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Every Business major focus is growth, they always look forward to enhancing their customer count, sales and revenue.These objectives can only be achieved if you reach out to a greater customer base than your competitors.You are required to track down your competitors, create strategies better than them or promote yourself in a unique platform that your they have missed out on. In this competitive market field when all businesses require market expansion and penetration Google Adwords serves as the apt platform to be get your brand going.

The major reason why most businesses resist to the idea of adwords is because they guess it to be expensive.People have very little knowledge of adwords advertising spend.ReleaseMyAd is an advertising agency with the basic mission of promoting small and medium enterprises on various mediums.We understand our clients dilemmas and have come up with a unique tool,which would give our potential clients an estimate of how much they are required to spend on adwords to get visibility.We wish to make the entire concept of Google Adwords cost simple for all potential advertisers so that they can shed their expenditure fear and grasp this huge opportunity .

[box style=’info’]What is CPC?

It is the actual price that you are required to pay when a person clicks on your Ad.A click on a Ad represents the attention that you have grabbed and convinced the person that you are a solution to his search query.It depends on the bid made on the keywords. The bid varies from individual to individual. It depends upon 2 major factors: –

Competitors Ad Rank
Your Ad Relevancy i.e Quality Score.

Importance of Cost per Click

Helps you determine cost per customer.
Gives you an estimate how much potential customers you can draw to your website for a particular budget.
You can roughly estimate your Adwords expenditure and can draft a goal of desired number of visitors that you wish to drive to your website.
Having the keyword cost allows you to optimise your account by controlling your bids and enhancing your quality score.[/box]

On knowing the cost per keyword, you can estimate how much would be the cost per lead. Getting leads is the main purposes of an AdWords campaign but it is only worth it if we cannot control our costs. It would be useless for you to spend recklessly to appear in Google Search Pages. Having an automated cost estimator tool solves the dilemma, you get instant solution and framework to strategize your online campaign .

Nowadays its very easy to find a tool,which can provide you the exact rates for keywords as determined by Google.All these tool might have certain variations but the information provided by them in reliable and fast. So,it get easier to use these tools to formulate

You won’t have much trouble finding such a tool online. These tools take all the relevant factors into account which Google uses to determine the price of a keyword. Thus, the estimate the keyword cost tool provides you is reliable to a large extent. If you feel some important keywords are proving to be expensive for your budget, you can pick these keywords for your campaign and can sort ways to control it.

[box style=’info’] Keyword Cost Estimator provides solution to the most vital dilemma i.e- “How much does a single lead cost?”CPA tells you the amount you are expected to spend to get an interested customer to click on your Ad. It tells you how much it takes to get one visitor converting into a profitable lead.Try using our unique Keyword Cost Estimator and get a definite framework of your PPC campaign spend.

The tool is proficient enough to give even a layman a perfect estimate of how much he is required to spend on his campaign keywords to draw traffic to his website.The cost of keywords is determined by the searches made and you need to bid on these keywords to win over your Ad placement in the top ranks of the searches pages.In order to have a strong campaign you are required to have highly relevant and specific docket of keywords, you need to choose keywords that are relatively less competitive and economical. To strategize your adwords campaign its unhealthy to compromise on high CPC keywords with large searches.Your campaign and keyword relevancy enhances your Quality Score and paves you to top ranks for searches in comparison to high bidding competitors.[/box]

How does Keyword Cost Estimator help you?

It expands and refines your reach – You get to list of new keywords with its relative cost and enabling you to improve the distribution of your PPC campaign budget substantially.
It helps to optimize your budget– It provides you with the most competitive keywords and its value,helping you t
o allocate your budget for requisite keywords .
It enhances your quality score –It assists you to keep your Ad relevancy at bay so helping you to optimize your bid,getting you cost-efficient clicks and high probability of conversion.
It perfectly filters and sorts relevant keywords – It helps you to refine your database to get perfectly relevant keywords to suit your business needs.
It is time saving –The tool saves loads of your time providing you with exclusively unique opportunities in your business domain.
It is totally Free-The tool has excellent features and is absolutely free.

How to use the Keyword Cost Estimator?

1)Enter Target Location and your product or business category or keyword-You can choose to get the cost estimate for the specified terms or other relevant expanded terms.

2)Get the average monthly searches and CPC for the specified term.

(Average Monthly Searches: It refers to aggregate number of people who are searching on Google with these particular terms.)

3)Share it via email

ReleaseMyAd is a creative, results-driven team committed to delivering result driven campaigns that resonates with audiences and creating traction with search engines.We being Google’s Premier SMB partner take pride in providing highly excellent services to our clients of different business categories.In case you have any queries or wish to build your campaign through us you can email us on online@releasemyad.com or you can even call us on 8697372937.

Over the past four years, the digital advertising market in India has steadily expanded standing at a net worth of over 2260 crores. The growth in digital advertising made it imperative for businesses to opt for the online medium more often. The goal is to reach out to the right people, at the right time, through the right medium.

“Let’s Google it” – The fact that Google has become a verb indicates how search engines have influenced consumer behavior.

But advertising on Google is not an easy task as it requires immense strategic planning that takes up ample time and energy. It includes bidding for the right keywords that Netizens prefer and use while looking up products and services related to your business.

With releaseMyAdwords you can avail the opportunity to launch your very own adwords campaign on Google within minutes. In our effort to continually help businesses advertise online, we have become East India’s only Google Premier SME Partner. Our certified experts help create ads relevant to your business. We directly convert your investments to calls and email queries from potential leads.

The process is simple. Allow us to explain in detail:

You simply introduce us to your business and tell us the places you want to target customers from.
We let you know the keywords most searched for by potential customers over the past six months.
Once you have finalized this list, you tell us how many customers you want to cater to in a day. We develop 3 plans for you to choose from.
A representative from our company gets in touch with you to understand your business once you have confirmed your campaign.

We can also build you a 1 page website at no extra cost provided. We promise that your ads will go live within 48 hours.

What Happens Next?

-Now users conducting searches relevant to your business start noticing your ads amongst the top 3 search results

– They click on an ad; they are redirected to your website where they receive all the necessary information about your products & services

-Visitors can call / email you directly or submit their requests by filling a query form present on the landing page.

Benefits of Online Advertising: Online advertising helps you monitor your campaigns response. You are only charged according to the Cost per Click (CPC) model where you pay only when a user clicks on your ads. You may also track your campaign growth in terms of how many users reach your website and the number of calls and queries it generates. In the advent of todays digital media one cannot help but notice the brilliant impact it has on every individual. It is the perfect medium every business should use to widen its customer base by monitoring every penny of their investment. In short, it renders the maximum return on investment compared to any other medium. releaseMyAdwords helps you to achieve this return on investment taking responsibility of bringing customers to you by assigning experts to handle your account.

If you have any questions about how start your paid ad campaign on Google, visit our releaseMyAdWords FAQ Page.

Start growing your business today! Visit http://online.releasemyad.com/.

Author’s Bio: ReleaseMyAdwords is a new initiative which is being handled by one of the newest talents of ReleaseMyAd, who also happens to be the author of this post, Mr. Rahul Bagchi. He has been associated with our Digital marketing team for the past 4 months and already has a lot on his plate as far as tasks are concerned. He has proved to be a highly competent and fast learner. We wish him all the best for his future at releaseMyAd and thank him for contributing his knowledge to boost our blog.

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