Lokmat, which translates to ‘People’s Opinion’ is a highly popular and renowned Marathi language daily newspaper. It is one of the most well known regional newspapers in the country, and is loved by people from all walks of life.
The newspaper was founded by Jawaharlal Darda in the year 1971, and, since its foundation, Lokmat has grown to become an icon of Marathi language news journalism, and is nothing short of a household name today.
It may come as a surprise to many, but Lokmat is in fact the second most widely circulated regional language daily newspaper in the entirety of the country. Every single day, Lokmat publishes 12 editions of the newspaper in order to cater to its vast reader base located across not just the states of Maharashtra and Goa, but across other parts of India where there are Marathi communities. Editions of Lokmat are printed from Mumbai, Pune, Aurangabad, Nashik, Nagpur, Solapur, Kolhapur, Satara, Sangli, Ahmednagar Akola and Jalgaon in Maharashtra, as well as a dedicated Goa edition printed from Goa. With such a wide circulation, one can safely say that Lokmat is a newspaper that is perfect for advertising, and this can be seen in the sheer number of people booking Lokmat classifieds.
Every single day, Lokmat brings to its readers all the latest news stories from the region, the rest of India and around the world. In addition to all the latest news stories, Lokmat provides readers with a diverse selection of articles and content from a range of topics. These topics include entertainment, sports, lifestyle, politics, technology and many more!
With such an assortment on offer, there is no surprise that Lokmat is the favoured choice for advertisers. Newspapers are an important part of the social and cultural lives of people across the length and breadth of India. Newspapers are regarded as authentic and reliable sources of information on a wide range of topics, and for this reason newspaper advertisements are said to have a higher degree of persuasion power.
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