Hone your Marketing Skills – The Intern App.


           ‘Do something today that your future self will Thank You for.’

            So what should you be doing to make your resume appealing?

          Where should you invest your expensive time?

‘Internship’ is the very answer. It can be a great and worthwhile break in your studies or the perfect foot in the door of your chosen career after them.

With a somewhat similar idea releaseMyAd has launched a marketing internship application called The Intern Appwhich is an exceptional prospect for all the undergrad and post grad students. It has come up with the unique concept of “Our Internship Your Way”, which lets students get hands-on experience. It is very imperative providing exposure to real marketing challenges. It helps you to master your marketing skills.

Now what do you exactly mean by a skill?

skill is the ability to carry out a task with pre-determined results often within a given amount of time, energy, or both.

‘The Intern App’ has eleven of such skills which helps you to learn different aspects of marketing. Each skill is decomposed into sub skills which gives you an exposure to different facets of marketing. As an Intern, you have to perform tasks under specific sub-skills that are creatively stimulating. Points are assigned to every task.

The various skills under the intern app are:

brandmerchandisingBrand Merchandising is the ability to take a company logo or “brand” and effectively place it on products that are purchased or used by consumers. Brand Merchandising is a form of General Awareness. There is one sub skill under this namely Brand Merchandising.

The combination of activities that influence customers’ opinions of a company and its products. Every brand should ensure consistency across all communication channels. There are 3 sub skills under this skill namely event marketing, slogan creation and ambassador.

Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. Market research helps you to reduce risks. There are two sub skills under this namely survey creation and survey circulation.

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). There is only one sub skill under this namely app download.

This means creating the writing which appears on websites that are designed to sell or promote a specific product. There are 5 sub skills under the namely teasers creation, case study, meme, news jacking and video marketing.

Social media marketing is the process of marketing through social media sites like Twitter, Facebook , and YouTube. socialmediamarketingBy utilizing the social aspect of the web, social media marketing is able to connect and relate on a much more personalized and dynamic level. There are 13 sub skills within this broad category such as poster, review, info graphics, comics, snap chatting etc.

Biz Dev is simply about pursuing opportunities for long-term growth from customers, markets, and relationships. There are 3 sub skills under this skill namely get advertiser, sponsorship activation and task creation.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine – including Google, Bing, Yahoo and other search engines. There are three sub skills under this namely SEO blogs, classified postings and quora.

It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. It helps you to build your PR relations .There are two sub skills under this namely drafting press release and distributing press release.

B2B marketing refers to the techniques and best practices used by companies with products and services sold to other businesses. anywhere media marketingThere is only one sub skill under this namely sales prospecting.

It is largely about creating the right content at the right “contextual” places to reach the right target audience. There are two sub skills under this namely presentations and discover and promote thought leadership.

So scurry up!

What are you students waiting for .Get the app on your phone now and Happy Interning.