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May 25, 2020May 25, 2020

Newspaper Advertising: Types, Tips, and Examples

Advantage and effectiveness of newspaper advertisement is very high with reasonable expense. You get the best possible response by putting an ad in the newspaper.. Newspapers being easily available can reach the target reader widely where it is difficult to reach via other mediums of advertising. Customers are more habituated to newspapers for acquiring day-to-day news, thus it is easier to grab their attention to your advertisement that way. Here I am trying to discuss the types, tips and examples of newspaper advertising.

Types of newspaper advertising:

In newspapers, there are different ad formats namely Classified Text, Classified Display and Display. If you are looking to book any of the above kinds of advertisements, releaseMyAd is the easiest and hassle-free option. By releaseMyAd, one can book newspaper ads with just a few clicks online.

Classified Text is the standard running text format, calculated as per character, word or line depending on the newspaper. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sq.cm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ads can also be classified between different categories. They are-

Matrimonial(wanted Bride/ wanted Groom)
Recruitment( situation vacant, situation wanted, etc)
Business(proposals/offers, for sale, etc)
Property(for sale/ to rent, Accommodation wanted, Accommodation available etc)
Personal (Change of name, lost & found etc)
Education (Tuitions, admission open etc)
Public notice (Intended marriage notice, court notice, government announcements etc)
Travel (Tour packages, travel bookings etc)
Services (Tally or data service-related ads, beauty parlour etc)
Retail/ Shopping (Online book purchase, apparel shopping etc)
Obituary (Sad demise, Months mind etc)
Remembrance (One-year remembrance, 2nd-year remembrance etc)
Computers (Laptop or system parts ads)
Astrology (personal and professional problem solved by astrological gurus)
Entertainment or Commercial Personal (Events, entertainment-related ads which have a commercial background).

Tips for newspaper advertising:

The main motive of publishing an advertisement is drawing the attention of the reader and making them aware of the business information and lastly convincing them to avail or purchase the product or service. To get the best possible response one has to follow certain tips and tricks.

Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day.

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age, height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise, people won’t be able to contact you for business reasons.

Examples of newspaper advertising:

Here I am listing few examples of newspaper ads for better understanding-

Matrimonial

Well Settled Hindu Gupta family, based in the USA seeks a beautiful bride (21 to 28) for their son, 32, Never Married, Fair and Handsome, 5’8, M.S. Engineering, and working in a lucrative Aerospace job. Caste No Bar. +1562-676-7645: Vishalgup@msn.com. Dowry not required.

Business

VRUND CHEM looking for Area DISTRIBUTORS for High-Quality HAND SANITIZERS/ DISINFECTANT and TUNNEL SPRAY, All products are certified and govt approved. Send your agency details to sales@vrundchem.com or WhatsApp: 9913343388 office: 508 HIR ASHA ARCADE Kargil Petrol Pump Lane Sola.

To get assistance for everything above you just need to visit our website page where you will get the most effective media buying solutions. For any query feel free to call our helpline number/WhatsApp 9830629298 or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

May 4, 2020May 4, 2020

Are You Getting the Most Out of Your Newspaper Ads

Are You Getting the Most Out of Your Newspaper Ads?

Advertising is considered as a way of communication between the advertisers and their specific readers. This communication is of immense importance for both parties as it helps to fulfill requirements. But with the process of effective advertising, it is also important for the Advertisers to have a continuous analysis of the feedback that is incurred from the latest advertisements. Feedback is something that makes communication a two-way process. Thus, it helps the advertisers to understand exactly where the brand is standing in the market after the advertisement.

But if you have already Analyzed and observed that you are not getting the most out of your advertisement, then there must be something that is hampering the effectiveness of the newspaper advertisement.

In that case, there are few segments in the advertising process where you should pay more attention to make your ad effective enough for fetching a good amount of feedback.

Firstly, you should pay attention to the content. Creating Relevant content and publishing it will help your readers to get connected to the ad emotionally and thus they will be easily influenced to use your product or service. Also, in the case of Classified display or Classified text ads, the pieces of information written about your requirement or purpose of advertising should be clear enough for the readers to understand and act accordingly.
Secondly, Understand your target group first and then choose a newspaper. A newspaper is a medium that has one feature which is both advantageous and disadvantageous. Different newspapers reach a different specific group of readers. In case, you know your target group completely, your one correct selection of newspaper for publishing your ad can make the process most effective, whereas, If you are not knowing the target group, all your money can go in vain by selecting the wrong newspaper.
Thirdly, Pay attention to what you are spending. Your money matters a lot. If you think that for years or months your money that has been spent on advertising is not giving you anything back then you should immediately search for a better solution. There are lots of probable solutions that can fit your ad. But to know that you need to consult an expert.

Don’t worry, Experts are here for you.

releaseMyAd can help you with this situation, because :

Firstly, It saves your money.
Secondly, releaseMyAd with its years of experience analyses your ad requirements and then gives you breakthrough solutions.
Thirdly, it is a trustable agency that has an amazing past years record and also it is an INS accredited online portal for ad booking.
Lastly, it saves all your time.

Now is it sounding more effective? Yes, Because keeping everything aside, saving money and time reasonably is a huge factor for increasing the effectiveness of any job.
What are you waiting for? Here is an end to the ineffectiveness. First call at 9830629298 for getting amazing advertisement solutions from highly experienced releaseMyAd executives and then visit https://www.releasemyad.com/newspaper-advertisement to book your next advertisement for the newspaper that suits your requirement. Go ahead, your success is knocking at the door.

May 4, 2020May 4, 2020

Undeniable Proof That You Need Newspaper Advertisements!

Advertising is not a new concept that has emerged due to the marketing requirements of today’s competitive world. It is there in practice since 4000 B.C. Thus, it is an undeniable fact that newspapers always had it’s place in the advertisers’ world as a medium for their advertisements. But fast forward to the present day world, because of the emergence of other mediums and rising competition as the world’s getting transformed into a global market, advertising requirements have changed a lot. But still, can you cite at least one day in a whole year when a newspaper without any advertisement arrives at your house? No, because newspapers still did not lose it’s importance.

It is still undeniable that you need newspaper ads for developing your brand awareness in the market with a display ad or fulfilling your urgent requirement with a classified ad. Newspaper advertisements were always trusted by the advertisers as well as the readers as it is 100% authenticated. The reliability factors of newspapers help the advertisers to gain the trust of the readers easily and thus creates awareness in a very less period.

Nowadays, newspapers are often cost-effective sources of advertisements as the advent of online portals like releaseMyAd makes the process of advertising pocket friendly by providing the advertisers with amazing discount packages.

Newspapers are preferred by many advertisers for it’s assured reach. In a country like India, newspapers reach almost all the households even in the corners of the states because of it’s affordability. Thus it helps the advertisers to reach a greater mass. Also, the newspaper ad’s reach can be tracked properly with the help of the circulation figure of the chosen newspaper.

Newspapers help the advertisers to reach a specific target group of readers, that can be determined either geographically or demographically. Just the selection of the newspaper should be done wisely.

Proper utilization of newspaper ad spaces can help you pin your brand or your message in the minds of the readers, and to help you do that releaseMyAd is there. releaseMyAd gives you the privilege to enjoy booking the ad online, from the comfort of your home. releaseMyAd also provides you with the most cost-effective packages to book an advertisement for your requirements. releaseMyAd works all day to increase your ad effectivity. Visit https://www.releasemyad.com/newspaper-advertisement to book your advertisement and reach more readers and more effectively. Ultimately your effectiveness will make you remembered and trusted.