What makes releaseMyAd the best agency to book your ZEE Cinema advertisements?

releaseMyAd is the top online ad booking agency that books ads across various verticals like newspapers, cinema/multiplexes, radio, magazines, online and television. The enterprise has revolutionised the way mass media advertisements are booked and priced. Earlier, booking ads in national television channels like Zee or Star was a dream for most SMB advertisers. But now with releaseMyAd, the scenario has changed completely.

On the other hand, Zee Cinema is the top Hindi Movie channel of India with a large collection of movies. Contemporary and classic movies from Bollywood and dubbed regional movies from all corners of India are all part of its massive collection. The channel commands a viewership of over 194 million and gets the latest offerings from Bollywood for its viewers. The popular star-studded events like Zee Cine Awards adorn its weekends.

releaseMyAd changes the rules of booking Zee Cinema Ads

Earlier what was a costly affair that could only be afforded by a handful of advertisers is now a routine advertising tactic for all advertisers including the small and middle budget advertisers. As releaseMyAd buys ZEE Cinema ad slots in bulk, we manage to bargain better than individual advertisers. This leads us to get the best Zee Cinema ad rates for our clients. Also, we include the special offers and discounts from our end to sweeten your deal more.Advertising on Zee Cinema

Before releaseMyAd entered the Television ad industry, advertisers looking to advertise with ZEE Cinema had a long winding path to traverse before they could book their ads. Now, all they have to do is log in to our website and follow our customary 3-steps online process to book advertisements in Zee Cinema. Not only is our process short and simple but you can customize your ad plans as per your needs from the comfort of your home/ office. releaseMyAd has eliminated the need to travel for booking ads in TV channels.

Guidance for Successful Media plans from releaseMyAd

Our team of experts are always ready to guide you through your ad plans. Be it selection of the right target audiences or the perfect time slots to reach your target groups, the releaseMyAd team is always at your service while you plan your advertising campaign for Zee Cinema. Our media plans are designed to give you high ROI.

We deliver what we promise, and thus, send you a detailed copy of your advertising details with Zee Cinema once your ad campaign ends. As an advertiser, you can rest assured to reach your TGs perfectly with the releaseMyAd and Zee Cinema combo.

For more information on advertising in Zee Cinema contact us at 09830688443. Or write to us at enquiry@releasemyad.com

5 Perks of advertising in UTV Action Channel with releaseMyAd

UTV Action is a 24×7 action Hindi movie channel. The channel broadcasts international and regional movies dubbed in Hindi. The movies are from our very own Bollywood along with Hollywood, China and Hong Kong, New Zealand, Australia and England. The channel also broadcasts Regional Indian Movies dubbed in Hindi.

UTV Action is the only channel that serves international action movies with a ‘desi’ flavour added to them. The dialogues in these dubbed versions often resonate with the essence of Bollywood, giving Indian viewers a taste of both worlds. The action genre immensely popular with the Indian masses and the added Bollywood ‘Masala’ to them makes the channel the No. 1 action flicks channel.Advertising on TV Channel

Advertisers prefer to advertise in UTV Action Channel as it is one of the best ways to reach young Indian males in the age group of 15 to 35. With every passing month, the channel adds to its collection, some of the best action movies transcending language and geography barriers. This popular channel from the house of Bindass is one of the best media vehicles to carry your advertising message to your target groups.

But UTV Action Channel advertising can be a tedious affair if you do not know how to go about it. You may have to run from pillar to post just to book your UTV Action Channel advertisements! Then again, the ad rates of such a popular channel may cripple your campaign plans by straining your advertising budget.

For the right advertising partner, to book your UTV Action Channel advertisements, contact releaseMyAd today!

Booking ads with releaseMyAd provides the following perks to any advertiser:

  1. Economical Ad Rates: UTV Action Channel advertising rates are quite low with releaseMyAd. You can compare them anytime you want, and I am sure you will not be disappointed. Get exclusive ad rates, discounts and special offers for UTV Action advertising only with releaseMyAd.
  1. 3-Step Ad Booking Process: Where otherwise, you need to run from pillar to post to book your UTV Action Channel advertisements, with releaseMyAd you can book them in minutes, from the comfort of your home or office. Just a few clicks on our website from your smartphone or computer and you are ready to go.ads on UTV Action Channel
  1. Multiple Payment Modes: With releaseMyAd you can book your ads from anywhere you want and make payments using our online and offline payment options. You can pay us using net banking, debit/credit cards, online transactions, etc., cheques, demand drafts, and old fashioned cash too for UTV Action channel advertising.
  1. Excellent Customer Support: One of the major perks of booking your UTV Action Channel advertisements with us is our excellent support. Our experts guide all our clients through every nook and corner of the myriad world of advertising. Be it the ad slots or the ad timings, our specialists ensure that you get the best spots to target your audiences.
  1. Monitoring the Ad Campaign: We believe in completely satisfying our customers. This makes us doubly serious about all your wants. And we know you would love to how your hard-earned money was spent on advertising. Keeping this in mind, the releaseMyAd team sends you a detailed report of your TV advertising campaign after it ends.

To know more about TV advertising with releaseMyAd on UTV Action call at 09830688443. You can also write to us at enquiry@releasemyad.com.

