There are many brands that are resorting to marketing through radio to reach out to potential customers and clients. It is one of the most popular mode of entertainment in the past decades and has shown considerable upliftment in listenership base in the recent times, more and more people cling to radio during their leisure hours. This strong was leveraged by the help of upcoming and the best ad agencies, which assists businesses message be heard by maximum people, both locally and nationally, who like listening to the radio throughout the day. It is one of the most cost effective modes to advertise the brand name of the company.Here are some of the major strengths of radio advertising which makes it an unavoidable tool in media planners list today:
1. Radio offers efficient targeting
Radio targets listeners efficiently because different stations attract different listenership base – Radio Mirchi attracts the elite class,Radio City attracts the youth mass etc. This allows advertisers/brands to talk selectively to their target groups they are most interested in. Radio’s regional based programming structure , assists brands to focus their activity very efficiently in key markets.
2. Radio follows its Listeners
Most radio listeners are engaged in some activity, and so advertisers can reach listeners at key “touchpoints” during the day – when they are on their way to college, at work, driving, hanging out with friends and so on.Advertising in an entertainment platform,which is knitted to audience day to day to activity is likely to be more effective.
3. Radio reaches out in an ad avoidance world
Radio Commercials has the lowest level of advertising avoidance. People hardly switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.It allows advertisers to reach out to new customers and intiate required message to the audience.
4. Radio has a “multiplier effect” on other media
Radio multiplies the effect of TV, Cinema, Outdoor and Newspaper Advertising. Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.It helps barnds to capture “top of mind” awareness of the potential customers.
5. Radio creates a large “share of mind” for a brand
Radio generates ubiquity,urgency and curiousness in the audience to know a product which they haven’t seen.Radio ads are usually played frequently, they have a picturesque effect in the minds of the listeners and also grabs a significant portion of listeners time (on average 12 hours per week). A brand which is big in radio can create a grasp a large share of mind for itself.
6. Radio drives direct response, especially online
Radio is known to be a strong “call-to-action” medium, and this is even more true in a world where consumers instantly access brands via the medium of internet. The Online Multiplier study found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.So radio advertising can work wonders for advertisers even in the digital age.
7. Radio stands to be “a friend”
Listeners use radio for emotional reasons – to boost up their spirits, to drive away negative thoughts, to stop themselves from feeling bored in a car or while doing day to day chores. This leads to resort to radio as a kind of friend, and this is a valuable context for an advertiser to appear in.Advertisers leverage the intimate relation between the listeners and the medium to seek their audience attention.
BE ENTERTAINING,BE HEARD AND GET RESULTS INSTANTLY:The majority of people are listening to radio on their own will and they have their own personal experience. Radio Ads actively cultivates a personal relationship so that listeners feel they are being spoke to on a one-to-one basis. This makes for a more powerful advertising opportunity as when, for example, a radio presenter talks about “our friends at Company X”, the listener is hearing about a friend of a friend – and this has a strong effect on bringing a brand closer.Advertise in Radio through ReleaseMyAd and catalyse your business growth.
You can grab the power of radio advertising and initiate your business objectives through it by reaching an impressive listenership base at a reasonable cost via releaseMyAd.You can advertise in 24 brands across 86 cities with the best media plans,ad creatives and full fledged expert assistance.You can contact us on 09830688443. You can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your FM Advertisement in preferred regional languages at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.