Suryan FM is owned by Sun Tv Network and occupies the top slot of the radio industry in Southern India.It is the first private tamil radio station of the country.This FM station was able to gain a stronghold in the market and high popularity due to its enjoyable, round-the-clock, wholesome entertainment-oriented package with regional flavour to it.
Suryan FM has huge market presence and broadcasts across 7 cities in southern India.It is featured in Tamil and is the popular radio brand of the region.It offers advertisers with an extremely flexible, cost efficient advertising option, particularly to those who want to reach the localites and create market niche. Suryan FM fulfills two major requirements of a successful effective radio commercial-it pinpoints and directly targets the local audience,puts the advertiser in audience entertainment space resulting in least Ad avoidance.Suryan FM delivers maximum economies of scale to advertisers ,thereby not only helping brands meet their objective but also providing audience with requisite product knowledge.
[box style=’new’] Book your Ads in the leading radio station of Southern India,Suryan 93.5 FM through releaseMyAd Today. [/box]
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Advertising Opportunities on Suryan 93.5 FM :
[dropcap style=’round’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: These are traditional spoken message from a person with optional background music. This Ad format has low cost of production and helps to get optimum results from the campaign.
*JINGLES: It is a musical song, used for promoting a business or idea.It assists the brand to gain strong recall value and also initiates brand awareness in the market.It helps you to remain in audience entertainment space avoiding intrusion and enjoying low Ad avoidance.
You can choose to You can advertise across specific time slots, relevant to your target demographic :
Morning Show- (7:00am to 11:00am)
Youth-oriented Programming- (11:00am to 5:00pm)
Evening Drive Time- (5:00pm to 10:00pm)
Late Night Show- (10:00pm to 7:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Suryan FM offers the following innovations a brand can pursue :
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Type |
Description |
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RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
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Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
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Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
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Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
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Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
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Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
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Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
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Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
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Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
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Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time[/box]
You can Advertise in Suryan FM in the following locations:
You can advertise in Suryan FM for any of the following locations:Now, Advertising in Suryan FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.
2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.
[box style=’doc’] How can you advertise in Suryan FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
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For Booking Ad Space: |
For Creative Development |
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3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.[/box]
You can call us on 09830688443 to clarify your queries with us.You can also forward your requirements to us on radio@releasemyad.com and our experts will back to you at the earliest to attend to your needs.We would help your business generate more traffic, generate more sales and increase your profit by successfully creating and broadcasting your radio commercials.
You can also send us your feedback and queries at jpaul@releasemyad.com.