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Why Zee Marathi is the No.1 choice for advertisers and audiences,...

Launched in 1999 as Alpha Marathi, Zee’s Marathi TV channel was the first of its kind. With daily soaps that echoed with the spirit...

What makes Movies Now the No.1 English Movie Channel?

When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a...

The Ultimate Guide to Smart Ad Bookings in Udaya Comedy

Are you an advertiser looking to make an impact on the Kannada viewers? If yes, then Udaya Comedy is your best bet for reaching...

Television Advertising-Pros and Cons

With the ingress of digital era and various forms of media outlets, one might think that advertisement through television has taken a back seat....

5 Things to Know Before Booking Ads on Colors TV

‘Colors’ is among the top 3 GECs of India. Shows like Balika Vadhu, Sasural Simar Ka and Swaragini enjoy high TRPs to keep this...

The Journey of Mangalam Cement Ltd. from a ‘Sick’ to ‘Sturdy’...

  Mangalam Cement Ltd. is a part of the massive and renowned B.K Birla Group of Companies since 27th October; 1976 and is managed by...

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Here’s how Nykaa leverages offline media to engage its customer base

Nykaa is a premier online platform for beauty and wellness products. Sourced directly from the brands, Nykaa manages to bring it under a single...