Company Profile
Travelling and collecting souvenirs can be an engaging hobby but the marketing professional husband-wife duo of Vivek Prabhakar and Subhra Chadda wanted to convert their passion of collecting handicrafts from different parts of the world, into their career. They realised that in India there were very few souvenirs on offer which epitomised the true essence of our vibrant...
Case Studies
B2B ecommerce marketplace extends its consumer base through effective newspaper advertising
Ananya Ghosh - 0
Company Profile
With the catchy tagline, our E-Commerce set up its online marketplace in April 2015. A view to innovatively elucidate holistic solutions to consumers looking out for cost effective alternatives to design their dream abode made the organisation take to task the procedure of procuring construction materials, products, and services. Refurbishing and redesigning your home, just got more simplified and...
Doormint's Profile
Doormint began its journey in 2015 as a hyper-local home service provider. The start-up provides services like carpenters, electricians, dry cleaners, plumber etc. The organisation cares for your time and promises to provide punctual services. Doormint essays the most important problems for consumers - delays, poor quality of service and lack of price transparency.
Doormint intends to structure this...
There was a time when TV time meant only the couple of hours around the TV wherein the whole family and often neighbours would join in for their daily dose of entertainment. This was the time of Doordarshan when TV viewing was limited to a few hours and the sole TV service provider ensured to provide something for everyone....
On July 1st 1941, the very first television advertisement appeared. It was a ten seconds ad for Bulova watches that was aired during a baseball game in a local New York cable channel. As the ad played, the voiceover announced “America runs on Bulova time”. The huge success of this ensued many other companies to jump on board and...
TASKBOB, the Startup
TASKBOB is a hyper-local home service provider functioning out of Mumbai. Their name is an inspiration and ode to the 90s cartoon character “Bob, The Builder” who helped others by fixing their home requirements. Whether you need a cleaning maid or a chauffeur, a plumber or an electrician, TASKBOB is sure to send one trusted help at...
Life OK replaced STAR India’s Star One in December 2011. The new channel was to take the place of a channel which was exclusively targeted at the urban youth. STAR India wanted Life OK to appeal to the young population of the nation regardless of the geography. Life OK was a launched to be a general entertainment channel that...
SAB TV is among the top Hindi entertainment channels. It is India’s first comedy channel that makes programs for family viewing. Owned by the Sony Group, SAB TV has an interesting tagline, ‘Asli Mazaa SAB Ke Saath Aata Hai’ which denotes the channel’s determination to spin out programs for family entertainment. Shows like "Taarak Mehta Ka Ooltah Chashmah", "Chidiya...
The Bare Beginnings:
Some of the first soft drinks were manufactured and distributed in the 18th century. These drinks were usually non-carbonated and manufactured using lime juice, water, and honey. It was roughly around the year 1757 that the first carbonated drinks were served. Such drinks could be procured from a chemist’s outlet by paying at the counter for a...
Swiggy’s Profile
Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, and Chennai, in addition to Bengaluru. What sets Swiggy apart from other food delivery startups is that they employ their own personnel when it comes to delivery. This eases pressure on the...
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Unlocking Opportunities: The Power of Lokmat Newspaper Classified Ads in Connecting...
Lokmat is a leading Marathi language daily newspaper that was founded by Jawaharlal Darda in the year 1971. Over the years since its launch,...