Fever FM | - Part 2

January 10, 2015January 12, 2015

Launch your Ad campaign in Fever FM via releaseMyAd

Fever 104 FM happens to be one of the most unique radio networks in India, primarily due to the nature of their content. Founded in 2006 in Delhi, this station quickly branched out to other metros; namely, Mumbai (2007), Bangalore (2007) and Kolkata (2008). Fever FM has been attributed with bringing about numerous positive changes that they have brought about in the Indian radio scene. Dealing primarily in film music and miscellaneous bits of film affairs, Fever 104 FM is known to engage audiences and keep them hooked on to their channel for hours on an end. Contemporary film music has fans across varying demographics, which directly translates to Fever FM’s popularity across all sections of society.

As a result of the immense popularity that Fever FM enjoys, they have been established as a top advertising platform. Here are a few reasons why advertising in Fever FM is a great idea:

Fever FM’s advertising rates are cost-effective, especially when you take into consideration the enormous exposure your brand can get through this network.
Fever FM hosts a number of shows where they actively encourage audience engagement and interaction. These shows have a positive effect on the audience, and develop a level of trust and familiarity between the network and their audience.
They play top contemporary hits, which have fans all over the cities where Fever FM is present.

Fever FM is available in the following locations:

Bangalore	Kolkata
Mumbai	Delhi

The process of booking your ads on Fever FM is extremely simple when done through releaseMyAd. All you need to do is log in to our webpage for Fever FM, and follow these instructions:

Select the location where you would want to advertise in
Specify ad duration, ad tenure, and ad frequency.
Choose between Prime, Mid-Prime and Non Prime Time for what time of the day you would want your ads to be broadcast
Provide us with your business details, and your name, phone number, and email address.
View the rates and estimated campaign cost.
Select the date when you would like to launch your campaign
Clear payment

releaseMyAd provides you with a number of useful services, which will help your ad campaign, reach greater heights. These services are:

Media Planning: Media planning is an extremely important aspect of your ad campaign. An efficient media plan allows you to target the right people at the right place and the right time.
Creative Development: You can take help from Jingles India, who are the top jingle production house in India. Jingles India also happen to be partners of releaseMyAd. Having a good ad creative is 99% of the work done in an advertising campaign, so it is important not to make any compromises regarding that.

If you have any queries, you can mail us at radio@releasemyad.com, or call us on 09836068426.

April 10, 2014March 28, 2019

Revieve Instant Results for your Brand in Top Metros of India by Placing Ads in Fever 104 FM via releaseMyAd

Fever 104 FM is a result of collaboration between Hindustan Times & Virgin Radio, Asia. It broadcasts in the leading metros of the country and is the No.1 Radio station in Delhi, fastest growing in Mumbai,104% Bollywood in Bangalore and the only request station in Calcutta. It is the pioneer to the concept of radio drama in India. It not only has vibrant and creative programming but also believes in delivering solution based programming to the audience. It targets 12+ demographic and (20-34)AB segment .

Fever FM is the best mode to reach the audience of the top metros of the country. The radio station avoids your Ad from being an intrusion in their entertainment space and induces audience to retain your message and respond accordingly. Fever 104 FM helps in selective retention of message so your Ads have negligible probability of avoidance and high impact. The station helps you target and leverage their huge youth listenership base. So, youth brands find it to be the best resort to reach their target market.

[box style=’new’]

releaseMyAd helps develops Ad creatives and helps you to conviently book Ads in Fever FM at the lowest rates![/box]

[box style=’note’]

Advertising Opportunities in Fever FM 104

[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: These are traditional spoken message from a person with optional background music. This Ad format has low cost of production and helps to get optimum results from the campaign.

*JINGLES: It is a musical song, used for promoting a business or idea. It assists the brand to gain strong recall value and also initiates brand awareness in the market. It helps you to remain in audience entertainment space avoiding intrusion and enjoying low Ad avoidance.

You can choose to advertise across specific time slots, relevant to your target demographic :

Morning Show- (7:00am to 11:00am)

Youth-oriented Programming- (11:00am to 5:00pm)

Evening Drive Time- (5:00pm to 10:00pm)

Late Night Show- (10:00pm to 7:00am)

[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Fever FM offers the following innovations a brand can pursue :

Ad Variation	Description
RJ mentions	In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Contests	Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
Sponsorships	These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric	Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities	Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
Specials	Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events	Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers	Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
Road Blocks	Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast	When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

Note: FCT-Fixed Commercial Time [/box]

[box style=’note’]
You can Advertise in Fever FM in the following locations:

[/box]

Now, Advertising in Fever FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:

1) Media Planning: We deliver media plans based on your objective and target audience ensuring that it delivers results for you.

2) Creative Development:Ad Creatives plays a very vital role in providing the advertisers with positive results for their campaign. We deliver exceptional jingles for your campaign from our partner Jingle India.

3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.We help you to be on air with right message at the right station at the right times to receive maximum response.

