matrimonial ads in Hindu |

May 13, 2014June 4, 2014

WHY IS HINDU CONSIDERED TO BE THE BEST MEDIUM FOR ADVERTISING IN CHENNAI AND PARTS OF SOUTHERN INDIA?

classified-and-display-ads-in Hindu — Classified and Display Ads in The Hindu

The Hindu is one of the top English Language newspapers in India. It is the most popular newspaper in Southern India especially across Tamil Nadu. Due to its popularity it is considered to be one of the best mediums for print advertising covering personal as well as business purposes. The Hindu is a Chennai based newspaper but it is circulated across Eastern as well as Northern India.

Circulation: Circulation of The Hindu is the highest in Tamil Nadu and the surrounding regions. It is the third most widely circulated English Language newspaper in India. Because of this immense circulation rate, it is profitable to place an ad in The Hindu as the reach is maximum. Apart from Chennai, it is also well circulated in other metro cities like Hyderabad and Bangalore. The Hindu can be considered as the best newspaper for advertising for a person whose target audience is basically the Southern population.

Popular Weekly Pull-Outs: The Hindu is ideal for publishing ads under various categories as separate weekly pullouts for different categories are published throughout the week. It releases the highly popular Property Plus , now known as Habitat which publishes both Classified and Display Property ads every Saturday. Apart from that, The Education Plus pullout, which is published every Monday, is an ideal medium for advertisers of Educational Institutes, coaching centers etc. The Hindu publishes the Opportunities pullout every Wednesday which is very popular among recruiters and job seekers. The Hindu Matrimonial is published every Sunday which is one of the best mediums for finding ideal matches. Placing Display ads in pullouts like Metro Plus and Friday Review also ensures maximum reach and high attention of the readers as these are some of the most awaited supplements among the readers, especially youngsters.

Economical Rates: The Hindus is recommended for Classified as well as Display ads because of its Economical rates. The Hindu provides a wide range of packages for various categories which ensures that ads are published across multiple locations while saving your money at the same time. Compared to other popular newspapers of Southern India, advertising in The Hindu is surprisingly more cost effective, in spite of its massive popularity.

education-ads-in-education-plus — Ads in The Education Plus

Ad Categories of Hindu: There are quite a few number of categories published in The Hindu on a daily basis and to make each ad stand out among the clutter, The Hindu has developed a wide range of sub-categories under one main category. This ensures that the advertiser’s ad does not get lost among others and it can grab maximum attention from readers. For Example under the Property Category, the advertiser can select Rental or Sale/Resale and then Flat, Independent House or Land, depending on the type of property. It is further re-classified into Commercial or Residential property which is finally placed under a particular location column in Chennai. This ensures that the ad reaches out to the desired audience and the response is maximum.

Special Enhancements: The Hindu allows special enhancements in the form of Color background, Tick, Bold, Screen etc. for ads in their newspapers. These enhancements make an ad stand out among others and ensure better visibility. Advertisers can select enhancements as per their requirement and budget.

To conclude we can consider The Hindu as the best newspaper for advertising in Chennai as well as other parts of Southern India. The Hindu provides various benefits to the advertisers and ensures maximum responses at economical rates. It reaches every nook and corner of Southern India and caters to the English speaking masses of the region and therefore, advertisers always get the desired result by advertising in The Hindu.

Author Bio: Dipayan Majumdar has been associated with the Customer Service Section of releaseMyAd.com for over 2 and a half years now. He is like an information bank for most customers, who choose to book their newspaper ads through releaseMyAd. He also offers solutions to any issues faced by the customers, related to their ads after the booking or release of the advertisement. He has displayed his ability to offer customers with proper and complete information for booking their ads in any newspaper, in the above article. Hope you find it helpful. I would also like to thank Dipayan for making so much information available to our customers and us.

April 4, 2014June 4, 2014

Why is Hindu considered to be the best medium for classified and display advertising in South India?

The Hindu has been a part of Chennai’s chief media channels since 1878, the year when it was established. Headquartered at Chennai, the newspaper has always been gaining popularity ever since it set foot in the print media. The newspaper began as weekly broadsheet, which went through the transformation of becoming a tri-weekly one, due to lack of funds. But later on in 1889 with the help of the funds provided by a Maharaja ruling Madras during this period, the newspaper became an evening daily. The Hindu was started as a platform for protest against the discrimination by the British as well as Anglo-Indian society on the Hindus of south India. The name of the newspaper was inspired by the section it supported at that time and this is one of the reasons why people in the southern part of India have an emotional connect with the newspaper.

