property ads in Hindu |

May 13, 2014June 4, 2014

WHY IS HINDU CONSIDERED TO BE THE BEST MEDIUM FOR ADVERTISING IN CHENNAI AND PARTS OF SOUTHERN INDIA?

classified-and-display-ads-in Hindu — Classified and Display Ads in The Hindu

The Hindu is one of the top English Language newspapers in India. It is the most popular newspaper in Southern India especially across Tamil Nadu. Due to its popularity it is considered to be one of the best mediums for print advertising covering personal as well as business purposes. The Hindu is a Chennai based newspaper but it is circulated across Eastern as well as Northern India.

Circulation: Circulation of The Hindu is the highest in Tamil Nadu and the surrounding regions. It is the third most widely circulated English Language newspaper in India. Because of this immense circulation rate, it is profitable to place an ad in The Hindu as the reach is maximum. Apart from Chennai, it is also well circulated in other metro cities like Hyderabad and Bangalore. The Hindu can be considered as the best newspaper for advertising for a person whose target audience is basically the Southern population.

Popular Weekly Pull-Outs: The Hindu is ideal for publishing ads under various categories as separate weekly pullouts for different categories are published throughout the week. It releases the highly popular Property Plus , now known as Habitat which publishes both Classified and Display Property ads every Saturday. Apart from that, The Education Plus pullout, which is published every Monday, is an ideal medium for advertisers of Educational Institutes, coaching centers etc. The Hindu publishes the Opportunities pullout every Wednesday which is very popular among recruiters and job seekers. The Hindu Matrimonial is published every Sunday which is one of the best mediums for finding ideal matches. Placing Display ads in pullouts like Metro Plus and Friday Review also ensures maximum reach and high attention of the readers as these are some of the most awaited supplements among the readers, especially youngsters.

Economical Rates: The Hindus is recommended for Classified as well as Display ads because of its Economical rates. The Hindu provides a wide range of packages for various categories which ensures that ads are published across multiple locations while saving your money at the same time. Compared to other popular newspapers of Southern India, advertising in The Hindu is surprisingly more cost effective, in spite of its massive popularity.

education-ads-in-education-plus — Ads in The Education Plus

Ad Categories of Hindu: There are quite a few number of categories published in The Hindu on a daily basis and to make each ad stand out among the clutter, The Hindu has developed a wide range of sub-categories under one main category. This ensures that the advertiser’s ad does not get lost among others and it can grab maximum attention from readers. For Example under the Property Category, the advertiser can select Rental or Sale/Resale and then Flat, Independent House or Land, depending on the type of property. It is further re-classified into Commercial or Residential property which is finally placed under a particular location column in Chennai. This ensures that the ad reaches out to the desired audience and the response is maximum.

Special Enhancements: The Hindu allows special enhancements in the form of Color background, Tick, Bold, Screen etc. for ads in their newspapers. These enhancements make an ad stand out among others and ensure better visibility. Advertisers can select enhancements as per their requirement and budget.

To conclude we can consider The Hindu as the best newspaper for advertising in Chennai as well as other parts of Southern India. The Hindu provides various benefits to the advertisers and ensures maximum responses at economical rates. It reaches every nook and corner of Southern India and caters to the English speaking masses of the region and therefore, advertisers always get the desired result by advertising in The Hindu.

Author Bio: Dipayan Majumdar has been associated with the Customer Service Section of releaseMyAd.com for over 2 and a half years now. He is like an information bank for most customers, who choose to book their newspaper ads through releaseMyAd. He also offers solutions to any issues faced by the customers, related to their ads after the booking or release of the advertisement. He has displayed his ability to offer customers with proper and complete information for booking their ads in any newspaper, in the above article. Hope you find it helpful. I would also like to thank Dipayan for making so much information available to our customers and us.

April 4, 2014June 4, 2014

Why is Hindu considered to be the best medium for classified and display advertising in South India?

The Hindu has been a part of Chennai’s chief media channels since 1878, the year when it was established. Headquartered at Chennai, the newspaper has always been gaining popularity ever since it set foot in the print media. The newspaper began as weekly broadsheet, which went through the transformation of becoming a tri-weekly one, due to lack of funds. But later on in 1889 with the help of the funds provided by a Maharaja ruling Madras during this period, the newspaper became an evening daily. The Hindu was started as a platform for protest against the discrimination by the British as well as Anglo-Indian society on the Hindus of south India. The name of the newspaper was inspired by the section it supported at that time and this is one of the reasons why people in the southern part of India have an emotional connect with the newspaper.

Initially the newspaper was running in losses and had to indulge into classified advertising on the front page and a number of other pages at the back of the newspaper. This resulted in compromising on the content and quality of news which was reported to the pre-independence audience. But the external funds helped the Hindu a great deal in creating a name for this now popular broadsheet as one if the best newspapers in terms of news and quality of reporting. The newspaper came to be owned by the Kasturi & Sons and is run by generations of a particular family.

From here on it has come to the position of being the 3^rd most widely read English daily of India and has managed to establish a very strong hold on the South Indian market. The Hindu is the first preference for readers as well as advertisers across the entire south Indian region, for all categori0es of advertising. It has acquired an indomitable name and fame as the newspaper with the best and most honest representation and deliverance of news. This is one of the reasons that makes it a favourite of the advertisers as it is a favourite of the readers. The main aim of the advertiser is to reach out to maximum audience within their target region.

