When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon with the numero uno spot in the BARC Ratings. Today, it is a premium movie channel with more than 500 brands on board driving...
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied glitzy specimen that we all are too familiar with.
With the plethora of Bollywood music channels out there it is easy to get lost in...
So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in place but you still can’t shake off that feeling of whether you will optimise your ROI or not.
If the above feeling sounds familiar, then...
A mix of music and fun, Channel V is one of those channels that takes its target group very seriously. Launched in 1994, Channel V is the brand name for multiple international music television networks owned by STAR TV and Fox International Network after MTV Asia parted ways with Star Network.
By carving out a niche for itself in youth...
The brand Bindass has become synonymous with empowering and inspiring the youth. And, Bindass Play was launched in October 2014 to extend the ‘Bindass’ brand. Disney India replaced UTV Stars with Bindass Play, a Music channel for the Indian youth. As the channel began distribution across its predecessor’s distribution channels, it began with a huge reach of 60 million...
Music channels in India were known to be a prerogative of Young India before Sony Mix came along.
The musical offering of Sony Mix changed all that. From teenagers to homemakers, from young corporates to blue collar workers to retired individuals, the musical content of Sony Mix appealed to all. Its name ‘MIX’ aptly rendered the blend of musical content...
Getting to watch MTV has become synonymous with a right of passing for the Indian youth.
Almost two decades back when MTV India launched in 1996, the channel offered ‘quite westernized content’ which Indian parents were not comfortable with. Soon the first exclusive music channel of India revamped its content and introduced content which was more suitable for Indians. But...
B4U Music was born in the year 1999 is the world’s leading television network.This lively channel is popular not only amongst youngsters but also amongst golden agers because of its quality programming.Thus, it is adorned with many prestigious music awards globally.
So if you are the small business owner and looking for ad options at the most reasonable cost then...
‘Vasudhaiva Kutumbakam – The World is My Family’ is the tagline of Zee News portraying the image of this top Hindi News channel as a news channel with a global stance but attached to its Indian roots. Since its inception in 1999, Zee News has been expanding to reach Indians.
In the past 16 years, the channel has been on...
Advertisements on TV are as old as the television itself. Initially, advertisements were shown before a TV program began and in between the weekly movies. But as the merit of advertising increased and competition in the market grew, advertisers started looking for newer ways to promote themselves. Steadily ads crept in between programs to increase brand recall and visibility....
Block title
Anandabazar Patrika Classifieds: Bridging Hearts across Bengal
Anandabazar Patrika, a name synonymous with journalistic excellence and unwavering integrity, stands as a beacon of truth in the dynamic landscape of Indian media....
