With extreme digitalisation, Magazines are now moving quickly to adapt and keep up with online ads. According to the Professional Publishers Association (PPA), magazines drive verbal exchange among 57% of the population. Magazine ads are…
The Internet has transformed consumers’ lives and how they encounter data, entertainment and brands. Marketers have embraced digital media because that’s where they can engage with their consumers. Online advertising has been predominant since the…
India has been going through its own Industrial revolution of sorts. The rise of Indian-owned businesses, as well as the arrival of numerous MNCs on Indian soil have liberalised the business topography of India. Today,…