Television Advertising-Pros and Cons

With the ingress of digital era and various forms of media outlets, one might think that advertisement through television has taken a back seat. But according to research conducted by market analytics company, Market Share which meta analysed thousands of marketing optimizations used by major advertisers from 2009-2014, the performance of TV ads has remained steadily effective over the time period. After examining advertisement performances over platforms like print, radio, online, television, paid search; television has showed the most efficiency with respect to key performance indicators like sales, account conversions, etc.Television Ads

The reason behind television’s resilience lies in the emotional factors that are roped in when designing a TV commercial. TV commercials are generally based on two ideas- entertainment value and thought provoking ability. The latter especially stirs up emotional response that get directly associated with the brand invoking it. For example Nike ads have always asked us to push our boundaries with regards to physical movement, such as exercise. This is further justified by their tagline, Just Do It. By using premier sports stars as their ambassadors and casting them in an energy infused ambience, Nike as a brand always tries to portray itself as an organisation working to diminish the reluctance people face when it comes to physical work out. Their advertisements are most viewed on YouTube and are often added in motivational and inspiring categories.

The general population on an average spends about four and half hours in front of the TV daily making it the most viewed form of media than any other. With cable TV and its low cost of production, advertisers are more than ready to book slots between shows to advertise their products. Choosing a demographic with television becomes easier when one looks at the list of programs that each channel caters to. While big brands generally go for 60 second commercials, most commercials are still 30 seconds. While going for 30 second spots one can mix it with 10 and 15 second commercials which increase the number of times the ad is viewed without having to pay for the higher cost of 30 second ads. This is because, the number of times a current or potential customer views the ad is directly related to how they react to it. However such mixes are not efficient when it comes to providing the proper message that is integral to the brand image.Television Advertisement

Despite the effectiveness and reach of television advertising, there are still a few things to be certain of when choosing to advertise through television. It has been proven, that television advertisement works well when the brand is successful in creating a long standing image. This means a long term investment in television advertising, as image building through TV includes repetition of ads, installment storytelling, highlighting the brand message through innovative themes. All of this can be executed only by an efficient production unit which involves hiring script writers, actors, directors, etc and this is just the starting cost.

Moreover once the commercial is aired, it is in competition with several other commercials that are trying to capture the attention of the audience. Buying airtime provides limited time which is not sufficient for proper exposure. Additional airtime costs more money. In addition, consumers also have no station loyalty. They might be active television viewers only for a stipulated amount of time, for example they might be active every evening for two hours, 8 PM- 10 PM for their favourite shows distributed over various channels. Also the introduction of DVRs and recording facilities allow consumers to avoid commercials. Even for commercial breaks during live shows, the consumer may choose to go for a bathroom break or leave the TV area for a snack. This kind of fluctuation deters the impact that television ads try to create through repetition.

ROIs can be easily measured in short term when it comes to other forms of advertising such as newspaper or radio but with television the large budgets can only be justified in long term. Thus if one has money to spare and is looking for long term credible image building, then advertising through television can be opted for.

Why is it economical to book Zee TV ads with releaseMyAd?

Zee TV is the pioneer of Hindi GECs in India. It is among the top 3 Hindi GECs in India and has more than 670M viewers across the country. High TRP serials like Kumkum Bhagya and Ek Tha Raja Ek Thi Rani, and reality shows like Dance India Dance, SaReGaMaPa and India’s Best Dramebaaz grace the channel. With more than 20 years of presence in the Indian market, Zee TV has acquired quite a fan following who cannot imagine a day without their favourite channel.Advertising on Zee TV

Staying true to its tagline -”Umeed Se Saje Zindagi”, Zee TV tries to bring out stories that have a silver lining of hope (umeed). Be it Sarojini, Ek Nayi Pehal where the female protagonist tries to change the status of women in her household or Kaala Teeka which is a take on superstition and how Kaali gets out of its web. Zee TV’s popularity is attributed to its strong programming content which reverberates the aspirations and dreams of its audiences.

As the channel strives to provide multi-genre content, advertisers can expect to reach a variety of audiences through the channel. From young woman at the beginning of their career to seasoned home-makers, teenagers to retired personnel, the programs on Zee TV find resonance with all.

This high viewership of the channel demands high advertising rates. Every telly-show on Zee TV is priced at two different rates. One is the Prime Time rates when the original content is aired for the first time and the other is the Repeat Show rates. Both these ad rates are quite high when compared to other channels.Ads in Zee TV

Advertisers with small or medium budgets find advertising with Zee TV well beyond their reach. releaseMyAd has always served SMB advertisers with attractive ad rates for a variety of media. After newspapers, radio, magazines and multiplex/cinema ads we have now brought our clients the best ad rates in Television channels.

releaseMyAd is among the leading media buying houses of the country. Our team gets you the best ad rates from top GECs like Zee TV at affordable rates. This is because we get the ad rates directly from the channel itself. Also, with us, you do not have to pay any agency commissions.

We help our clients to segment the audiences of Zee TV and prepare the perfect media plan for their ad campaign. Our ad booking process is simple and easy to follow. Just 3 steps online and you are good to go on air. Mentioned below are the required steps to book an ad at our website:

  • Choose your TV Channel
  • Choose your show/ time band
  • Select dates and make payments

Our experts also guide you throughout the process of ad booking and help you in measuring the success of the ad campaign.

To know more about booking ads on Zee TV call us at 09830688443. Or write to us at enquiry@releasemyad.com.