Initially the newspaper was running in losses and had to indulge into classified advertising on the front page and a number of other pages at the back of the newspaper. This resulted in compromising on the content and quality of news which was reported to the pre-independence audience. But the external funds helped the Hindu a great deal in creating a name for this now popular broadsheet as one if the best newspapers in terms of news and quality of reporting. The newspaper came to be owned by the Kasturi & Sons and is run by generations of a particular family.

From here on it has come to the position of being the 3^rd most widely read English daily of India and has managed to establish a very strong hold on the South Indian market. The Hindu is the first preference for readers as well as advertisers across the entire south Indian region, for all categori0es of advertising. It has acquired an indomitable name and fame as the newspaper with the best and most honest representation and deliverance of news. This is one of the reasons that makes it a favourite of the advertisers as it is a favourite of the readers. The main aim of the advertiser is to reach out to maximum audience within their target region.

Other factors that contribute to the popularity of the Hindu as a Classified and Display newspaper Advertising medium are its reach (many editions in South India), massive readership and circulation. The Hindu is available in multiple locations as mentioned in the list below. You can publish your matrimonial, recruitment, property, business, announcement, obituary etc. ads in any of the following editions of Hindu:

These editions are a proof of the wide reach of The Hindu since it covers all important cities of India and especially the southern part of India. There is also a Tamil version of the Hindu, in which you can place ads in Tamil alongside the Tamil news content. Apart from its wide reach the numbers that attract the advertisers to Hindu are it large readership and its circulation figures. The Hindu has acquired an average readership of more than 22.58 lakhs according to the Indian Readership Survey (IRS) everyday, of which Chennai alone maintains a readership of 5.4 lakhs. It has grown to a circulation figure of 14.6 lakhs across the entire country with its highest figure being 4.18 lakhs. As a result of such high reach and access of Hindu within the southern region including Chennai which is the base camp of this publication. Even you can be promote yourself or fulfil your advertising requirements by advertising in The Hindu. For a quick and reliable booking source, you can log on to releaseMyAd@The Hindu and begin your ad booking process instantly!! For any more queries or help with booking ads in Hindu, simply email us at book@releasemyad.com in case of classified ads and classified display ads. In case of Display ads, you can email our Hindu Display Advertising Expert at nandita@releasemyad.com. You can even directly call us at 09830629298.

February 5, 2014November 24, 2015

Choose only the best for Matrimonial Advertising in Chennai-The Hindu

search-for-life-partner-with-hindu-matrimonial

Looking for the perfect match is not an easy task and is highly strenuous for the prospective brides, grooms as well as their families. Match seekers are always apprehensive about how to go about the entire process of matrimonial advertising. Often people are not really enthusiastic about sharing their personal contact details through a mass communication platform such as Newspapers. But advertising through the most popular and respected publication like The Hindu eliminates most of the chances of any kind of apprehensions any advertiser might have.

The Hindu has a readership of almost 5.24 Lakhs in Chennai alone and has maintained the position of being the No.1 newspaper for the readers across entire Tamil Nadu. The publication has established a name for itself as one of the most unbiased and enlightening newspapers of India. This level of reputation for any newspaper ensures that the responses for any kind of advertisement will be much more relevant than other newspapers with a much lesser readership and reliability.

Being the most widely read newspaper in Chennai, Hindu is among the most preferred choices for seeking matrimonial matches. We at releaseMyAd make sure that you can publish your Wanted Bride or Wanted Groom advert in Hindu without any hassles online. In order to get your matrimonial advertisement released in the preferred newspaper, we are providing you with the prerequisites of matrimonial advertising in The Hindu through releaseMyAd. We intend to simplify the entire process of seeking the perfect matches with the help of Hindu Matrimonial. We created a dedicated page for The Hindu to enable you engage into Simplified Classified Advertising. For getting maximum value for the money spent on your advertisement and receiving relevant responses, you must keep take care of the following points:

1. Communicating Maximum within limited lines: Most Advertisers are bound by a specific budget and are required to create and deliver their message within limited spaces or words or lines. It is essential for them to fit in as much information as possible within these lines in order remain within their budget.

