radio ads in Kolkata |

December 7, 2015March 28, 2019

Women in record numbers register in Taponomics self-defence classes after Fever FM ads

Taponomics is the best place to learn self-defense, Judo, Karate, Boxing, Wrestling, Taekwondo, Muay Thai, etc. in Kolkata. The institute also trains you for Mixed Martial Arts Tournaments and design fight sequences in movies and telly-dramas. Taponomics employs ex-students and tournament champions to train. The training centre aims to define ‘women’s safety in their own hands’. Taponomics believes in the ‘Right to Fight’ for the right cause.

Objectives

As a new venture, Taponomics needed to introduce itself in Kolkata. The institute had given us very clear objectives:

Introduce Taponomics to Kolkata and explain how important self-defense is.
Drive people to enrol in Taponomics classes.

Agency

Taponomics chose releaseMyAd based on good recommendations. And, we ensured to keep our reputation for taking into account the client’s budgetary guidelines.

The Ad Campaign

Our team of experts realised Taponomics main USP would be self-defense and with International Women’s around the block we decided to plan our ad campaign around women and self-defense. An aggressive radio ad campaign for 30 days was chosen for our target groups of women and young adults in the age group of 12 to 42.

We zeroed in on Fever FM of Kolkata to carry our promotional message as it has a large number of our target audiences forming its listenership base.

We prepared a promotional chat recording for the ad. The duration of this ad was 20 seconds. We also primed an abridged version of the ad for 10 seconds. Our team chose Fever FM to promote Taponomics based on its strong female fan following.

We ran the 20 seconds ad for the first 20 days of the campaign. This helped us to establish Taponomics in the hearts and minds of Kolkata. Its distinctive reference to women’s safety and self-defense rang a bell with the target audiences. The ads were run 10 times throughout the day making sure to reach women and their caring family and friends.

We made sure to reach our target groups for a full month with the same frequency. Although for the last 10 days we used the abridged version of the ad. This abridged ad mentioned clearly the discounts on the course fees for students who enrolled before 8th March, International Women’s Day.

Results

Taponomics gained immensely from this month-long ad campaign on Fever FM. Within the first week of the campaign, they reported an increase in their enrolments. Before International Women’s Day

Taponomics gained more than 74% enrolments in their self-defense classes alone.
For Judo, Karate and Taekwondo they got more than 66% registrations.
The other martial arts classes too had more than 50% admissions.

The most heartening part of the ad campaign was the enrolment of more than 90% women in the self-defense classes.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 4, 2015March 28, 2019

Globekart sells jewellery worth millions during Dhanteras with Red FM ads

Company Profile

Globekart is an online jewellery store that deals in stylish products for women, men and children along with gift items like gold and silver coins and gemstones like ruby, sapphire, topaz, emeralds, etc. The website engages in ethnic and contemporary jewellery for all occasions to be delivered at your doorstep. The featured pieces on the website have all the needed specifications to aid your choice. The in vogue costume jewellery forms a bulk of Globekart’s trade. With this unique concept of bringing jewellery shopping anywhere and everywhere, Globekart is the one-stop shop for all your gold, silver, diamond, platinum or pearl trinkets.

Challenges

Indian women are known for their penchant for jewels. Traditionally buying ornaments has been a very different experience for most Indians. Whether it was the wedding regalia or anniversary gifts, we have grown up with the set notion of visiting the jewellery store to buy precious adornments. The concept of Globekart was new. And its potential customers needed some thorough convincing before they could be induced to buy from the online jewellers.

Objectives

Globekart joined the list of our gratified clients soon after they launched the website. Their goal was to increase their brand recognition and thereby increase sale. They also wanted to dispel the myths of negativity regarding ornaments shopping online.

Globekart expected to reap benefits from the season of festivities in Bangalore, Delhi and their hometown, Kolkata.

Our Strategy

releaseMyAd is known for its successful ad campaigns within the clients’ budget and according to customer specifications. In this case, too we maintained our reputation. Our team had deduced that an online jewellery store will attract not only women but some men too. Men are known to shop for ornaments with festivals around the corner. Thus, we targeted the affluent/ upper middle-class tech-savvy women in the 25 to 55 age group and the same class of men in the 35 to 55 ages.

We intended to capitalise on the upcoming Navratri/Durga Puja and Dhanteras as these are the times when women go for jewellery shopping. Our team chose radio ads as our medium of communication centred on the device’s inescapable qualities. Wherever you are you cannot help but listen to a blaring radio station. We zeroed in on Red FM, as its audience base matched our target groups.

In Kolkata and Bangalore, we decided to go divide the ad campaign into two phases. The first phase of the campaign began with the advent of Durga Puja. Bengalis in both cities buck up for their revelries and jewellery becomes an integral part of these festivities. Our English ads on Red FM captured this essence beautifully enticing audiences to buy ornaments from Globekart. The sales boosted for the company while the first phase of the campaign ran. The second phase of the campaign began just before Dhanteras in these two cities. We knew this would again boost sales as it is said buying jewellery on Dhanteras is auspicious for the family.

For Delhi, we again chose Red FM based on its listenership in the city. The radio station caters to our target audiences in Delhi. Here, we began to advertise with the waning Navratri festivities and continued till Dhanteras.

