Big FM is India’s largest radio network owned by Reliance Adlabs.This radio network is spread across 45 cities in India and has a listenership base of 4 crore listeners.Over 1000 towns and 50000 villages are encircled under its network radius, defining its massive market reach.
Its core markets are the 4 major metros-Delhi,Mumbai,Bangalore and Calcutta where it has a high audience connectivity ranking top in listeners list and captures the highest market share and audience listening time.
Big FM has bagged leadership in the Indian radio industry.It provides innovative unparallel solutions to almost 1800 advertisers per month to have maximum market influence.It believes in delivering optimum value to the advertisers for the price they pay.
[box style=’new’] Instantly Advertise in Big 92.7 FM across 45 cities via releaseMyAd. [/box]
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Advertising Opportunities in Big 92.7 FM
[dropcap style=’round’]A[/dropcap]You can advertise in Big FM in the following formats:
Voice Over: These are basically “live reads” or narrations,wherein a person or 2 reads out the message.It can also be imbedded with a background music or instrumental.It has low cost of production and is usually advisable to implemented in sales promotion campaigns.
Jingles: Here the message is melodiously sung out with a catchy music like a song having a dramatic and entertaining effect on the audience, enhancing the impact of your message on your audience.These jingles pave way to create a niche for brands with negligible chances of Ad avoidance.
You can advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’round’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Big FM offers the following novel marketing solutions:
| Ad Variation |
Description |
|
RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
|
Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
|
Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
|
Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
|
Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
|
Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
|
Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
|
Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
|
Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
|
Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
|
Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time[/box]
You can advertise in Big FM for any of the following locations:
| Kolkata | |||
Now, Advertising in Big FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.
2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.
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How can you advertise in Big 92.7 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
For Booking Ad Space:
– Review Media Plans tailored to your objectives. View Rates and Compare the Pricing across stations to select Big 92.7 FM.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
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Incase of any query , you can contact us on 09830688443.You can also email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your Big FM Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.