‘Radio Ooo La La’ is a Guwahati based radio station.This station features dynamic content and is the major source of entertainment and information in North East India.It is featured in 11 regional languages .It delivers in infotainment to all sections of the society especially the middle class. The station still has contemporary regional feel in its programming endeavour.
Radio Ooo La La is not only considered as an essential mode of entertainment in Guwahati but it also provides an ample arena to boost up your brand presence effectively at a very reasonable price. Its reach and impact is very high and is constantly paving up its growth with time. Advertising in Radio Ooo La La helps you to get instant awareness and recognition for your brand.Radio Ooo La La advertising grabs and holds audience attention through their infotainment format. You are Ads placed at perfect spots where your target audience can relate to.
[box style=’new’] releaseMyAd.fm helps your business to advertise effortlessly in in Radio Ooo La La through their online platform in 3 simple steps at the best rate![/box]
Advertising Opportunities of Radio Ooo La La 91.9:
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Radio Ooo La La offers the following innovations a brand can pursue :
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Ad Types |
Description |
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RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
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Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
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Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
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Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
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Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
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Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
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Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
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Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
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Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
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Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
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Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time
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You can advertise in Radio Ooo La La for any of the following locations:
*Itanagar [/box]
Now, Advertising in Radio Ooo La La gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.
2) Creative Development: We deliver commercials with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value.
3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.
[box style=’doc’] How can you advertise in Radio Ooo La La 91.9 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Spot in Radio OR Getting your Radio Jingle Commercial Developed
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For Booking Ad Space |
For Creative Development |
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– Review customised Media Plans as per your objectives. Compare and view rates across stations to select Radio Ooo La La. |
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language . |
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– Select your Campaign Duration, Preview Your Booking Details & Clear Payment |
– Clear Payment |
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert. [/box]
In case of any questions or queries , you can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Book you Radio Ooo La La Advertisements Today at the lowest rates and forward us your feedback on jpaul@releasemyad.com.