The Hindu is one of the top English Language newspapers in India. It is the most popular newspaper in Southern India especially across Tamil Nadu. Due to its popularity it is considered to be one of the best mediums for print advertising covering personal as well as business purposes. The Hindu is a Chennai based newspaper but it is circulated across Eastern as well as Northern India.
Circulation: Circulation of The Hindu is the highest in Tamil Nadu and the surrounding regions. It is the third most widely circulated English Language newspaper in India. Because of this immense circulation rate, it is profitable to place an ad in The Hindu as the reach is maximum. Apart from Chennai, it is also well circulated in other metro cities like Hyderabad and Bangalore. The Hindu can be considered as the best newspaper for advertising for a person whose target audience is basically the Southern population.
Popular Weekly Pull-Outs: The Hindu is ideal for publishing ads under various categories as separate weekly pullouts for different categories are published throughout the week. It releases the highly popular Property Plus , now known as Habitat which publishes both Classified and Display Property ads every Saturday. Apart from that, The Education Plus pullout, which is published every Monday, is an ideal medium for advertisers of Educational Institutes, coaching centers etc. The Hindu publishes the Opportunities pullout every Wednesday which is very popular among recruiters and job seekers. The Hindu Matrimonial is published every Sunday which is one of the best mediums for finding ideal matches. Placing Display ads in pullouts like Metro Plus and Friday Review also ensures maximum reach and high attention of the readers as these are some of the most awaited supplements among the readers, especially youngsters.
Economical Rates: The Hindus is recommended for Classified as well as Display ads because of its Economical rates. The Hindu provides a wide range of packages for various categories which ensures that ads are published across multiple locations while saving your money at the same time. Compared to other popular newspapers of Southern India, advertising in The Hindu is surprisingly more cost effective, in spite of its massive popularity.
Ad Categories of Hindu: There are quite a few number of categories published in The Hindu on a daily basis and to make each ad stand out among the clutter, The Hindu has developed a wide range of sub-categories under one main category. This ensures that the advertiser’s ad does not get lost among others and it can grab maximum attention from readers. For Example under the Property Category, the advertiser can select Rental or Sale/Resale and then Flat, Independent House or Land, depending on the type of property. It is further re-classified into Commercial or Residential property which is finally placed under a particular location column in Chennai. This ensures that the ad reaches out to the desired audience and the response is maximum.
Special Enhancements: The Hindu allows special enhancements in the form of Color background, Tick, Bold, Screen etc. for ads in their newspapers. These enhancements make an ad stand out among others and ensure better visibility. Advertisers can select enhancements as per their requirement and budget.
To conclude we can consider The Hindu as the best newspaper for advertising in Chennai as well as other parts of Southern India. The Hindu provides various benefits to the advertisers and ensures maximum responses at economical rates. It reaches every nook and corner of Southern India and caters to the English speaking masses of the region and therefore, advertisers always get the desired result by advertising in The Hindu.
Author Bio: Dipayan Majumdar has been associated with the Customer Service Section of releaseMyAd.com for over 2 and a half years now. He is like an information bank for most customers, who choose to book their newspaper ads through releaseMyAd. He also offers solutions to any issues faced by the customers, related to their ads after the booking or release of the advertisement. He has displayed his ability to offer customers with proper and complete information for booking their ads in any newspaper, in the above article. Hope you find it helpful. I would also like to thank Dipayan for making so much information available to our customers and us.