverage.
Jingles: The message is in the form of a song with a catchy music having a dramatic and entertaining effect on the audience, preventing your Ad to be an intrusion in the listeners’ entertainment space. These jingles pave way to create a niche for brands with negligible chances of Ad avoidance.
You can choose to You can advertise across specific time slots, relevant to your target demographic:
Breakfast Show- (6:00am to 10:00pm)
Youth-oriented Programming- (10:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Night Show- (9:00pm to 12:00am)
[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Power FM offers the following novel marketing solutions:
|
Type |
Description |
|
RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
|
Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
|
Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
|
Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
|
Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
|
Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
|
Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
|
Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
|
Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
|
Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
|
Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time [/box]
[box style=’new’] You can advertise in Power FM for any of the following location:
Kolkata[/box]
Now, Advertising in Power FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.We assist you in meeting your objective driving you business.
2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.We place you in listeners entertainment space and help you grab their attention.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.
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How can you advertise in Power 107.8 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio Ad.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed.
For Booking Ad Space:
– Review Media Plans tailored to your objectives. Compare the price across stations of Kolkata to select Power FM.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development:
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration, number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert. [/box]
You can also visit our View Rates Page across stations and can instantly book your Ad Online.To place your Ads instantly on radio you can contact us on 09830688443.You can also email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your Power FM Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.
