Internet content is big business in today’s world, given the sheer number of people using smartphones and tablets – a figure which is slated to only grow in the coming future. With more and more people being glued to their devices and consuming content every day, this is a highly lucrative medium for advertisers.
In 2020, Hotstar teamed up with Disney+ to leverage each other’s strengths in order to deliver a truly high class video streaming platform. The service is now branded as Disney+ Hotstar.
Offering more than 50,000 hours of quality content in English, Hindi as well as in several regional languages, Hotstar has become the favourite of millions across the country. Advertising in Hotstar helps you reach out to a wide and highly engaged audience that consumes premium content across a variety of genres and languages. Hotstar boasts of over 8 million video views on an average day and 90% of users who consume content related to sports on the platform watch games live on it as well. Hotstar has been the official streaming partner for the VIVO IPL 2018 and it reached over 180 million people.
Hotstar (now known as Disney+ Hotstar) is one of India’s most popular mobile entertainment platforms that provides streaming media and video-on-demand services spanning a variety of content categories, including movies, sports, TV series as well as exclusive original programming. Hotstar is available on Web, Android, iOS, FireTV and Apple TV. It is India’s largest mobile streaming platform, available across the length and breadth of India in 17 languages. Hotstar is estimated to have at least 300 million active users.
With over 235 million installations of the Hotstar app till date, the brand has truly made a mark in the content streaming space. Advertising in Hotstar app through releaseMyAd helps you harness its immense audience base and get your brand message across to them.
releaseMyAd is India’s largest self-service ad booking platform which is now leading the way in mobile app advertising. You can reach your target audience through the use of video ads and transform viewers into potential customers!