Austere Cinema Ads by VBHC wins over Mumbai & Delhi-NCR

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VBHC came into existence with a vision of building a million homes in ten years. They aim to construct homes which are delivered on time and on a low budget, yet meet high-quality construction standards. The company is known for applying the latest technology for converting their real-estate company into a smooth property manufacturing unit.

VBHC is a real-estate conglomerate with projects in Bangalore, Mumbai, Chennai and Delhi-NCR. Although extremely popular in Bangalore and Chennai as the perfect place to get quality homes at affordable prices and on time, the people of Delhi-NCR and Mumbai were not aware of VBHC.

Challenges

To gain a foothold in Mumbai and Delhi-NCR, the company was looking for alternate mediums of advertising which could be easy on their pockets. VBHC’s main clientele have always been young couples looking to start a new life and raise families. All their projects have been created on this pattern and thus have special features to aid raising children and taking care of elderlies. In Mumbai and Delhi-NCR, the company aimed to focus on these family members in the age-group of 25 to 45. Their target was to let people know about the amenities they provide. The real-estate giant expected to create a buzz for their great amenities at economical prices.

Objectivespvr-cinema-ads

When VBHC joined us as one of our esteemed clients, our team was quick to identify the core objectives of the group for advertising in Mumbai and Delhi-NCR.

  •         Create general awareness about VBHC.
  •         Project the brand as the perfect choice for budget-friendly quality      apartments.

The company was trying to focus on the upper-middle class couples who were looking to invest in not just ‘property’ but build homes.

Our Strategy

The releaseMyAd team decided to use Cinema ads for launching VBHC in Mumbai and Delhi-NCR. The decision was based on the fact that cinema audiences consist of our core target groups.

Cinema Ads have the following advantages apart from being economical, which compelled us to place our money on them for the VBHC campaign.

  • With cinema comes an escapist world. Once engrossed in the world of Cinema, the audience gets more receptive. In our case, this meant our TGs would absorb our ad message.
  • Also, this captive audience elicits a high brand recall. This was extremely necessary in the VBHC case as the brand was virtually unidentified in Mumbai and Delhi-NCR.
  • Multiplexes provide an ideal location as the young and affluent audiences come here for entertainment. And, since they are in a positive frame of mind the reception of the ads is better.

INOX-ADVERTISEMENTSOur team decided to roll out with the Mumbai campaign first. What we did was quite basic. Our designers made slides depicting the VBHC homes and how easy and safe it is to raise families in these budget home communities. The special provision for the elderlies and children were shown through these slides. We chose multiplexes like PVR Cinemas and INOX based on their footfalls of our target audiences.

The results since then have been phenomenal.

We phased the campaign for 3 weeks initially targeting the blockbuster movies across Mumbai. These budget ads paved the way for VBHC into the hearts and minds of the ‘Mumbaikars’. These ads specifically portrayed the perfect ‘dream home’ in the City of Dreams. The VBHC team reported increased enquiries at this stage.

The success of this 3-week campaign prompted VBHC to adopt the method in Delhi-NCR. The results were the same. In the meantime, we had begun the second phase of cinema advertising in Mumbai. This was for a longer duration. For 2 months at a stretch, we advertised VBHC in multiplexes like Big Cinemas, Cinepolis and Cinemax too, along with PVR and INOX. The idea was to acquaint most audiences from the target group to VBHC and its amenities-filled quality and secured living communities. Soon the Delhi-NCR campaign followed suit.

Impact and Results

As expected, the Cinema ad campaign showed favourable results in Delhi-NCR too. The major changes seen after the cinema ad campaigns in Mumbai and Delhi-NCR

  • The Sales Team at VBHC reported increased enquiries.
  • Lead conversions gained momentum by 17.2%.
  • Bookings with VBHC increased 20% in both the metros.

The trade tactic worked so well for VBHC that it adopted Cinema ads with releaseMyAd in all other locations – Chennai, Mumbai, Bangalore and Delhi-NCR.

VBHC’s next campaign in Bangalore included Cinema and Magazine ads with us. We bought ad spaces for VBHC homes in popular magazines like the weekly Taranga and the monthly Rooptara along with popular multiplexes of the city. And, again our team was bang on target.

For successful cinema advertising campaigns, you can contact us at 09830688443 or write to us at enquiry@releasemyad.com.

Promote your brand on-screen in Inox with the most innovative advertising solutions via releaseMyAd

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Inox is the India’s leading multiplex chain with extensive PAN India presence.This cinema brand caters to premium upper class and has successfully created an ideal platform for advertisers grab the attention of their captive audience.The network has nationwide presence  making it an exemplary platform where businesses can promote their brand in the most efficient way.

[box style=’info’]The major reasons as to why Inox cinema advertising grew popular through the years is as follows:

Captive Audience: The audience are fully engrossed in movies and triggering them with Ads ,submissively wins their attention.

Focussed Target Group: Every business has a well defined set of target audience and based on the genre of movies released the audience type differs.So an advertiser needs to match up his target audience to the stipulated movie so that he can have maximum returns on his investment.

The Big Impact:Businesses can easily leverage the power of big screen and movies for their brands.It provides the dynamic impact on your brands in a jiffy.

High Definition AV Quality : The fine quality of audio and visuals gives life to your brand and captures the minds of the audience submissively.

Zero Wastage : The ads that are featured on the screen only when audience are inside the theatre,providing assurance that your ad investment would not go to waste.

High Attention : The audience in the theatres have high attention span with lower risk of ad avoidance.

