Newspaper Advertisers often think that booking an ad specific to a Category on a particular day is not of any value as far as audience response is concerned. But most readers think otherwise. Hence, while advertising in any newspaper under any category, it is essential to know about the different focus days. We advertise in order to reach out to the masses or the readers and we must advertise according to what the readers intend to see and when they intend to see it.
For example a lot of people think that posting a “Situation Vacant” or ‘Recruitment’ advertisement in a Sunday edition of Times of India drives maximum results as the average readers and duration of reading is the highest during weekends and holidays. But the point here is to make your ad reach out to the relevant audiences.
In contrast to this, if you publish a Recruitment advertisement in Times of India on a Wednesday, which is the focus day for recruitment or appointment ads for the preferred newspaper along with Times Ascent –the recruitment supplement; chances are that the readers who are actually looking for jobs shall be more interested in those ads. It has been seen as a trend among job seekers that they pick up TOI more often on Wednesdays than on other days, mainly due to Times Ascent.
Another crucial category which is the most common among newspaper ads is Matrimonial especially in Hindustan Times. In all Indian newspapers Matrimonial ads are necessarily published on weekends so that the match seekers can devote ample time to the profile scanning process. Marriage being an extremely important decision in everyone’s life, proper scrutiny and evaluation of the matrimonial advertisers and prospective brides and grooms is highly essential. This is a fairly time consuming process and most people are free and with family on Sundays, therefore it becomes the ideal day for matrimonial ads.
Similarly, there are a number of specific focus days for different categories in different newspapers. It is quite evident that if the publications have certain focus days for certain important categories, there has to be a reason behind the same. Apart from making profits, newspapers intend to help and inform their readers about all kinds of opportunity in different industries as well. Distributing information about everything was the main aim of a newspaper. Newspaper Advertising only helps this entire cause and helps the publications run properly as well.
Therefore to make the right information reach out to the appropriate audience, you, as an advertiser must target the focus days for conveying your message. In order to assist you in selecting the appropriate focus day to avoid any issues while getting the ad released, we offer you with a list of the categories with their focus days in the Top 3 Indian Newspapers, namely Times of India, Hindustan Times and the Hindu.
Focus Days of Top 3 Indian Newspapers
1) Times of India
| Category | Focus Days | Deadline (if any) |
| Matrimonial | Sunday | Thursday |
| Marriage Bureau | Sunday | Thursday |
| Wedding Arrangements | Sunday | Thursday |
| Recruitment | Wednesday | Monday |
| Situation Wanted | Wednesday | Monday |
| Property | Saturday | Wednesday |
| To Rent | Saturday | Wednesday |
| Business | Friday | Tuesday |
| Announcements | All Days | Two Days Before |
| Public Notice & Tenders | All Days | Two Day Before |
| Services | All Days | Two Days Before |
| Retail | All Days | Two Days Before |
| Obituary | All Days | A Day Before |
| Remembrance | All Days | A Day Before |
| Education | Sunday | Thursday |
| Computers | Tuesday | Saturday |
| Entertainment or Commercial Personal | All Days | Two Days Before |
| Travel | Saturday | Wednesday |
| Vehicles | Thursday | Monday |
| Astrology | All Days | Two Days Before |
List of Pullouts of TOI and Their Focus Days
| Supplement | Category | Focus Day |
| Times Ascent | Recruitment | Wednesday |
| Education Times | Education | Sunday |
| Times Property | Property | Saturday |
| City Times | Retail, Business, Travel, Entertainment or Commercial Personal | Everyday |
| Business By Bids | Business & Public Notice & Tenders | Friday |
| Times ZIGWHEELS | Vehicles | Thursday |
2) Hindustan Times
| Category | Focus Days | Deadline (if any) |
| Matrimonial | Sunday | Thursday |
| Marriage Bureau | Sunday | Thursday |
| Wedding Arrangements | Sunday | Thursday |
| Recruitment | Tuesday | Saturday |
| Situation Wanted | Tuesday | Saturday |
| Property | Saturday | Wednesday |
| To Rent | Saturday | Wednesday |
| Business | Monday & Thursday | Friday & Monday |
| Announcements | All Days | Two Days Before |
| Public Notice & Tenders | All Days | Two Days Before |
| Services | All Days | Two Days Before |
| Retail | Thursday | Monday |
| Obituary | All Days | Two Days Before |
| Remembrance | All Days | Two Days Before |
| Education | Wednesday | Monday |
| Computers | Monday & Friday | Friday & Wednesday |
| Entertainment or Commercial Personal | All Days | Two Days Before |
| Travel | All Days | Two Days Before |
| Vehicles | Friday | Wednesday |
| Astrology | All Days | Two Days Before |
List of Pullouts of HT and Their Focus Days
| Supplement | Category | Focus Day |
| HT Shine | Recruitment | Tuesday |
| HT Education | Education | Wednesday |
| HT Estates | Property | Saturday |
| HT City | Retail, Business, Travel, Entertainment or Commercial Personal | Everyday |
| HT Cafe | Retail, Business, Travel, Entertainment or Commercial Personal Tenders | Everyday |
3) Hindu
| Category | Focus Days | Deadline (if any) |
| Matrimonial | Sunday | Thursday |
| Marriage Bureau | Sunday | Thursday |
| Wedding Arrangements | Sunday | Thursday |
| Recruitment | All Days | Two Days Before |
| Situation Wanted | All Days | Two Days Before |
| Property | Monday-Saturday | Two Days Before |
| To Rent | Monday-Saturday | Two Days Before |
| Business | All Days | Two Days Before |
| Announcements | Monday-Saturday | Two Days Before |
| Public Notice & Tenders | All Days | Two Days Before |
| Services | All Days | Two Days Before |
| Retail | All Days | Two Days Before |
| Obituary | All Days | Two Days Before |
| Remembrance | All Days | Two Days Before |
| Education | All Days | Two Days Before |
| Computers | All Days | Two Days Before |
| Entertainment or Commercial Personal | All Days | Two Days Before |
| Travel | All Days | Two Days Before |
| Vehicles | All Days | Two Days Before |
| Astrology | All Days | Two Days Before |
List of Pullouts of Hindu and Their Focus Days
| Supplement | Category | Focus Day |
| Opportunities | Recruitment | Wednesday |
| Education Plus | Education | Monday |
| Property Plus | Property | Saturday |
| Metro Plus | Retail, Business, Travel, Entertainment or Commercial Personal | Everyday |
| Friday Review | Retail, Business, Travel, Entertainment or Commercial Personal Tenders | Friday |
Based on these tables you can decide on the time of your booking and choose the dates for release from the calendar without any inconvenience or errors while placing the ad through book@releasemyad.com or questions@releasemyad.com. You can also call us on 09830629298 for direct communication with our Customer Care representatives, who can help you book your ads over the phone.