RMA Solution: Since you have to keep your ad content within limited number of lines or characters, it is highly recommended you consult our post on Matrimonial Shortened Words. Apart from this you can also create and use email ids that combine a lot of information hinting towards age, caste, groom or bride etc. For instance, if you provide your contact email id as hindubride.26@gmail.com (religion + gender+ age) rather than prarthanasharma2@gmail.com then you can easily provide three or more information about yourself and your requirements without wasting lines or characters in your ad matter.

Some other examples can be:

jain.1980@gmail.com (caste + DOB)
wantedbride.hindu.punjabi@gmail.com (gender + religion + community)

2.Number of ads to be released: The number of ads that can be published under the matrimonial category of any newspaper is infinite. Often people wonder about the exact number of ads that is sufficient for getting relevant responses, but no one can provide the exact number of ads that are right for the best responses.

RMA Solution: At releaseMyAd we have a solution for this as well. It is highly advisable that you always opt for insertion offers which provide you with massive savings and constant visibility. For instance you after the composition of your advertisement, on the Dates & Payment page, you can choose Insertions from the special offers section that includes offers like:

Book 2 Ads & Save 50% on your 2nd Ad Consume within 2 consecutive weeks
Book 2 Ads Get 2 Free (4 consecutive weeks)

3. Reaching out to Target Audiences: Sticking to strict regional or geographic limitations also limits the reach towards your target audience. Publishing your matrimonial ad only in and around your preferred region can make you lose out on many potential prospective matrimonial matches.

RMA Solution: The best way to help your matrimonial search for the best match is to reach out to more and more number of regions and cities, because the perfect match might be waiting in any part of the country. The Hindu ensures that you can reach out to maximum number of prospective matches at the best prices with the help of great savings packages such as Hindu Matrimonial All Editions Special Discount Package which helps you save up to Rs.5,000/- and reach out across all the cities that is covered by Hindu.

4.Composing Your Ad Matter: Parents and senior relatives often comprise of the highest number of matrimonial advertisers in newspapers. They face a lot of issues while creating the matrimonial ads as they often are completely unaware of the entire process of newspaper matrimonial advertising. Advertisers also complain about their ads as hardly visible among the hoard of other advertisements in the Hindu Matrimonial Page.

RMA Solution: ReleaseMyAd offers with an excellent solution for both these issues. For people who are clueless about the ad content of their matrimonial ad, we have designed a special Matrimonial Sample Ads page only for them. You can find both Wanted Brides and Wanted Grooms ad samples which can help you with your ad composition.

In order to make your ad stand out among the huge list of classified ads, we provide you with a Compose Ad section where you can create and design your own ad with the help of our online ad enhancements. These enhancements include background highlights, letter emboldening, ticks and screen borders. You can either use all or selective enhancements as per your choice with just a few extra bucks.

Apart from these enhancements, if you can spend a little more on making your ad stand out, then you can opt for Classified Display Ads rather than Classified Text ads. Display Classifieds have much more features and are charges based on their size in per sq.cm unit. You can use our online pre-designed templates in either black & white or coloured format. In case of this ad type you can also upload the image of the prospective bride or groom. Such ads are much brighter and relatively easier to spot standing out clearly among all other classified ads in the matrimonial section.

5.Handling Responses: When placing a matrimonial advertisement, the main aim is to drive responses from prospective match seekers. Most advertisers provide multiple contact avenues such as contact numbers, email ids etc. The more the number of contact options, the more responses you are likely to receive. But they can often come in at odd hours, irrespective of the advertiser’s availability.

RMA Solution: The best way to handle and manage responses to your ads is to either assign a specific email id only for this purpose as well as specifying a time frame based on your availability, within the content of your ad. Email ids enable interested respondents to send in more personal details such as bio-data, horoscopes, pictures, proof of professional qualification, citizenship and more.

Apart from these there are some general tips to follow while booking your matrimonial Ad in The Hindu, which are as follows:

1) While composing your ad, ensure that you have selected the sub-categories and classifications carefully and accurately so that the ad is published under the most appropriate section

2) You must schedule your ad booking accurately to make sure that it is published as and when you intend to. In case of online ad booking, complete the entire process of booking including payment clearance at least 2-3 days in advance

3) Check the packages and tariff rates directly from the publishing house’s official rate cards to be sure of what you are paying. Also pay via authentic payment gateways online and in case you are uncomfortable with online payments, we also have offline payment options available for you

4) After the composition of your ad, preview the ad with our Live Ad Preview Feature which gives you a proper idea about how your ad will appear in the newspaper, once published

For more queries you can take the help of the Hindu FAQ page or you can email us at book@releasemyad.com with your exact requirements. You can even call us at +919830629298 for booking your ad via phone. We are also available on our Live Chat window to help you with your queries.

