Muthoot Group operates Chennai live 104.8FM that focuses on the growing demand for urban music in Chennai. The philosophy of the station is to bring together a wide range of opinions and viewpoints currently in the city and also to cover the progress.It is the leading English radio channel in Chennai,which not only entertains but also educates and updates the local mass.It features discussions and debates and also plays the best of Tamil and International music.It has a reach of 6 Lakhs audience (12 – 44 age / SEC AB & AA) and caters to this urban, informed audience who are educated,trendy with a high disposable income and a willingness to spend.
Chennai Live has a huge listenership base and a large number of participants too.Most of their shows are interactive wherein peoples opinions and thoughts are brought together towards a social cause.It is an unavoidable tool for brand who want promotion in the elite Chennai market.Research shows that advertising in Chennai Live has delivered remarkable results to brands who wish to penetrate Tamil Nadu Market.It is considered an elite entertainment brand and extensively influences the purchase decision of the upper middle class.It creates an unique environment with listeners building personal relationship with them; the audience feel that the presenters are speaking directly to them and any information they hear is trustworthy.This helps advertisers to leverage the loyalty and trust of the listeners for their brands. It also means that listeners hear commercial messages in an environment where rests their trust and ultimately they then are impressively responsive to the message.
[box style=’note’] Instantly Advertise in Chennai Live 104.8 in English at the lowest rates via releaseMyAd.Book your Ads Today![/box]
[box style=’doc’] Advertising Opportunities of Chennai Live 104.8:
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM-
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Early Morning Stroll-(6:00am to 8am)
Breakfast Show- (8:00am to 11:00am)
Afternoon Snap-(11:00am to 2:00pm)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (9:00pm to 12:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Chennai Live offers the following innovations a brand can pursue :
|
Type
|
Description
|
|
RJ mentions
|
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
|
|
Capsules
|
Capsules are FCT spots.These are normal advertising spots where you can place your Ad.
|
|
Contests
|
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
|
|
Sponsorships
|
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
|
|
Fabric
|
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
|
|
Utilities
|
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
|
|
Specials
|
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
|
|
Events
|
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
|
|
Sparklers
|
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
|
|
Road Blocks
|
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
|
|
Outdoor Broadcast
|
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.
|
Note: FCT-Fixed Commercial Time[/box]
[box style=’note’] You can advertise in Chennai Live for any of the following locations:
Chennai [/box]
Now, Advertising in Chennai Live gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.
2) Creative Development: We deliver commercials with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value.
3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.
[box style=’doc’]
How can you advertise in Chennai Live 104.8?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Radio Ad Spots OR Getting your Radio Jingle Commercial Developed
For Booking Ad Spots:
– Review tailored Media Plans to suit your objectives. Compare and view rates across stations to select Chennai Live.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development:
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.[/box]
Incase if you have any questions or queries, you can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your Chennai Live Advertisement in english at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.
The last century has witnessed a boom in the music industry, with new experimental genres becoming staples, and the formation of new sounds, new instruments and new inspirations. Among the most popular sources of music are radios, and owing to their prevalence in India, a lot of radio are now taking initiative to cater to the various new genres of music to entertain the urban crowd. One such radio network that has established itself among audiences is Chennai Live 104.8 FM.