We made sure our ads played when women tuned in for their daily dose of Red FM. We chose the prime time slots and afternoon slots to make the ads more appealing to our target consumer.

Our ad creative was intended to build confidence among potential buyers to buy jewellery from an online jewellery souk. The ad focussed on enlightening the audience about the benefits of buying precious ornaments from Globekart.

Results

Globekart conveyed positive results during and after the ad campaign. In Delhi, the company reported a great response; their sales in the national capital increased by 43%. In Bangalore and Kolkata sales saw an instant boost during the first phase of the ad with the cities reporting 33% and 43% higher sales respectively. The next phase of the campaign saw sales in Bangalore increase up to 12% and Kolkata sales grew to 21%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

April 9, 2015March 28, 2019

Unveil the unique advertising opportunities via the leading Radio Ad Agency of India

Radio-ads-in-Kolkata — Radio Advertising in Kolkata via releaseMyAd

Radio is as stunning platform to connect listeners and brands through the power of music. In India around 250-300 million listeners tune in to radio everyday for entertainment and infotainment. Indians wake up listening to radio, travel and work listening to radio and finally wind their day listening to radio.Nevertheless “the radio” feature is incorporated in all the devices like -mobile, TV, refrigerator, car, computer system, etc. Radio is the ultimate soundtrack of our day to day lives. Radio is a great entertainment medium for listeners and the most effective platform for businesses to reach the right customers at the right times.

It is the most result-driven platform for advertisers. Brands get easily connected to the captive listeners and gets imbibed in their memory. It has a proven record, whatever be your business objective radio would definitely suffice it. You can reach any audience type via radio because this is the sole medium which has universal audience type. Radio is undoubtedly the most ideal platform for business to promote themselves in the most cost effective manner.

Here are some of the cities where radio advertising is a very popular and effective medium to reach out to your potential customers:

Kolkata– The “city of joy” takes radio to be the primary mode of entertainment and news. The general picture is that you see most of the Kolkatans with their earphones on listening to radio. You will see this scenario in buses, roads, restaurants, colleges,etc…The people here love music and radio is the perfect treat to them. Here are some the favourite radio stations of the people of Kolkata:

Big FM, Red FM, Radio Mirchi, Fever FM, Oye FM, Power FM, Aamar FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio. If you want to reach out to the people from the “city of joy” you can easily take assistance of any radio advertising agency in Kolkata to launch a perfect radio ad campaign.

Chennai– It is the capital state of Tamil Nadu. Chennaites are passionate about regional music and Kollywood is close to their heart. Radio keeps them connected to Kollywood whenever and wherever they want, keeping them entertained all through the day. The most result driven radio stations of Chennai are: Big FM, Red(Suryan) FM, Radio Mirchi, Hello FM, Chennai LIVE, Aahaa FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Businesses resort to the top radio ad agencies of Chennai to get best on return on investment from their advertising spend. Radio serves as the ultimate saviour to brands to reach the people of Chennai.

Pune – Also known as Punyanagar is the cultural capital of Maharashtra. It is the harbour to old traditional as well as new IT industries. Thereby the residents comprises of huge number of students and professionals who want to establish their career in this land of opportunities. It has a large youth population and yes you are right-this is major reason radio is popular here. People of Pune love to tune in to the following stations: Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Business leverage this unique opportunity by approaching the leading radio ad agencies of Pune to help them get results instantly as this is sure shot medium which can never fail. Radio Advertising in Pune is taken to be a general rule of survival in most of the industries in Pune.

Jaipur– The Pink City is classical heritage to the country. The glory of the city is reflected in the monuments and culture of the place. People of Jaipur have always befriended radio unlike the other cities wherein radio was lost. Radio is always been a treat to the residents of the place. The six radio stations(Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City,My FM) of Jaipur has been a primary medium, of advertisement for businesses to reach the local crowd. Further more businesses even resort to profession radio ad agency in Jaipur to get the most from their campaign in the most effective way.

Surat– City of Sun is one the most developed city in Gujarat. The city is one of the fastest developing cities of the world, making it very clear of the rich industrial base of the city. Businesses look up to Surat as the land of ample opportunities and have taken up radio advertising as their tool to reach customers of Pune. Most of the advertisers resort to a radio ad agency of Surat to get effective results.

In all the above cities radio stands as a dynamic medium driving queries and interested customers to businesses. Radio is the most affordable and hyper targeted platform to reach potential customers.

releaseMyAd,is the leading radio advertising agency ,delivering effective and valuable CPA results.We have experienced excellent success stories of our clients with the help of radio advertising.Now easily advertise in radio via releaseMyAd:

-Book Ads in 3 step booking process

-Get Lowest Rates

-Alluring Ad creatives

-Expert Assistance

We know how to create the perfect magic in radio advertisements for business.Get in touch with us today. You can call us on: 09830688443 or email at radio@releasemyad.com.Get your brands closer to your audience via releaseMyAd.

Intro: releaseMyAd is the leading radio advertising agency in the cities of Kolkata, Chennai, Pune, Jaipur and Surat. We help you get on AIR in the most cost effective and efficient way.