Power FM |

December 31, 2014January 6, 2015

Book and Design Your Ad Campaign on Power FM Via releaseMyAd

There are numerous radio networks that are available in Kolkata. However, none of these networks are able to provide exclusively localized content for the people of Kolkata. Power 107.8 FM, which is available exclusively in Kolkata, provides specially localized content for this city. Power FM primarily targets the youth of the city; school and college goers, and young professionals. In many ways, the radio station reflects the opinions, attitude and ideologies of the youth of the city, which makes them all the more popular among the youth. Power FM incorporates in their roster a number of interactive talk shows, music shows and many contests which encourage listener engagement.
In course of time, Power FM has transformed itself into a versatile advertising medium. There are a number of reasons why advertising in Power 107.8 FM is a great choice. A few of these reasons are:

Being based and operational only in Kolkata, Power FM can boast of knowing the people of Kolkata better than any other network.
They cater to the youth, but the exciting shows and programs have gained favour beyond their target audience.
They operate in a multilingual fashion, incorporating Bengali, English and Hindi. This makes them popular among all factions of society.
Apart from the usual, Power FM also deals in a number of city specific information such as upcoming events, traffic updates and city news.
Their content is optimized to keep listeners hooked on for hours while travelling or while engaging in something idle.

Booking your ads on this network is a simple and uncomplicated process. You can book your ads on this network via releaseMyAd’s online booking forum. The step by step procedure can be encapsulated as below:

Choose Kolkata as your desired location to advertise
Determine specifics pertaining to your ad campaign such as Ad Frequency, Ad Tenure and Ad Duration.
Specify where you want to place your ads from an option of placing them in Prime Time, Mid Prime Time and Non Prime Time. Your ads will be broadcast only during either one of these times, or during all these time categories.
Provide us with your contact and business details
View the advertising rates
You can review and re-design your campaign and customize it in a way you see fit
Select the dates for your ad campaign
Proceed to clear payment via a host of online and offline methods

Apart from the extremely helpful online booking service, releaseMyAd also provides you with a host of other services that will ultimately aid your ad campaign. These services are:

Media Planning: Keeping in mind your budget, your target audience and your exact requirements, we can design for you a media plan that would maximize the success of your ad campaign.
Creative Development: The quality of an ad creative can make or break an ad campaign. No matter how good your product it, if it’s not presented in an appealing manner, people will not respond to it. You can get your creatives developed from releaseMyAd’s partners, Jingles India, who are the authority in jingle production in India.
Consulting: Our industry experts at releaseMyAd strive hard to make sure your ad campaign delivers to you an excellent Return on Investment.
If you encounter any problems, or if you have any queries, you can mail us at radio@releasemyad.com, or call us on 09836068426.

April 14, 2014March 28, 2019

Instantly Place Ads in Power 107.8 FM at the best rates via releaseMyAd

Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new revolution – All Hits, No Bakwaas – keeping in mind today’s youth. This FM station was able to gain a stronghold in the market as it is positioned as a youth focussed brand.It broadcasts 90’s and latest music hits ,thereby delivering perfect entertainment to all age groups and targets the trendy sophisticated middle class youth.It primarily target audience are listeners of age group 15-30 years. of age group.

It is positioned to reflect the attitude of the youth in Kolkata.This FM station is the only one using a ‘Hinglish’ lingo in its programming format catering not only to the major bengali mass but also to other residing cultures of the city. Advertising in Power FM is one of the most popular forms of conventional and cost effective, “offline” advertising platform in Kolkata. This is partially because this radio station is oriented around innovative interactive formats, which gives business owners a big advantage in targeting the city’s audiences.

[box style=’new’]releaseMyAd helps you to instantly reate and book your Power FM Ads online at the lowest rates.Book Now! [/box]

[box style=’note’]
Advertising Opportunities in Power 107.8 FM

[dropcap style=’circle’]A[/dropcap]You can advertise in Power FM in the following formats:

Voice Over: These are basically monologues or dialogues narrated by a person. It can also be imbedded with a background music or instrumental. It has low cost of production and huge audience coverage.

Jingles: The message is in the form of a song with a catchy music having a dramatic and entertaining effect on the audience, preventing your Ad to be an intrusion in the listeners’ entertainment space. These jingles pave way to create a niche for brands with negligible chances of Ad avoidance.

You can choose to You can advertise across specific time slots, relevant to your target demographic:

Breakfast Show- (6:00am to 10:00pm)

Youth-oriented Programming- (10:00pm to 5:00pm)

Evening Drive Time- (5:00pm to 9:00pm)

Night Show- (9:00pm to 12:00am)

[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Power FM offers the following novel marketing solutions:

Type	Description
RJ mentions	In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Capsules	Capsules are FCT spots.These are normal advertising spots where you can place your Ad.
Contests	Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
Sponsorships	These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric	Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities	Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
Specials	Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events	Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers	Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
Road Blocks	Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast	When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

Note: FCT-Fixed Commercial Time [/box]

[box style=’new’] You can advertise in Power FM for any of the following location:

Kolkata[/box]

Now, Advertising in Power FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:

1) Media Planning: We create exclusive media plans based on your product, target market and budget.We assist you in meeting your objective driving you business.

2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.We place you in listeners entertainment space and help you grab their attention.

3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.

[box style=’note’]
How can you advertise in Power 107.8 FM?

1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio Ad.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed.

For Booking Ad Space:

– Review Media Plans tailored to your objectives. Compare the price across stations of Kolkata to select Power FM.

– Select your Campaign Duration, Preview Your Booking Details & Clear Payment

For Creative Development:

– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration, number of themes and preferred language .

– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert. [/box]

You can also visit our View Rates Page across stations and can instantly book your Ad Online.To place your Ads instantly on radio you can contact us on 09830688443.You can also email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.

Go ahead and book your Power FM Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.

March 19, 2014March 28, 2019

Book Power FM 107.8 Ads Online at lowest rates!

Interested to advertise on Power FM? Now you can book radio ads online at no extra costs from www.radio.releasemyad.com. Enjoy additional discounts and offer packages while you book your Power FM Ad through releaseMyAd.

The Power FM is a reflection of the youth in Kolkata .The station airs hits of the 90s and today’s best hit music, besides introducing the hottest new music of tomorrow, bringing a fresh sound to the FM band in Kolkata.

You can book your Power FM ads instantly online by following these simple steps:

Book your Power FM Ads Online following the given steps-

1)Go to www.radio.releasemyad.com and click on Get Started

-Choose your City, business category, objectives and target audience to get your media plans.

2)Select the desired radio brand and time slots

3)Select Dates, Preview Details and Make Payment

Your Business ad will receive instant confirmation as soon as the payment is received. You can find out complete details of your booking on our Power FM page.

For further information about booking your advertisements for Power FM and other leading radio brands in Kolkata, kindly contact us on 09830688443 or email at radio@releasemyad.com.

Major advantages of booking Power FM ads through releaseMyAd:

Online hassle free booking for no additional costs.
You get your radio ads at the lowest rates.
Customization options that lets you tailor your media plan for your ad as per your requirement.
Instant payment options that lets you clear all your payments online via credit cards, debit cards or net banking. You can also choose cheque or cash while making payments. All online payment options are secured by industry standard SSL encryption technology. Further avail exciting discounts and offers while booking your ad through us.
Enjoy exclusive jingles from our partner Jingle India.

Once you are convinced about booking your Power FM Ad –Get Started with booking your Ad. For any kind of assistance kindly reach us at jpaul@releasemyad.com or dial 03340311140.