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Swiggy uses newspaper and radio ads to spread its essence

Swiggy’s Profile Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai,...

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Here’s how Nykaa leverages offline media to engage its customer base

Nykaa is a premier online platform for beauty and wellness products. Sourced directly from the brands, Nykaa manages to bring it under a single...