Other factors that contribute to the popularity of the Hindu as a Classified and Display newspaper Advertising medium are its reach (many editions in South India), massive readership and circulation. The Hindu is available in multiple locations as mentioned in the list below. You can publish your matrimonial, recruitment, property, business, announcement, obituary etc. ads in any of the following editions of Hindu:

These editions are a proof of the wide reach of The Hindu since it covers all important cities of India and especially the southern part of India. There is also a Tamil version of the Hindu, in which you can place ads in Tamil alongside the Tamil news content. Apart from its wide reach the numbers that attract the advertisers to Hindu are it large readership and its circulation figures. The Hindu has acquired an average readership of more than 22.58 lakhs according to the Indian Readership Survey (IRS) everyday, of which Chennai alone maintains a readership of 5.4 lakhs. It has grown to a circulation figure of 14.6 lakhs across the entire country with its highest figure being 4.18 lakhs. As a result of such high reach and access of Hindu within the southern region including Chennai which is the base camp of this publication. Even you can be promote yourself or fulfil your advertising requirements by advertising in The Hindu. For a quick and reliable booking source, you can log on to releaseMyAd@The Hindu and begin your ad booking process instantly!! For any more queries or help with booking ads in Hindu, simply email us at book@releasemyad.com in case of classified ads and classified display ads. In case of Display ads, you can email our Hindu Display Advertising Expert at nandita@releasemyad.com. You can even directly call us at 09830629298.

February 7, 2014February 21, 2014

Helpful Tips on Newspaper Property Advertising in The Hindu

Sale, resale and promotion of real estate and properties is a rampant affair across the whole of Southern India. Chennai being a metropolitan city comes up with a lot of property advertisements. Since the number of real estate classified ads is immense, it becomes essential to make them stand out in huge bunch of other advertisements. In spite of having a large number of property advertisers across the cosmopolitan city, a lot of advertisers are unaware of certain simple ways to get noticed much more easily.

releaseMyAd, apart from simplifying the process of booking classified and display advertisements in newspapers has also taken it up as our responsibility to help advertisers get the best out of their own ads. In spite of choosing a popular newspaper such as The Hindu, often advertisers do not get the responses they wish for. Often display property advertisers take away the attention while classified advertisers fall behind in the race. To overcome this, we have come up with certain potentially helpful tips for Property advertising in Hindu.

Tips to be followed to get noticed:

If you are advertising a Property in Chennai, then it is extremely essential for you to provide proper details about the locality and connecting road to ensure that your target customer can reach the area conveniently. Such detail also makes your ad more authentic and it stands out among the rest in lieu of the details provided in it. The following is an example of the same:

“Farm housing plots for sale in Chennai, Tiruvottiyur, Near Parrys Corner, Rs.75 /Sqft. Avail EMI@0%interest Contact S.Vijay: 99****1***”

Classified Advertisers of Property must always try and use colour highlights to make your ads stand out or you can also opt for Display Classified ads in which you can use logos as well as images of the property for sale or rent. These ads are a little more expensive than text ads but are way much lower in cost than Property Adverts. Also they are eye-catchy for most target readers. An example of a Classified Display Property Ad is provided for your preference
People often end up losing out on potential buyers when they forget to mention whether the property in question is for sale or resale. It is mandatory to mention that your ad content as it eliminates a lot of irrelevant responses while making the ad more focussed on certain specific buyers. An example of the same has been provided below:

“2 BHK- GF apartment at Fairmont Gardens -1069 sq. ft next to MIOT hospital Chennai with open car park for sale, Contact: Raj Laxmi at laxmi@yahoo.co.uk”

“2 BHK- GF apartment at Fairmont Gardens -1069 sq. ft next to MIOT hospital Chennai with open car park for resale: Contact: Raj Laxmi at laxmi@yahoo.co.uk”

The difference between the two ads is created by the fact that properties on resale are often more expensive than the ones on sale as the value of real estate is always on the rise.

The next tip to be followed is that your ad should specifically mention whether the property in question is ‘For Sale’ or ‘For Rent’. These two differ from one another for the obvious reason of ownership. Apart from this rented property requires monthly payments while properties on sale required complete payment and official acquisition of the estate. Again specifying the purpose of the advertiser ensures that you get responses from only potential buyers or people interested in renting.
Another tip that ensures maximum visibility of your property advertisement is to place it under the weekly property supplement of Hindu, Property Plus. But please know that supplements enable you to publish only display adverts which are charged based on the size and space they occupy on a page. This pullout is released every Saturday along with the main newspaper and is responsible for better responses.
The last but not the least, for classified advertisers, it always helps to sub-categorize your advertisement. This ensures that your ad is placed under the specific section for higher focus and relevant responses. It’s all about being present where people are looking for you. These sub-categories include Architects, Buying, Home Décor, Home Finance, Rental, For Sale etc. Apart from these, you can further classify your ad or property type, for instance under the sub-category Buying, there are classifications like Commercial Land, Commercial Building, Factories/Sites, Farm Houses, Resorts, Residential Flat or Land or House, Timeshare etc. Adding such classifications makes sure that the ad is seen by people whom you are targeting

These are some tips that can help you get much better responses for your Property Ad in The Hindu. Apart from these if you have any queries on Property Advertising in Hindu or need more help in getting your ad published in the preferred newspaper, then you can email us at book@releasemyad.com or questions@releasemyad.com. You can also call us at 09830629298. For more getting instant answers on placing property ads in Hindu, you can also visit the Hindu Property Ads FAQ Section.