releaseMyAd Blog

On July 1st 1941, the very first television advertisement appeared. It was a ten seconds ad for Bulova watches that was aired during a baseball game in a local New York cable channel. As the ad played, the voiceover announced “America runs on Bulova time”.  The huge success of this ensued many other companies to jump on board and...

TASKBOB, the Startup TASKBOB is a hyper-local home service provider functioning out of Mumbai. Their name is an inspiration and ode to the 90s cartoon character “Bob, The Builder” who helped others by fixing their home requirements. Whether you need a cleaning maid or a chauffeur, a plumber or an electrician, TASKBOB is sure to send one trusted help at...

Life OK replaced STAR India’s Star One in December 2011. The new channel was to take the place of a channel which was exclusively targeted at the urban youth. STAR India wanted Life OK to appeal to the young population of the nation regardless of the geography. Life OK was a launched to be a general entertainment channel that...

SAB TV is among the top Hindi entertainment channels. It is India’s first comedy channel that makes programs for family viewing. Owned by the Sony Group, SAB TV has an interesting tagline, ‘Asli Mazaa SAB Ke Saath Aata Hai’ which denotes the channel’s determination to spin out programs for family entertainment. Shows like "Taarak Mehta Ka Ooltah Chashmah", "Chidiya...

The Bare Beginnings: Some of the first soft drinks were manufactured and distributed in the 18th century. These drinks were usually non-carbonated and manufactured using lime juice, water, and honey. It was roughly around the year 1757 that the first carbonated drinks were served. Such drinks could be procured from a chemist’s outlet by paying at the counter for a...

Swiggy’s Profile Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, and Chennai, in addition to Bengaluru. What sets Swiggy apart from other food delivery startups is that they employ their own personnel when it comes to delivery. This eases pressure on the...

With the ingress of digital era and various forms of media outlets, one might think that advertisement through television has taken a back seat. But according to research conducted by market analytics company, Market Share which meta analysed thousands of marketing optimizations used by major advertisers from 2009-2014, the performance of TV ads has remained steadily effective over the...

Zee TV is the pioneer of Hindi GECs in India. It is among the top 3 Hindi GECs in India and has more than 670M viewers across the country. High TRP serials like Kumkum Bhagya and Ek Tha Raja Ek Thi Rani, and reality shows like Dance India Dance, SaReGaMaPa and India’s Best Dramebaaz grace the channel. With more...

‘Colors’ is among the top 3 GECs of India. Shows like Balika Vadhu, Sasural Simar Ka and Swaragini enjoy high TRPs to keep this Viacom18 flagship brand burning bright. ‘Colors’ has multi-genre offerings for audiences of all age groups. The channel has kept true to its words and keeps on adding programs which dare to highlight social evils and...

Television has become the single most important source of entertainment in India. Family dramas, comedy programs and reality shows on TV often become the topic of dinnertime conversations. Although it is amusing to see the importance of TV shows, we cannot deny that these characters on air, remain etched into our daily lives. Audiences love and hate, and feel a...