Tag: advertising on hotstar

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Here’s Why A Hotstar Advertising Campaign Is What You Need!

Welcome to 21st century India. More and more people have mobile phones with access to high-speed internet. A great many are hooked onto movies or their favourite TV shows or watching sports on apps created specifically for the purpose.

Ads in Hotstar App

Hotstar is one such app. Ever since its launch in the year 2015, Hotstar has grown to become India’s largest and most popular platform for online content. It is available in 17 languages, including English, Hindi and several regional languages from across India and offers more than 50,000 hours of quality entertainment. Content on Hotstar spans a wide variety of genres, offering entertainment options for every taste and preference.

Over the years, Hotstar has become one of the most downloaded apps in India, having more than 300 active users across the length and breadth of the country and having registered over 235 million downloads till date. Over the course of an average month, more than 100 million viewers consume content on the platform. Hotstar’s extensive range of content makes it truly a platform for everyone.

Such an app would indeed be the perfect channel for you to advertise your brand, as the audience that Hotstar caters to is huge, loyal and highly engaged. A Hotstar advertising campaign would be extremely beneficial to you and your enterprise, helping you reach out to millions of users across India.

releaseMyAd is India’s largest online self-service platform for booking ads across a variety of offline and online media. releaseMyAd is now leading the way in mobile app advertising. Book your ads in Hotstar app through releaseMyAd and get your brand message across to your target audience. 

releaseMyAd has over ten years of experience in the ad booking industry and its expertise in the field is second to none. With a wide network of advertising partners located across the country, releaseMyAd always guarantees you the best rates for your Hotstar ad campaign.

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Here’s Why Hotstar Advertising Is What Your Brand Needs!

Internet content is big business in today’s world, given the sheer number of people using smartphones and tablets – a figure which is slated to only grow in the coming future. With more and more people being glued to their devices and consuming content every day, this is a highly lucrative medium for advertisers.

In 2020, Hotstar teamed up with Disney+ to leverage each other’s strengths in order to deliver a truly high class video streaming platform. The service is now branded as Disney+ Hotstar.

Offering more than 50,000 hours of quality content in English, Hindi as well as in several regional languages, Hotstar has become the favourite of millions across the country. Advertising in Hotstar helps you reach out to a wide and highly engaged audience that consumes premium content across a variety of genres and languages. Hotstar boasts of over 8 million video views on an average day and 90% of users who consume content related to sports on the platform watch games live on it as well. Hotstar has been the official streaming partner for the VIVO IPL 2018 and it reached over 180 million people.

Ads in Hotstar app

Hotstar (now known as Disney+ Hotstar) is one of India’s most popular mobile entertainment platforms that provides streaming media and video-on-demand services spanning a variety of content categories, including movies, sports, TV series as well as exclusive original programming. Hotstar is available on Web, Android, iOS, FireTV and Apple TV. It is India’s largest mobile streaming platform, available across the length and breadth of India in 17 languages. Hotstar is estimated to have at least 300 million active users. 

With over 235 million installations of the Hotstar app till date, the brand has truly made a mark in the content streaming space. Advertising in Hotstar app through releaseMyAd helps you harness its immense audience base and get your brand message across to them.

releaseMyAd is India’s largest self-service ad booking platform which is now leading the way in mobile app advertising. You can reach your target audience through the use of video ads and transform viewers into potential customers!

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How to get your Brand Noticed on Hotstar

With changing times, the Advertising Industry has also evolved. Mobile App Advertising is what many advertisers are switching to and the video streaming platforms are offering a coveted place to advertise. With the hordes of traffic the apps drive in and better performance compared to website pop-ups, it’s an obvious better choice. But it doesn’t stop here. You can project your ads to the interested segment of the audience and this sub-audience is more likely to become your potential customers. This facility of getting information on the users and targeted advertising is not available in broadcasting, which makes Mobile App Advertising even more attractive.

Ads on Hotstar

Hotstar is an online video streaming platform which continues to dominate the Indian video-on-demand market. With over 235 Million app installations, Hotstar has seen 7 times the growth over 3 years bringing its MAUs to 110 Million. It’s leading with a monthly watch time of 12.7 Billion minutes, the closest competitor at 5.7 Billion minutes. With IPL 2018, its reach extended to 202 Million people and a world record was set with 10.3 Million simultaneous online viewers. Hotstar entertainment is as big as TV and has managed to establish a PAN India presence. It is emerging as a primary screen with the prime time matching that of the TV with almost 40% of the viewers following new episodes on Hotstar every day. The minimum on-screen rate and fully audible rate set by MOAT have been crossed by them, promising best in class viewability to keep users satisfied. Its viewers consume content across genres and languages with drama and romance taking up two-thirds of the share and Hindi being the most common language streamed among 9 languages. With targeting options based on geography, demographic, genre, data usage and interest of users, advertisers are able to reach out to their ideal segment as their audience. Advertisers can also fulfil their specific objective of brand awareness, sustenance or user engagement through different options Hotstar offers.

releaseMyAd is the first advertising platform offering Video App Advertising in India’s most popular apps. It is also the largest platform for Advertising in India. With the ads being offered at lowest price, you can start your Video App ad campaign at as low as INR 10,000. Multiple plans are available that make a campaign tailor made for your budget and objective. The mass media ad solutions offered extend to popular Indian music and news apps as well. With releaseMyAd, it’s easy to book your ad in just 2 steps:

  1. Visit the site https://m.releasemyad.com/app/hotstar to look at Hotstar advertising plans
  2. Fix the budget, timings and date for your campaign and share your ad creative

And your Hotstar Ad campaign will be live in the next 24 hours as someone from our team connects with you!