Multiple advertising options :You can have static ,audio static slides and TVC ad format on Inox screens.[/box]

Inox advertisement is a very popular promotional tool for advertisers to grow their business.Here are some interesting facts about Inox for advertisers:inox-facts

  • It is present in 52 cities with 372 screens & 98782 seats across India.
  • Mode of entertainment for over 44 million.
  • Present in elite and prime locations.
  • Attracts upper class audience.
  • Superb ambience & AV systems.
  • Provides customised  and novel advertising solutions.
  • Excellent support.

You can easily advertise in Inox on-screen via releaseMyAd.We can view rates of Inox advertising for any of these given locations and book your Ad instantly:

Hyderabad Kanpur Pune Bangalore Bharuch
Faridabad Kolkata Udaipur Mumbai-South Indore
Surat Chennai Durgapur Nasik Mumbai-Central Line
Bhopal Lucknow Burdwan Bhubaneswar Madurai
Mumbai-Harbour Line Belgaum Vizag Darjeeling Panjim
Jaipur Nagpur Baroda Raipur Siliguri

releaseMyAd is the leading cinema advertising agency of the country,helping brands to feature their brands on-screen via various ad formats like:

  1. Static Slides
  2. Audio Static Slides
  3. TVC.

You can  easily book your inox advertisement via releaseMyAd via the following given steps:

*Visit Inox Page on our website and select Location.
*Select Ad Duration,campaign duration,placement and type as per your requirement to view rates.
*Add required screens to your cart.
*Compose Ad.
*Select Date,Preview Ad details and make payment.

If you want to go big on the big screen,you can get in touch with us for your on-screen cinema Ads at cinema@releasemyad.com or 09830688443. Our experts will be glad to help you.

Advertise at your nearest Inox screen during movie intervals via releaseMyAd

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Inox Leisure is part of the Inox group of companies whose flagship company is Gujarat Fluorochemicals. Inox is India’s premier multiplex chain with a pan India presence. Inox is India’s premiere cinema operators currently operating 71 multiplexes with 275 screens across 37 cities. It offers several options for promoting brands inside its properties but its on-screen branding works the best. Inox Cinemas cater to 40 million customers nationally every year. The target audience is very diverse, given that very different types of movies are screened.

Inox is one of the leading theatres across the country and advertisements on this theatre would work wonders for your brand. Inox is one of the most famous theatre brand across the country and is very popular with all demographics of the society.Inox assists in bringing your business in spotlight with its marvelous on screen branding.

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Advertising options to be on the screen of Inox

  • It is a network of 71 multiplexes .
  • It has around 275 screens across 37 cities.
  • Atleast three Ads are played during intervals for seven days a week.

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 On-screen Inox advertisements can be done in two formats:

Ads-in-Inox[dropcap style=’round’]A[/dropcap]10 sec Slide(Mute):These are basically stagnant traditional frames shown on the cinema screen for a duration of 10 secs at the beginning or during interval  of the movie.It has low cost of production with large amount of receptive audience who imbibe your Ad turn to be potential customers.

[dropcap style=’round’]B[/dropcap]20 sec Slide(with Audio):These slides are projected with a background music or voice over or an instrumental for 20 sec in between the movie.It is relatively expensive with negligible chance of Ad avoidance as it creates a fantacizing impact on the big screen.

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ReleaseMyAd helps you advertise on the screens of:

*Inox ,Hyderabad

*Inox, Faridabad

*Inox ,Surat

*Inox ,Bhopal

*Inox, Mumbai-Harbour Line

*Inox ,Jaipur

*Inox ,Kanpur

*Inox, Kolkata

*Inox ,Vijayawada

*Inox ,Panjim

*Inox, Bangalore

*Inox ,Nagpur

*Inox ,Pune

*Inox ,Udaipur

*Inox ,Durgapur

*Inox ,Burdwan

*Inox ,Vizag

*Inox ,Baroda

*Inox ,Belgaum

*Inox ,Mumbai-South

*Inox ,Latur

*Inox ,Srigaganagar

*Inox ,Darjeeling

*Inox ,Raipur

*Inox ,Bharuch

*Inox ,Indore

*Inox ,Mumbai-Central Line

*Inox ,Vellore

*Inox, Zirakpur

*Inox ,Siliguri 

[/box]Inox being a very popular brand of the country remains in constant demand of advertisers.We help you to fit in Inox advertisement space and feature your Ad successfully to help you meet your objective.You are only required to book your Ads and then you remain hassle free from the entire process.We would book your Ad,develop your creatives and would feature your Ad on the chosen date.You can visit our View Rates Page and can proceed to book your Cinema On Screen Ads.

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ReleaseMyAd Cinema helps you to Advertise in Inox by following  the given steps-

1) Visit our Inox Advertisement Booking Page

2) Specify your city where you would like to advertise & select Inox Cinema

3) Specify your Advertisement Type – 10 Second Mute Slide / 20 Second  Slide with Audio

4) Select the specific Mall & your choice of Auditorium(s)

5) Upload Your Ad Creative Or Alternatively let us develop them for you

6) Specify your Campaign Duration, Preview Your Booking Details & Clear Payment

7) Receive Instant Confirmation for your Booked Space via Email + SMS Alerts

8) Your Ad goes live on your chosen Campaign Dates to start driving you business!

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You can also contact us for your cinema Ad on 09830688443 or you can even mail your requirements at jpaul@releasemyad.com. Our experts will get back to you at the earliest .

You can easily on the screen of Inox.