Aamar FM 106.2 is a FM radio channel in Kolkata, India. Aamar 106.2 FM is self-described as “The Radio Station Built for Kolkata by Kolkatans”.It is featured in bengali and hindi playing music of all times catering to all age demographics.Its target audience are listeners aged between 24 and 44 years,the middle and upper socio-economic group and appeals to sophisticated contemporary audience mass.The Aamar 106.2FM , features basically for all that the upwardly mobile Kolkatans.
This radio station has developed its programming based on extensive local research,with total assurance that Kolkatans are definitely hearing them.It delivers old hits and latest music , ranging from Bengali popular songs to the best of Hindi film music. The station reflects the wide variety and rich history of contemporary popular music produced in Calcutta relevant to the target audience.
Advertising in Aamar FM, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale in Kolkata. It is the simplest tool to grab audience’s attention and turn them as your potential customers.
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releaseMyAd.fm assists your business to advertise effortlessly in Kolkata in Aamar FM through their online platform in 3 simple steps ! [/box]
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Advertising Opportunities of Aamar FM 106.2:
[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.
*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming- (2:00pm to 5:00pm)
Evening Drive Time- (5:00pm to 9:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’circle’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Aamar FM offers the following innovations a brand can pursue :
|
Type |
Description |
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RJ mentions |
In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds. |
|
Capsules |
Capsules are FCT spots.These are normal advertising spots where you can place your Ad. |
|
Contests |
Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds |
|
Sponsorships |
These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space. |
|
Fabric |
Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication. |
|
Utilities |
Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad. |
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Specials |
Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client. |
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Events |
Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship. |
|
Sparklers |
Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break. |
|
Road Blocks |
Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc |
|
Outdoor Broadcast |
When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey. |
Note: FCT-Fixed Commercial Time [/box]
[box style=’new’] You can advertise in Aamar FM for any of the following locations:
Kolkata [/box]
Now, Advertising in Aamar FM gets easier through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.Our media plans are customised to suit your needs .
2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.Jingles helps you to enhance your brand recall value.
3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio ad.
How can you advertise in Aamar FM 106.2 FM?
1) Visit our website- releaseMyAd.fm to select your City, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Spot in Radio OR Getting your Radio Jingle Commercial Developed
For Booking Ad Space:
– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Aamar FM.
– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
Or
For Creative Development
– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
– Clear Payment
3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.
You can also visit our View Rates Page across stations and can instantly book your Ad Online.For any questions or queries , you can contact us on 09830688443. Alternatively you can also forward your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.
Go ahead and book your Aamar FM Ads at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.