You can also share your valuable feedback or suggestions to help us serve you better.

January 18, 2014November 13, 2015

Why advertising in Hindu is the best way to reach out to Your Audience in Chennai?

Advertising in Newspaper has always been the standard and most common mode of advertising. This mode of advertising always targets specific set of audiences within a certain region. This is one of the main reasons why advertisers prefer to advertise through different kinds of newspapers in a particular region.

The Hindu is the most popular and widely circulated English newspaper across the southern region of India. It is known for its quality of news and content of articles. A lot of people apart from those in Southern India prefer to subscribe to Hindu along with other newspapers that are popular in their own region or city. This is what makes it the third most read English newspaper of India. It has a nationwide circulation of 14.66 lakhs and has almost 20 different editions, covering almost 8 different states. According to the IRS (Indian Readership Survey) in 2012, the newspaper has a readership of almost 22.58 lakhs across the entire country.

The publication has its headquarters in Chennai and is most popular in Chennai itself. In this city alone the Hindu has a readership of 5.24 lakhs and is gaining more and more readers every year. In Tamil Nadu, it has a readership of almost 10.97 lakhs which is also increasing by a margin of at least 4.1% every year. All these figures ensure that advertising in The Hindu offers massive scope for brand promotion and recognition.

In the Chennai edition of Hindu, Property-Hindu ads are booked on a large scale; next in line are Matrimonial-Hindu and Business-Hindu advertisements which are most common advertising categories. The fourth most commonly advertised category in this edition of Hindu is Automobiles.

ReleaseMyAd is the authorised online agents for booking advertisements in all the editions of The Hindu. We help you book your ads instantly online and get it published within just 2-3 days. Your ad is ready to be published in just 3 simple steps. All you have to do is to visit our webpage dedicated to ad bookings for The Hindu, then select your ad category to visit the rates page for each category and under every edition. You can also book your Display ads through us in Hindu. To review the rates and packages for Display advertising, you must take a look at the Hindu Display ads Page.

Then you should select the main edition or the Pullouts as per your choice, choose the editions or packages, confirm the ad size and page preferences, if any and you can get the exact ad cost. You can also advertise in the following Supplements of the Hindu, for their rates simply click on the pages provided:

Hindu Opportunities for recruitment advertising
Education Plus for display education or academic ads including Admission Notices
Metro Plus Weekend for weekly news on the different cities or editions specific to their names and all kinds of display ads
Property Plus for property advertising
Metro Plus is for daily news on each edition of the Hindu and promoting city events, retail launches etc.

You can review all the matrimonial rates and packages for Hindu on the Hindu Matrimonial page as well as review the sample ads for the same in the Compose Ad section.

For reviewing the rates for Property Advertising in Chennai, you can visit the Hindu Property Rates Page. For Appointment ads or ads related to jobs, you can take the help of the Hindu Recruitment Ad Rates Page. In order to advertise under the Business category in The Hindu, you can visit the Business Ads rates page.

To book announcement ads in Hindu, you can view the Rates for the Announcement section. Along with all these categories you can book ads under Travel, To-rent, Public Notice & Tenders, Situation Wanted, Services, Retail, Obituary, Education and more through releaseMyAd.

For instant booking follow the 3 easy steps provided below:

Visit Hindu@releaseMyAd and choose the Category under which you intend to advertise
Review the ad rates and select the edition or package and then Create your advert in the Compose Ad page with enhancements and other ad highlighters
Lastly, confirm the release dates on the Dates & Payment page and clear the payments through our online or offline payment mediums

Our payment options include the following categorised as Online and offline

Online Methods:

Credit/Debit Cards
Net Banking
NEFT (Online Wire Transfer)

Offline Methods:

Cash Deposit
Cash Transfer
Cash Collection
Demand Draft
Cheque Deposits

As soon as your ad booking is done, you’ll receive an invoice from us confirming the booking of your advertisement in the Hindu. In case of Cash Collection as your payment option, you’ll receive the invoice only after the payment is collected by our Cash Collection officer.

For any additional queries, you can email us at questions@releasemyad.com or for help in the booking process of your ad through us, you can send an email to book@releasemyad.com. You can also call us at 09830629298.