Hello FM is the largest network of private FM radio stations in Tamil Nadu and Pondicherry but its network reach covers almost half of Tamil Nadu’s population.The channel is focussed on targeting the working class executives, preparing them for a productive and hard-working day ahead, by playing peppy fast-paced music. During the day, programs are designed to target housewives. In the evening too programs are targeted towards the commuting working class, while in the late night, the music genre shifts to soft tunes, slowly shepherding the city to sleep.
This FM station reaches out to nearly 30 million people every day and caters to different segments of the population.It delivers well-designed programming in Tamil.It has a strong loyal listenership base with a premium brand image. Hello FM plays a dominant role in the lives of the listeners as its loyal listeners spend most of their leisure time on the radio. This provides ample opportunity to advertisers to promote their brand on air by leveraging this premium radio brands image. Hello FM makes targeting your local audience effortless as their entire programming content is framed and delivered based on demographics and communities, geographic areas, and around events and genres in a market; therefore reducing wasted advertising messages.The locals usually resort to Hello FM to find out what is happening in their community such as special events, news, traffic updates, weather reports, sport, entertainment etc.So this station provides the maximum probabilty of you getting noticed in this region.
Instantly Advertise in Hello FM at the lowest rates via releaseMyAd.Book your Ads Today!
Advertising Opportunities of Hello FM 106.4:
Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM-
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Early Morning Stroll-(6:00am to 8am)
Breakfast Show- (8:00am to 11:00am)
Afternoon Snap-(11:00am to 2:00pm)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (9:00pm to 12:00am)
Innovative Advertising Opportunities
In addition to regular Advertising, Hello FM offers the following innovations a brand can pursue :
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Type
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Description
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RJ mentions
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In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
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Capsules
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Capsules are FCT spots.These are normal advertising spots where you can place your Ad.
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Contests
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Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
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Sponsorships
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These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
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Fabric
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Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
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Utilities
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Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
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Specials
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Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
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Events
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Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
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Sparklers
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Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
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Road Blocks
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Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
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Outdoor Broadcast
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When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.
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Note: FCT-Fixed Commercial Time[/box]
You can advertise in Hello FM for any of the following locations:
Now, Advertising in Hello FM gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results. We enable you to plan and buy advertising slots in stations that can serve your objective.
2) Creative Development: We deliver commercials with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space. Our Ad creatives increase your brand recall value.
3) Expert Consultation: Our experts analyse your business needs and advertising budget, thereafter direct you to take right call to action to help you achieve your target.
How can you advertise in Hello FM 106.4?
1) Visit our website- releaseMyAd to select your City, Business category, Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Radio Ad Spots OR Getting your Radio Jingle Commercial Developed
For Booking Ad Spots:
– Review tailored Media Plans to suit your objectives. Compare and view rates across stations to select Hello FM.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment Or
For Creative Development:
– Select between the 2 Ad formats(Voice Over & Jingle), desired Ad duration, number of themes and preferred language.
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
If you have any questions or queries, you can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
of different segments of the population by delivering live talk shows, news, information and a lot of Peppy music.
