One of the fastest growing brands in the radio space, 94.3 MY FM is the radio business of D.B Corp Ltd.It broadcasts in 17 cities across the country and is the 4th largest radio network in India.It differentiates itself by offering unique & innovative content by engaging & connecting with listeners on an emotional level.Its target audience are not just the youth but every listener who is young at heart and likes freshness in programming.Its major listenership base comprises of adults less than 35 years of age.
It connects with audience by reflecting their personality, lifestyle, attitude and aspirations in their programming content. It believes in conversing with the listener is a mandatory part of their show format to grab loyalty and connectivity with listeners and this is a vital part of their programming. The familiarity of the audience with this radio station,contributes to provide an effective communication environment for the advertisers.Brands that want to engage their listeners at an intimate level and require immediate direct response in this region,take MY FM foremost in their list.It is close to listeners, particularly locally so influencing listeners is s simple on this arena. It also uses effective customer satisfaction tracking system to garner instant feedback for the advertisers on their campaign.Therefore this station is considered to be the most apt tool for new brands.
[box style=’success’] Develop and Book Ads in My FM 94.3 in the most simple and convenient way via releaseMyAd![/box]
[box style=’doc’]
Advertising Opportunities on My 94.3 FM :
[dropcap style=’round’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: These are traditional spoken message from a person with optional background music. This Ad format has low cost of production and helps to get optimum results from the campaign.
*JINGLES: It is a musical song, used for promoting a business or idea.It assists the brand to gain strong recall value and also initiates brand awareness in the market.It helps you to remain in audience entertainment space avoiding intrusion and enjoying low Ad avoidance.
You can choose to You can advertise across specific time slots, relevant to your target demographic :
Morning Show- (7:00am to 11:00am)
Youth-oriented Programming- (11:00am to 5:00pm)
Evening Drive Time- (5:00pm to 10:00pm)
Late Night Show- (10:00pm to 7:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, My FM offers the following innovations a brand can pursue :
|
Ad Type
|
Description
|
|
RJ mentions
|
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
|
|
Contests
|
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
|
|
Sponsorships
|
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
|
|
Fabric
|
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
|
|
Utilities
|
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
|
|
Specials
|
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
|
|
Events
|
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
|
|
Sparklers
|
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
|
|
Road Blocks
|
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
|
|
Outdoor Broadcast
|
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.
|
Note: FCT-Fixed Commercial Time[/box]
You can Advertise in My FM in the following locations:
Now, Advertising in My FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We comprehend your business and help you to be heard at the right moments from the right place to deliver best value for money.We create exclusive media plans based on your product, target market and budget.
2) Creative Development: We have an unparalleled understanding into the changing tastes of listeners and help you to shape your Ad Creatives according to the trend.We get melodious and effective jingles developed for you from our partner Jingle India.
3) Expert Consultation: We help you to strategise your plan of action to grab listeners attention.Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.
[box style=’doc’] How can you advertise in My FM 94.3 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Radio Ad Spot OR Getting your Radio Jingle Commercial Developed
|
For Booking Ad Spot
|
For Creative Development
|
|
|
|
|
|
|
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.[/box]
You can contact us on 09830688443 to clarify your queries with us.You can also forward your requirements to us on radio@releasemyad.com and our experts will back to you at the earliest to attend to your needs.We would help your business generate more traffic, generate more sales and increase your profit by successfully creating and broadcasting your MY FM commercials.
You can also send us your feedback and queries at jpaul@releasemyad.com.
