Tag: booking ads in Hindustan Times

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Book your ads on Hindustan Times online via releaseMyAd

Print advertisements have been iconic in their contribution to framing the way advertisements are right now. The earliest records of print advertising date back to the early 18th century in England, where advertisements for medicines, books and the like were being printed in weekly newspapers and pamphlets. The basic format of advertising had been set by then. Most ads back then featured a few lines of text – a brand name; a strong persuasion to acquire the product/service and a tag-line. To this day, all ads across all formats roughly stick to the same plan – answering the following questions in the customer’s mind – What is it? What does it do? Why should I buy it?

That’s about enough with history. The point I’m trying to stress upon is that newspaper advertisements are the first instances of concrete advertising, and it’s pleasantly surprising to know that despite the several branches and vehicles of advertising present today, newspaper text ads are still as prominent as they are effective. Newspaper classified advertisements are an extremely cost effective yet efficient mode of advertising.

One of the most established newspapers in India is the Hindustan Times. The Hindustan Times’ classified ads page is among the most popular destinations for advertising for various categories. For instance, the Hindustan Times matrimonial section is avidly read by thousands of people who are on the lookout for prospective brides/grooms. It is possible for you to advertise on the following topics.

Hindustan Times also has a wide circulation base, and they enjoy excellent readership in all their locations. Hindustan Times is available in the following locations:

Bhopal Chandigarh Delhi
Jaipur Kolkata Lucknow
Mumbai Patna Ranchi

You can book your ads on Hindustan Times online via top newspaper ad agency releaseMyAd in all of the above locations and for all the aforementioned categories. As for the tariff, you can avail of the regular Hindustan Times ad rates, and also receive special offers and deals depending on your bookings. The booking procedure for is encapsulated below:

For Display: Choose which edition you would want to publish your ad in, followed by the location(s).

  • For Classified: Compose your ad. You can add a variety of embellishments such as tick marks and background colour to make your ads stand out from the rest.

For Display: Provide us with the dimensions of your ad and your choice of ad position with respect to page. The next step involves creating the ad creative. You can upload your own creative or let us create one for you.

  • Continue with the booking process by selecting dates.
  • You can view your final booking details again.
  • Proceed to clear your payment via a number of online and offline options.

You will also receive full support from our customer care executives to assist you through the booking process. If you have any queries, you can mail us at enquiry@releasemyad.com, or call us on 09830629298.

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Advertising with Hindustan Times-A Boon or a Curse!!

advertising-in-Hindustan-times

ht-matrimonial-adsHindustan Times is one of the most popular English newspapers of India which was established in the year 1924 and is currently owned by a renowned Rajya Sabha member of the Parliament. Such ownership only adds to the credibility of already popular newspaper. The newspaper belongs to the HT Media flagship and has been declared as one of the most widely read newspapers across the entire country.

Hindustan Times has been in the list of top English newspapers since the past decade and has grown to a daily average circulation of 12.3 lacs according to the Audit Bureau of Circulations and a massive readership of 37.67 lacs as per the IRS (Indian Readership Survey). Along with having such huge circulation and readership figures, the newspaper also has a very good reputation for providing quality content for newspaper readers. The language as well as the news content is to-the-point and flawless. The newspaper provides an enjoyable read for all subscribers. This too adds to the reputation and credibility of the newspaper.

Such a reputation attracts a lot of advertisers and consumers as it adds to the advertiser’s brand value and induces more faith in the product or service advertised. Also it increases the possibility of getting responses from relevant customers.

HT has acquired the top-most rank in terms of circulation and readership across the Indian capital. The publication has taken over the market by not only becoming the first preference of newspaper readers but has also gained the trust of advertisers across categories. Delhi/NCR has recorded a readership of 22.65 lac of HT, of which 16.39 lac readers are recorded in Delhi alone.

Hindustan Times has also acquired the No. 1 English Newspaper position across Uttar Pradesh ad Bihar.  The cities covered under these states are Lucknow in UP and Patna & Ranchi in Bihar. Apart from these it is also the second most widely read English newspaper in Mumbai and Kolkata. The other regions covered by HT are Bhopal, Chandigarh and Jaipur.

The publication has created a niche bandeau of Matrimonial advertisers across Delhi and the National Capital Region (NCR). HT Delhi has the maximum number of matrimonial advertisers who have more often than not received relevant responses and ended up with some of the best matrimonial matches.ht-recruitment-classified-ads

Apart from matrimony, retail, recruitment, property and, even business ads put in a lot of faith in advertising in Hindustan Times in order to add value to their brand. HT has also dedicated special supplements for these specific categories for Display Advertisers. The pullouts for the respective categories are listed below:

  • HT Shine: This particular supplement is dedicated to all Recruitment Advertisers. Since supplements allow advertisers to publish mainly display ads, it is essential to know that such ads are charged based on the size of the ad which is measured in terms of per sq.cm. Along with this even classified recruitment advertisers are provided a separate pullout for only classified advertising, known as HT Shine Jobs. This whole pack is released every Wednesday along with the main newspaper
  • HT Estates: HT Estates is a specific pullout for Classified Property Advertisers which also enables you to publish Display Ads which are priced based on the space occupied by the advert in a particular page
  • HT Café & HT City : Both these pullouts are released every day along with the main newspaper and are the best advertising options for Retail advertisers. It has a lot of scope for promoting & launching retail stores, products and conducting full-fledged retail ad campaigns. They are also apt for all Business Promotional initiatives by display advertisers

ht-classified-&-display-property-adsIn addition to these display Ad pullouts, HT Classifieds is published every day for all classified advertisers of different categories. Even for Obituary advertisers, advertisers can release the ad under the Classified Display Ad Type. These ads are also measured in terms of their size but the width is usually limited to 1, 2 or 3 columns in the newspaper page. You can even upload images and add your own personal messages and decorate these display classified ads at a much lower price than General Display Advertisements. The only difference between these 2 ad types is that Display ads can be published in a preferred page, while CD ads are published only in the classified section.

After such detailed scrutiny of all the elements of Hindustan Times as an advertising platform, it can be successfully established that advertising in Hindustan Times is most definitely a viable option for all kinds of advertisers.

origin-of-newspaper-advertisingquestions@releasemyad.com or book@releasemyad.com. You can also call us at 09830629298 and our representatives shall be glad to assist your ad booking process, in your preferred newspaper.

*For related articles on Hindustan Times, visit HT Blog Center@releaseMyAd.