Tag: TV Ad Booking

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releaseMyAd: The one-stop solution for Booking Ads in Life OK

Life OK replaced STAR India’s Star One in December 2011. The new channel was to take the place of a channel which was exclusively targeted at the urban youth. STAR India wanted Life OK to appeal to the young population of the nation regardless of the geography. Life OK was a launched to be a general entertainment channel that would attract young Indians more. It began its journey with serials like Devon ke Dev Mahadev, Main Lakshmi Tere Angan Ki, Savdhaan India, etc. targeted at both the youth of the nation and older generations like. With stories like Aasman Se Aage and Tum Dena Saath Mera, the new channel had a universal appeal for young Indians as it depicted the trials of young people. But channel was also able to capitalise on the older generations as its stories were more family oriented and young as well as older viewers could identify with the characters.Advertising on Life OK

Life OK soon reached the top of TRP charts and today it is among the top 5 TV channels. Currently, the channel entertains with multi-genre shows – comedy, drama, action, crime, devotion etc. Like its sister channels, Life OK shows women-centric serials but they also have a healthy dose of programs beyond ‘kitchen politics’. Ek Nayi Umeed – Roshni and Mahakumbh are fine examples of the kind of variety shows that Life OK brings for its viewers.

Advertising on television channels has been a popular tactic of businesses to increase brand recognition, push sales and serve as a platform to announce their presence. Advertisers always have favoured TV channels popular with their target audiences. Due to its huge appeal, Life OK has gained a name with advertisers. Serials like Kalash – Ek Vishwaas and Dream Girl – Ek Ladki Deewani Si compete for the top slots at TRP ratings.

But advertising in Life OK was never pocket-friendly before releaseMyAd entered the scene. releaseMyAd has been striving towards providing its customers the lowest ad rates in newspapers, radio station, cinemas/multiplexes and magazines. We are the leading “online ad booking” organisation and now we have brought our unparalleled ad rates for television channels too!Life Ok Channel Advertisement

We eliminate extra costs by removing all other agents between you and Life OK as we get the Television ad rates directly from the channel itself. Also, you will not find any hidden costs with us. Besides our ad booking process is simple and you can book your ads for Life OK on-the-go.

You only need to go through the following three steps to book your ads with us:

  •         Choose your TV Channel
  •         Choose your show/ time band
  •         Select dates and make payments

The best part about booking ads with releaseMyAd is that you can book your ads online and that too 24×7!

Also, we do not let you flounder in the sea of TV advertising once you book your ads with us. Our experts guide you at every step. Whether it is creating your media plan or deciding your target audience or booking the ads, we always escort our clients with the best-in-class services. We ensure to make your TV ad campaign with Life OK a booming success.

To know more about booking ads on Life OK call us at 09830688443. Or write to us at enquiry@releasemyad.com.

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5 Things to Know Before Booking Ads on Colors TV

‘Colors’ is among the top 3 GECs of India. Shows like Balika Vadhu, Sasural Simar Ka and Swaragini enjoy high TRPs to keep this Viacom18 flagship brand burning bright. ‘Colors’ has multi-genre offerings for audiences of all age groups. The channel has kept true to its words and keeps on adding programs which dare to highlight social evils and attempts to change the public mindset with its entertaining content. But where on one side it focuses on the social evils with programs like Udaan and Ishq Ka Rang Safed, on the other, it also airs full on entertainment shows like Jhalak Dikhla Jaa, Bigg Boss, Meri Aashiqui Tumse Hi, Comedy Nights, etc.

Advertising on Colors TV Channel

As ‘Colors’ is a very popular TV channel its ad spots are always in demand. This obviously increases the price of these ad spots making them aspirational for small and medium budget advertisers. releaseMyAd understands these equations and has brought for its clients an opportunity to book ads in ‘Colors’ at the lowest possible rates.

But before you embark on TV advertising with Colors, we think you must know about these 5 essential things.

  1. Prime Time VS Repeat Time: Like all TV channels, Colors also repeats all its shows. The prime time of the channel is in the evening when original content is aired. Currently, the channel begins broadcast of original/new content at 6.30pm in the evening and continues till 11.30pm every day. The ad rates for these original programs are justly higher than the repeat shows.

For example, if you plan to advertise in Sasural Simar Ka at 7.30pm you have to dole out more when compared to the repeat telecast in the afternoon. But that doesn’t mean advertising in repeat slots will garner you lesser response. As you advertise for lesser amounts on the particular serial, you can repeat your ads more. In the long run, this may be very useful.

  1.  Time Slots within Prime Time: The Prime Time slot of ‘Colors’ is quite long and consists of 5 hours of programming. Very few people spent this long with the TV. Thus, segmenting viewers according to their chosen serial or time slot preference can easily help you to reach your target audiences.

Ads on Colors TVTake, for example, Ishq ka Rang Safed. It is the story of young love so obviously, youngsters will prefer to watch it when compared to Balika Vadhu in which the story has entered the responsibilities of motherhood and family. Again, Chakravartin Ashoka Samrat is popular with people who enjoy the grandiose of royals.

  1. Weekend Shows: Colors has a variety of weekend shows that include supernatural thrillers like Naagin, comedy shows like “Comedy Nights with Kapil” and “Comedy Nights Bachao”, and reality shows like “Jhalak Dikhla Ja” or “India’s Got Talent” etc. Since these are telecasted on weekends when people are free to enjoy their time, these weekend shows garner more viewers.

Advertising specifically in these shows is sure to get the attention of those professionals and busy-bees who get time to watch TV only on weekends.

  1. Reality Shows VS Regular Dramas: Television dramas attract people more interested in fictional characters they can identify with.  Whereas reality show is for those who prefer to sneak a peek into raw human emotions. There is no dearth of audiences for either, but the audiences are not the same for both. Thus, it becomes imperative to segment your audiences before you embark on your journey of advertisement with Colors.
  2. High TRP Shows: Some shows are more popular with the audiences than others because they are able to strike a chord with their viewers. Also, TRPs keep on fluctuating. As an advertiser, you need to know which shows are high on TRPs as they will finally get more fans for their show and your ads.

Hopefully, these points help you, while you decide to advertise on Colors.

Or you can contact releaseMyAd executives at 09830688443 for our expert guidance. You can also write to us at enquiry@releasemyad.com for further queries.