radio ads in pune |

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

April 9, 2015March 28, 2019

Unveil the unique advertising opportunities via the leading Radio Ad Agency of India

Radio-ads-in-Kolkata — Radio Advertising in Kolkata via releaseMyAd

Radio is as stunning platform to connect listeners and brands through the power of music. In India around 250-300 million listeners tune in to radio everyday for entertainment and infotainment. Indians wake up listening to radio, travel and work listening to radio and finally wind their day listening to radio.Nevertheless “the radio” feature is incorporated in all the devices like -mobile, TV, refrigerator, car, computer system, etc. Radio is the ultimate soundtrack of our day to day lives. Radio is a great entertainment medium for listeners and the most effective platform for businesses to reach the right customers at the right times.

It is the most result-driven platform for advertisers. Brands get easily connected to the captive listeners and gets imbibed in their memory. It has a proven record, whatever be your business objective radio would definitely suffice it. You can reach any audience type via radio because this is the sole medium which has universal audience type. Radio is undoubtedly the most ideal platform for business to promote themselves in the most cost effective manner.

Here are some of the cities where radio advertising is a very popular and effective medium to reach out to your potential customers:

Kolkata– The “city of joy” takes radio to be the primary mode of entertainment and news. The general picture is that you see most of the Kolkatans with their earphones on listening to radio. You will see this scenario in buses, roads, restaurants, colleges,etc…The people here love music and radio is the perfect treat to them. Here are some the favourite radio stations of the people of Kolkata:

Big FM, Red FM, Radio Mirchi, Fever FM, Oye FM, Power FM, Aamar FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio. If you want to reach out to the people from the “city of joy” you can easily take assistance of any radio advertising agency in Kolkata to launch a perfect radio ad campaign.

Chennai– It is the capital state of Tamil Nadu. Chennaites are passionate about regional music and Kollywood is close to their heart. Radio keeps them connected to Kollywood whenever and wherever they want, keeping them entertained all through the day. The most result driven radio stations of Chennai are: Big FM, Red(Suryan) FM, Radio Mirchi, Hello FM, Chennai LIVE, Aahaa FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Businesses resort to the top radio ad agencies of Chennai to get best on return on investment from their advertising spend. Radio serves as the ultimate saviour to brands to reach the people of Chennai.

Pune – Also known as Punyanagar is the cultural capital of Maharashtra. It is the harbour to old traditional as well as new IT industries. Thereby the residents comprises of huge number of students and professionals who want to establish their career in this land of opportunities. It has a large youth population and yes you are right-this is major reason radio is popular here. People of Pune love to tune in to the following stations: Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Business leverage this unique opportunity by approaching the leading radio ad agencies of Pune to help them get results instantly as this is sure shot medium which can never fail. Radio Advertising in Pune is taken to be a general rule of survival in most of the industries in Pune.

Jaipur– The Pink City is classical heritage to the country. The glory of the city is reflected in the monuments and culture of the place. People of Jaipur have always befriended radio unlike the other cities wherein radio was lost. Radio is always been a treat to the residents of the place. The six radio stations(Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City,My FM) of Jaipur has been a primary medium, of advertisement for businesses to reach the local crowd. Further more businesses even resort to profession radio ad agency in Jaipur to get the most from their campaign in the most effective way.

Surat– City of Sun is one the most developed city in Gujarat. The city is one of the fastest developing cities of the world, making it very clear of the rich industrial base of the city. Businesses look up to Surat as the land of ample opportunities and have taken up radio advertising as their tool to reach customers of Pune. Most of the advertisers resort to a radio ad agency of Surat to get effective results.

In all the above cities radio stands as a dynamic medium driving queries and interested customers to businesses. Radio is the most affordable and hyper targeted platform to reach potential customers.

releaseMyAd,is the leading radio advertising agency ,delivering effective and valuable CPA results.We have experienced excellent success stories of our clients with the help of radio advertising.Now easily advertise in radio via releaseMyAd:

-Book Ads in 3 step booking process

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We know how to create the perfect magic in radio advertisements for business.Get in touch with us today. You can call us on: 09830688443 or email at radio@releasemyad.com.Get your brands closer to your audience via releaseMyAd.

