Sign in
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Sign in
Welcome!Log into your account
Forgot your password?
Password recovery
Recover your password
Search
Thursday, July 7, 2022
  • Sign in / Join
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
releaseMyAd Blog
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Home Case Studies Financial Auditing Firm Turns to Digital medium for advertising from Newspapers
  • Case Studies

Financial Auditing Firm Turns to Digital medium for advertising from Newspapers

By
-
August 22, 2013
0
908
Share
Facebook
Twitter
Pinterest
WhatsApp
    newspapers-are-best-ad-mediums-for-auditors


    ‘Know our Customer’
    is a very special initiative for releaseMyAd.  It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.’

    The economy of a country is affected by the financial condition of the industries and individuals of that country. Having a clear and true picture of the financial condition of a company or an individual is essential in such a scenario. Financial Auditing firms are hired exactly to serve this purpose. They give an unbiased and exact data with complete information about the actual financial standing of an organisation or individual. Quality Accounting and Auditing Firm is one such independent auditing consultancy owned by Mr. Aayush Jain, where a number of chartered accountants are employed. He provides us with an insight on what role newspaper advertising has played in his promotional campaign.

    Q. Please describe the nature of your firm and work?financial-audits-essential-to-economy

    A. Quality Accounting & AuditingFirm is an independent auditing firm and is owned by me, Aayush Jain. There is a group of Chartered Accountants under me and we offer accounting and auditing services to companies as well as individuals as per their demand.

    Our services are offered on contract basis and can be hired by small and medium companies. We also offer our services to manage and audit personal individual accounts and expenditures.

    Q. Why did you feel the need to advertise?

    A. The main and only reason for advertising for promotional purposes and to get clients to hire our services.

    Q. Who was your target audience?

    A. We primarily wanted to reach out to private limited companies or SMEs, as we commonly address them as and individuals for personal account audits and accounting services. MNCs were strictly off the list of prospective clients as they usually have internal auditors and rendering our services run a high risk for us.

    Q. How effective was newspaper advertising for you? Would you advertise in newspapers in future?

    A. I had my advertisement published twice on a continuous basis. I published it for the first time in October 2012, which was run continuously for 3 days and the next time I published it in June 2013 which again ran straight for 3 days. Both the times the results were nil, I did not receive a single response from people who wanted hire our services for themselves or their firms.

    Newspaper advertising has not given me any result which is why I had to shift to a different medium of advertising. Currently we are into SMS marketing, email marketing, online advertising etc. We have completely transformed to digital marketing which is quite economical and has even proved quite effective for the services we provide. I had spent a lot of money on newspaper advertising but it did not fetch me any results, so I would not invest in newspaper advertising in future.

    accounts-and audit-companies

     

    Q. Why did you choose to book your newspaper ads through an online portal like releaseMyAd?

    A. Today the world is online and is highly tech savvy. As I told you before, people even advertise online. It saves a lot of time, money and effort of the advertiser. It is not possible to visit a newspaper publishing house every now and then to get one ad published in one newspaper.

    Q. How was your experience with releaseMyAd while booking your ad?

    A. The experience was quite good. I did not face any issues while booking the advertisement through your website. All the steps are clearly defined and the process is distinctly specified on the website. The booking was quite easy and hassle-free.

    First off, we apologise for the issues he had to face with his newspaper advertising plans. But we are really grateful that our services proved helpful to Mr. Aayush Jain. We are also thankful to him for giving us his valuable time and helping us successfully complete this case study.

    To know and get more out of online newspaper ad booking services, please visit: origin-of-newspaper-advertising

    • TAGS
    • account and audit service advertisements
    • accounting firm ads
    • accounting firms
    • accounts
    • audit firm adverts
    • audit service ads in newspapers
    • auditing firms
    • audits
    • finance ads in newspapers
    • financial company promtions
    Share
    Facebook
    Twitter
    Pinterest
    WhatsApp
      Previous articleIs it more expensive to publish newspaper ads through online booking portals? What are the factors that decide the rates?
      Next article“Regional Newspapers are the best Advertising Medium for Local Car Rental Services”-Travel Solutions, Pune

      RELATED ARTICLESMORE FROM AUTHOR

      Case Studies

      releaseMyAd aided a leading Pharmaceutical brand to optimize it’s media spend in Brand Capital. Find out how.

      Case Studies

      Luxury Escapes executes its maiden print advertisement campaign in collaboration with releaseMyAd

      Case Studies

      Organic India successfully executes a pan-India advertising campaign with releaseMyAd

      Block title

      Dainik Bhaskar

      If you want to reach wider, Dainik Bhaskar advertising is the...

      sharad - June 10, 2022 0
      Dainik Bhaskar is a newspaper with an interesting history. The newspaper traces its origins to two different newspapers that were founded in...

      5 Reasons why Times of India ads are still a leading...

      June 10, 2022

      Here is how MidDay classifieds will help you gain greater visibility...

      June 9, 2022

      Get noticed by your target audience with a Divya Bhaskar advertisement!

      June 9, 2022

      An advertisement in Dainik Jagran could get you the coverage you...

      May 26, 2022

      EDITOR PICKS

      all-india-radio-ad-booking

      All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

      October 8, 2015
      rma-and-globallinker-partnership

      Jet Airways – SMB Customers can now advertise easily via releaseMyAd

      April 24, 2015
      reminder-radio

      Radio-a reminder medium

      December 4, 2013

      POPULAR POSTS

      Taponomics-radio-ads

      Women in record numbers register in Taponomics self-defence classes after Fever...

      December 7, 2015
      astrology-ads-in-newspapers

      Publish Astrology and Fortune Teller ads in Newspapers Instantly Online Only...

      June 7, 2013

      The Hindu- The Destination of Print Advertising

      May 25, 2015

      POPULAR CATEGORY

      • Newspapers444
      • Advertising Sector249
      • Offers & Specials232
      • Newspaper Ad Rates191
      • Radio166
      • Matrimonial147
      • Newspaper Advertisement106
      • Magazines102
      • Newspaper Classified93
      ABOUT US
      releaseMyAd is India's Largest Media Buying Platform for Newspapers, Radio , Cinema & TV Advertising. Visit us to know Ad rates, plan and release your Ad campaigns today.
      Contact us: book@releasemyad.com
      FOLLOW US
      © Newspaper WordPress Theme by TagDiv
      MORE STORIES
      Prem-Henna-Mehendi-Ad-Campaign

      How did Prem Henna become the Talk of the Town in...

      October 17, 2013
      carzippi-radio-ads

      CarZippi drives home its services target with Red FM ads in...

      December 4, 2015