Radio City 91.1FM is India’s first and leading FM radio brand. Radio City is promoted by Music Broadcast Private Limited.This FM station was able to gain a stronghold in the market and high popularity due to its innovative programming and qualitative entertainment packages.It is awarded the “Most Popular Youth Brand” of the year and therefore co- creates value proposition for all its advertisers who wish to target the youth.
Being a long market player it stands high on the learning curve and relatively has an impressive experience in helping advertisers to attain their objectives easily with radio campaigns.It has a network radius around 20 cities providing advertisers with exclusive opportunities to be on air across a large market area.
[box style=’new’] Advertise Instantly in Radio City 91.1 by Booking your Commercials Online via releaseMyAd! [/box]
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Advertising Opportunities of Radio City 91.1 FM:
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Radio City offers the following innovations a brand can pursue :
| Type |
Description |
| RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
| Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
| Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
| Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
| Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
| Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
| Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
| Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
| Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
| Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
| Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time
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You can advertise in Radio City for any of the following locations:
Now, Advertising in Radio City gets simple ,easy and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.
2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.
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How can you advertise in Radio City 91.1 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
For Booking Ad Space:
– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Radio City.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
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Incase you have queries related Radio City advertising,you can contact us on 09830688443. Alternatively you can also email your requirements on radio@releasemyad.com and our experts will get back to you within 1 business day.
Go ahead and book your Radio City Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.
The above reasons pave way for businesses to successfully launch their radio campaign to get maximum return on their investment.
Book Ads online for no additional cost.
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