Big Cinemas , one the leading cinema chains in India, is a product of the Reliance ADA Group.With its parent company Reliance MediaWorks Ltd.,it has now over 515 screens across the country.
What are the reasons that set Big Cinemas apart from the other players in the same field?It is premium locations and state of the art infrastructure to name a few. Big Cinemas has carved a niche for itself in the cinema sector of the country also because of its supreme quality of service and excellent ambience. Its patrons are mostly those who have a high propensity to spend and who seek for their money’s worth.
When it comes to cinema advertising, here too Big Cinemas has played it big. It offers its advertisers enough reasons to advertise on its big screen:
- It has a massive market presence, encompassing 13 states and 54 locations across India.
- It satisfies the entertainment needs of 35 million customers every year.
- It has a widespread network of over 300 screens, which helps the advertiser reach out to a multiple numbers of target audience at the same time!
- It is a renowned name in the theatre Industry. Owing to the fact that it delivers world class cinematic experience, it has high goodwill which only helps add to the brand value of the advertiser.
- It targets the middle and upper stratum of the society.
- It provides the opportunity to extend your screen presence from the beginning of the mention to the half time.
Promotion of a brand on the movie Screen can be done through two formats:
- MUTE SLIDES(10 seconds) – These are advertisement slides which are displayed for a short span of 10 seconds on the Movie screen. They are similar to print ads since they too lack audio effect. The attention of the audience is captured solely by the visual creation of the ad. However, marketers opt for this format because of the low-cost factor.
- AUDIO SLIDES(20 seconds) – These are advertisement slides which are played for a span of 20 seconds. However, its major draw is its audio appeal. Effects like background music, voice-overs, and captivating Jingles can support the visual creative and manifold the impact of the campaign. These ads leave a stronger impression on the audience and hence, stimulate a higher recall value of the promoted brand.
Big Cinemas has its footprints in the following destinations:
releaseMyAd , an advertising agency is the perfect online stop to book a cinema ad in Big Cinemas .It provides auser-friendlyy platform where one only has to only follow three simple steps before launching his cinema campaign:
- Select Big Cinemas
- Select your Location and Ad type.
- Choose the Mall and Audi you want to advertise in.
- Frame the Ad, Select the Date and Make Payments.
For further details don’t hesitate to call us at 09830688443 or send us your requirements on cinema@releasemyad.com.
