Radio Misty 94.3 FM is the first FM station of North Bengal and Radio Misty Sikkim 95 fm is the first and only 24×7 fm station of Sikkim. With the tagline Gungunate Raho Radio misty has done wonders and made radio ‘har pal ka sathi’ of the local people. It’s the station for the local people, with the motto of ‘Local People – Local Voice, Local Station – Local Choice’. Radio Misty 94.3 FM and Radio Misty Sikkim 95 fm is a venture of PCM Group, which is one of the largest groups of Eastern India.
Apart from Bollywood ,the radio station also delivers music in English,Nepali,Bengali and Bhojpuri.”Music” is very close to the north east crowd and this is an important reason why the station delivers programmes in multi-linguistic format.It promotes multi-culture and maximum entertainment ini its content.This station does not aim at creating a market niche for itself ,infact it wants to be a platform with no definite format.It caters to music lovers and serves a massive listenership base of the North Bengal. It localises national and global issues and updates the listeners with the recent events.The most unavoidable part of their show format is sweet melodies with local flavours that have delighted the people of entire area as it portrays the beauty of the entire region in an amazing way -it focuses on the sweetness of Bengal, sweet aroma of tea garden, the brilliant rhododendron flowers, orchids of Sikkim, the picturesque toy train and the pine-scented air.
Such localisation of the content has provided it with strong brand equity wherein people of the region prefer listening to this station over others.It gives them a comfortable,soothing and intimate feel.So,for an advertiser targeting these audience Radio Misty is the best arena to promote their brand to get optimum results.The station broadcasts commercials at the perfect timing ,thereby reducing any chances of Ad avoidance.
[box style=’success’]releaseMyAd facilitates advertisers and brands to advertise in Radio Misty 94.3 at the lowest rates with great Ad creatives![/box]
Advertising Opportunities of Radio Misty 94.3 FM:
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM-
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Radio Misty offers the following innovations a brand can pursue :
|
Type |
Description |
|
RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
|
Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
|
Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
|
Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
|
Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
|
Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
|
Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
|
Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
|
Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
|
Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
|
Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time
[box style=’doc’] You can advertise in Radio Misty for any of the following locations:
*Siliguri [/box]
Now, Advertising in Radio Misty gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. You can also visit our View Rates Page across stations and can instantly book your Ad Online.We provide you with 3 complimentary services:
1) Media Planning: We provide all the tools to customise your campaign and generate results.We enable you to plan and buy advertising slots in stations that can serve your objective.
2) Creative Development: We deliver commercials with stunning audio effects and incredible descriptions helping you to fit into listeners’ entertainment space.Our Ad creatives increases your brand recall value.
3) Expert Consultation: Our experts analyse your business needs and advertising budget ,thereafter direct you to take right call to action to help you achieve your target.
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How can you advertise in Radio Misty 94.3 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Radio Ad Spots OR Getting your Radio Jingle Commercial Developed
For Booking Ad Spots:
– Review tailored Media Plans to suit your objectives. Compare and view rates across stations to select Radio Misty.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development:
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.[/box]
Incase if you have any queries related to booking your Radio Ad, you can contact us on 09830688443. You can even email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Book your Radio MISTY Advertisement at ReleaseMyAd Today! You can also write to us on jpaul@releasemyad.com.