Category: Zee Bangla

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Establish Strong Brand Recognition by Advertising in Zee Bangla

When it comes to promoting a brand or its product, business always looks out for the best platforms.  This specifically means a medium that provides extensive reach and maximum impact on the target market. And this is where television advertising plays a major role.  After setting the goal you want to achieve, you can next decide for whom this product is meant for? This will help you to filter your audience and then by selecting the appropriate ad spots on television, you can reach out to the right audiences instantly.

Zee Bangla is one of the most popular television channels almost in every household in Bengal. The channel airs a range of programs particularly for the middle-aged housewives and elderly people. It also offers different shows to catch the attention of children, teenagers, and young professionals. Besides broadcasting daily soaps, the channel focuses on reality shows, talent hunt programs, health and lifestyle shows and so on.  So by advertising in Zee Bangla, you can reach out to different demographics and at the same time, you can also explore which target group is crucial to the success of your brand.Zee Bangla Advertisement

You will find many reputed brands like Cadbury, Samsung, ITC, Lakme, Fair & Lovely, Ford and many such brands advertising in Zee Bangla to get hold of the entire market and they also received visible success from their ad campaign.  Thus, you can also advertise in Zee Bangla to fulfill your advertising goals. The advertising rates of Zee Bangla are quite affordable for small-scale businesses and advertisers who are looking to advertise in the domestic market without spending a huge amount.

For advertising in Zee Bangla, you can book ads through our portal and also you can ask for help from our media experts to plan your ad campaign. It is important that you make your creative attractive in order to grab the attention of your target customers.

In 2008 releaseMyAd was founded with the idea of booking ads online in various ad platforms which includes newspaper, radio, television, theatre, and internet. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfill their advertising goals.  Our portal is designed in such a way so that anyone can book their ads without our help. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier.  We are authorized by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: The ad booking process through our portal is very simple; it will take only a few minutes to book your ad on the Television channel. So follow these 3 steps below for booking ads in Zee Bangla:

  • Choose Zee Bangla channel on our portal and select your preferred spots, campaign date, and ad length
  • Then you need to select the booking essentials which include format and developing ad creative
  •  After selecting all these you can start the media negotiation process by sending your name, contact information, and company name. After receiving the quotation, you can proceed to our website to make the payment online. Once we receive the payment we will make your ad campaign Live!

For any assistance regarding the ad, booking feels free to call us at 09830629298 or write us at enquiry@releasemyad.com. Our executives will get back to you within 24 hours.

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Advertise in Zee Bangla to stimulate the Bengal audiences

Bengal has a vibrant culture. People in the Eastern and Western parts of Bengal are bound by their common language, traditions and interdependent economy. The ethos of the common Bengali man revolves around Football, ‘Ilish Mach’, ‘Adda’ and entertainment of Zee Bangla. Ads on TV‘Jibon Manei Zee Bangla’ has been adopted by the Zee Bangla TV channel as its tagline which stresses the importance of this Bengali general entertainment channel (GEC) in the lives of Bengalis across the Globe. The tagline literally translates to ‘Life Means Zee Bangla’. With a series of popular shows that transcends borders, this Bengali GEC has become the part and parcel of the run-of-the-mill Bengali life.

Advertisers aiming to make a mark in Bengal can use the wide reach of Zee Bangla for their advantage. Brands prefer to advertise with Zee Bangla to stimulate the Bengal audiences effortlessly. Here is why:

There is something for everyone

Being a GEC, Zee Bangla has something for everyone. On one hand they have brought to life ‘Batul, the Great’ one of the most famous comic character in Bengal for the kids segment and, on the other hand, its mythological show Eso Ma Lokhi is all about the tales of Goddess Lakshmi, the most worshipped deity in Bengal. There is also no dearth of family dramas on Zee Bangla. Kojagori, Amar Durga and Dweep Jele Jai are all stories of Bengal with strongly sketched characters which echo the spirit of Bengal.

The channel caters to the entertainment needs of all age groups. There are programs for kids, game shows and mythological characters coming to live on the small screens with Zee Bangla making it the perfect medium for advertising to the Bengali audience.

Zee Bangla AdvertisementDada’s Dadagiri

Dadagiri is not just a quiz show. It is a celebration of Bengal. Hosted by Bengal’s cricket legend, Sourav Ganguly, this quiz contest hooks almost every Bengali home to Zee Bangla. Participants from all districts of Bengal and the expatriate community find resonance here. Now in its 6th season, Dadagiri is a favourite for all age groups as it brings the Prince of Kolkata to his people. Dadagiri remains one of the most prestigious platforms to showcase your brands to Bengalis.

 

Celebrity and Reality  on TV

Like all other GECs, Zee Bangla has a host of reality shows like Sa Re Ga Ma where participants enthral viewers with their melodious voices and Mirakkel, the Mecca of Bengal’s stand-up comedians. Also, there is Rannaghar, the cookery show that brings delicacies from around the globe to the Bengali Kitchen. Celebrities and movie promotions are a regular part of these shows making each immensely popular with the viewers.

Events that make you want more

Zee Bangla brings some of the largest events for their audiences. Award functions commemorating Zee Bangla artists like Sonar Sansar Awards are produced by the channel itself. The event is made extremely popular due to audience voting. The channel also showcases events on singular Bengali occasions like Mahisasur Mardini and Zee Bangla Mahapujo before Durga Puja. These events engage viewers and create multiple points of contact between the audience and the channel. The events also serve to make the festive season more glamorous and deliver enormous enjoyment for the viewers.

With such appealing content for all ages in Bengal, the channel has become synonymous with entertainment for the Bengali Diaspora. To advertise in Zee Bangla contact us on 09830688443or write to us at enquiry@releasemyad.com .