Tag Archives: radio advertisement

Radio-a reminder medium

Radio taken to “old” media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results. “Radio is like vodka, you can mix it with a...

The Radio-Television Bond

Synchronisation of radio with other media leads to optimum reach and result. Radio mostly is being used as a support panel to the primary advertising campaign. To get audience attention and to generate sale of the ad –primary thum...