How can you advertise in Fever FM 104 FM?

1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed

For Booking your Ad	For your Ad Creatives
Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Fever FM.	Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
Select your Campaign Duration, Preview Your Booking Details & Clear Payment.	Clear Payment using online or offline mode.

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

You can also instantly book your Fever FM Ads by contacting us on 09830688443 or you can email your requirements and queries to us on radio@releasemyad.com.Our experts will get back to you within 1 business day.

You can forward your feedback and questions related to your radio campaign to jpaul@releasemyad.com.

February 18, 2014March 28, 2019

You can Now Book your Fever 104 FM Ad Online

Interested to advertise on Fever 104 FM? ReleaseMyAd are here to assist you to book your ads on Fever FM. ReleaseMyAd provides you with an online platform to book our ads in a more convenient way.

You can log on to www.releasemyad.fm or can directly call us on 09830688443. We try to comprehend your needs, create media plans according to your requirement, provide you with ad creatives and provide you with full-fledged assistance.

We help you in getting the best possible rates and value adds from the radio brands to make your campaign not only economical but also result-driven.

We provide you assistance to advertise on 104 Fever FM across the top 4 metro cities(Mumbai,Delhi,Bangalore,Kolkata) in different regional languages. You can view the rates, plans and packages designed by experts on our website. You can book ads on our website as per your objective and budget ,and can avail the best packages tailored for your specific requirement.

Book your Fever 104 FM Ads Online following the given steps-

1)Go to www.releasemyad.fm and click on Get Started

-Choose your City, business category, objectives and target audience to get your media plans.

2)Select the desired radio brand and time slots

3)Select Dates, Preview Details and Make Payment

You can choose from online or offline payment modes while booking your Ad. All online payments are secured by industry standard SSL ecnryption technology.

You place your order at releaseMyAd FM through by calling in on this number 09830688443. Alternatively you can also mail us your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up. We note down your requirements providing you with excellent media plans and jingles designed by our partner Jingle India. Review our customised media plans , make payments and get your ad on air.

You can learn more about online radio advertisement booking by visiting our website. For any kind of assistance kindly reach us at jpaul@releasemyad.com or dial 03340311140.

August 24, 2012March 28, 2019

Your Radio Advertisement can now be booked for fever fm through releasemyad.fm

Want to know book commercials on Fever FM instantly online? Call us at 09830688443 or email to radio@releasemyad.com!

Radio advertising has always been considered to be one of the most cost-effective mediums of advertising in India. Although there is a common perception that visual/print advertising or online promotions ensures maximum visibility. But in a country like India radio still has a vast reach which encourages advertising campaigns.

Business owners and service providers usually need to contact the radio house or its authorized agents to book advertising space in their daily broadcast. releaseMyAd Radio gives you an unique platform where you can book a radio advertisement online at lowest cost.

releaseMyAd in association with leading radio stations like Fever fm enables advertisers to set up and pay for a radio campaign online in a few simple steps. Here is how the process works :

Book Radio Commercials Online at Lowest Cost

1) The advertiser or you place your order at releaseMyAd Radio through by calling in on this number 03340040689. Alternatively you can also mail us your requirements to radio@releasemyad.com or consult our experts.

2) We note down your requirements besides providing an array of radio jingles types to choose from. You can also provide your own jingle provided it is ready for use.

3) Choose your focus area, spot duration, time spot (prime time , split), frequency etc and make the payment. releaseMyAd Introduces Online Booking for Ads in Fever fm.

Why choose Fever fm & releaseMyAd Radio ?

Fever FM Advertising Online at releaseMyAd.fm

Fever fm is India’s new choice in the FM station category. Coming up as a joint venture between Hindustan Times Media Group & Virgin Radio it mainly caters to the young minded audience .This in turn also makes it a great platform for booking & releasing your commercials.releaseMyAd being the Official Online Radio Booking Partners for Fever fm will help advertisers reach out listeners located in these areas.

Fever fm one of the best upcoming FM stations in the country is a cost effective medium for advertising & plans to draw more big and small advertisers across the country. The Equal Split campaign ensures the ad is aired during morning, afternoon and in the evening while Prime Time includes morning and evening slots. You can also check the cost of radio advertising in india at releaseMyAd before booking your spot.

Future of Online fm advertising :

The next five years belong to the radio industry. Currently there are 245 active radio stations , but the figure is expected to reach 1000 in the current year. More radio stations means more advertisers using releaseMyAd’ s radio advertising services.

The present advertising share positioned at 5% is expected to jump to 8-10% during the current year. Radio releaseMyAd’s attempts on simplifying the entire fm advertising procedure will be a huge contributing factor to this growth.

A more transparent and accessible set up where advertisers from various backgrounds can check fm advertising rates before booking a spot in their chosen radio station online. Thereby print advertising will slowly take a backseat making way for radio commercials, especially in smaller towns.