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The southern part of India is well known for their exceptional print industry. A number of top publications call Kerala their home, and among them is Mathrubhumi, the most popular newspaper of Kerala. Mathrubhumi’s publication house is also known for printing Grihalakshmi, a remarkable magazine catering to women. Published in Malayalam, the magazine is loved equally by Keralite women of varying income groups and social constructs. The basic goal of the magazine is to empower women in all spheres of life.