Intro: releaseMyAd is the leading radio advertising agency in the cities of Kolkata, Chennai, Pune, Jaipur and Surat. We help you get on AIR in the most cost effective and efficient way.

April 21, 2014

Pune and Programmatic Buys!

“Every city has its identity”, said the segment promo on 98.3 FM Radio Mirchi, Pune (MH, India). It’s true; I could not have agreed more. A few days ago, I travelled from Bangalore to Pune and tuned to local FM stations. I was curious to know how Pune stations sound. I was looking for flavors that differentiated the air waves of Pune from Bangalore.

A common filter usually applied is the language played by the station. True, but, what if the dominant language of the prominent FM stations in Pune is not the native language of the region?

For me, it was not about the language of the music being played on the stations. I could distinguish between the air waves of Pune and Bangalore but the ingredients that gave Pune’s stations their distinctive flavor were difficult to single out. It was a whole of numerous individual parts. Things that took my notice: use of words common to the region such as Akkha, Khajoor, Pagaar, Bhau, etc. in the advertisements; interstitials titled in local lingo, e.g. Mawaali Bhai; the degree of naughtiness of the prank calls, the tone and manner in which the RJs spoke to the listeners, and so on. Also interesting was the choice of songs during the evening drive. The one I recall is ‘Hawa Hawa’ by Hasan Jahangir, quite a hit number from the 80’s. I never heard it on Bangalore stations!

What do I care about how a station sounds in Pune?

I believe the sound of the station reflects the beliefs, values and culture of a place. If I am an advertiser, I would like my ad to have the same ingredients that distinguish one city from another. What if I am the owner of a fledgling internet business based in Bangalore, with an objective of targeting the 25-35 years males working in the IT industry of Pune, how do I bring those flavors to my ad?

That’s where I found the value proposition of online platform ‘releaseMyAd.fm’ compelling. It allows small and medium advertisers to launch a radio campaign in a do it yourself (DIY) mode. It does not matter whether one is in Bangalore or Pune. Even if I don’t speak the same language as a Punekar, I am assured that once I have created the radio campaign on the online platform, the complimentary consulting services of releaseMyAd ensures that the campaign gets its wings and registers with the Punekar, or any other target group preferences set by the advertiser or the media buyer.

What is releaseMyAd.fm?

A model similar to digital ad buys (websites, social media, mobile internet, mobile apps etc.), which rely heavily on programmatic buys; releaseMyAd brings the same technology to Indian radio landscape.

What are programmatic buys?

In a programmatic buy the buyers/advertisers can log onto platforms similar to that of releaseMyAd to see the available inventory of a station, rates, available formats, time bands, demographics etc. to place the buy.

Programmatic buys work well for a fragmented and impersonal medium like internet, but do they work equally well for radio? Radio is more personal and has its own local nuances. I believe that a hybrid between a pure play programmatic and the traditional consultative approach should be an intermediate step before maturing to a full-fledged programmatic for radio. That’s where I believe a layer of consultative approach to sell airtime on top of the programmatic technology platform adds value to the advertiser. Otherwise, it’s just a case of one guy selling air and another buying it!

As a small and medium advertiser, what’s your take on hybrid programmatic buys for radio?

–My recent trip to Pune was marked by two disconnected events. One was my desire borne out of curiosity to find how local FM radio stations of Pune sound. Another was my interaction with Sharad regarding their launch of www.releaseMyAd.fm, an online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India. The post is about the convergence of these events and hence an odd title for this post!

About Himanshu: Himanshu Agarwal has over 11 years’ experience in the mobile value-added services sector, specializing in content syndication, Internet media, interactive distance learning and e-learning. He is a firm believer in the medium of radio and the opportunities it creates for both local and national businesses. He scribbles his thoughts at http://www.himanshuagarwal.com