Amar Ujala Classifieds: A Cultural Insight into Modern India


Amar Ujala is a renowned and highly respected Hindi language daily newspaper that was founded in the year 1948 by Murari Lal Maheshwari and Dori Lal Agarwal, just one year after India became an independent country. 

The newspaper was founded with the objective of “promoting social awakening and introducing a feeling of responsibility among the citizens of a recently independent India, heading towards building a new India.” Over the years since it was launched, Amar Ujala has steadily grown to become one of India’s finest Hindi language news dailies, having a high circulation and readership across northern India. 

Classified ads in Amar Ujala

The headquarters of Amar Ujala are located in Noida. The newspaper is the preferred choice for people in the “Hindi Belt” states of north India, namely Delhi, Haryana, Uttar Pradesh, Uttarakhand, Himachal Pradesh and Punjab, as well as the Union Territories of Jammu and Kashmir and Chandigarh. In total, Amar Ujala is printed across six states and two Union Territories, and is circulated in more than 180 districts. As a matter of fact, Amar Ujala is the most read Hindi language news daily in north India!

As per data from the Indian Readership Survey, Amar Ujala was the third most sold newspaper in all of India in the year 2017, having catered to the news demand of more than 46 million readers. Amar Ujala was named Newspaper of the Year at the AFAQS Media Brand Awards in the year 2022.

Every day, Amar Ujala brings to its readers all the latest news from the region, the rest of India and around the world. Along with the news stories, the newspaper delivers a wide range of stories from several topics of interest, which include entertainment, cricket, business, careers, education, technology, automobiles, astrology, sports, health and fitness, fashion, women’s issues (Shakti), spirituality, Bollywood and several others.

With such a vast selection of content on offer, Amar Ujala is able to effectively cater to the diverse needs, tastes and preferences of its readers. This, in turn, is beneficial for advertisers who seek to utilise the newspaper as a channel to get their messages across to their respective target audiences. 

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