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ABP Ananda was born in 2015 after the end of "the happy union" between STAR India and Ananda Bazar Patrika. Previously, the channel was Star Ananda. ABP’s expedition into television journalism was reinforced by this change. The media house of Bengal that has stood the test o f time and credibility over the years reaches over 8 million Bengalis...
Launched in 1999 as Alpha Marathi, Zee’s Marathi TV channel was the first of its kind. With daily soaps that echoed with the spirit of Maharashtra, this channel was an instant hit with the ‘Marathi Manus’. Game shows, chat shows, cookery shows and travelogues excited the average Marathi family from Konkan to Nagpur and Pune to Nashik. In 2004, however,...
Promoting your brand through advertisements on Amrita TV is a novel idea. It is the only 24 hour Malayalam GEC that imparts news. The channel launched in 2005, is a free-to-air TV channel with exceptionally researched programs that captivate audiences worldwide. Amrita TV promotes the authentic culture of Kerala through its various fiction and nonfiction shows. Its news programs...
Star Plus is the No. 1 Hindi GEC of India. As per the TAM data, Star Plus easily maintains more than a 60% lead over the number two and three TV channels. But this No.1 spot is as capricious as ever. Simply grabbing eyeballs does not satisfy advertisers now and they look forward to engaging audiences. In terms of...
India Today is the pioneer of investigative journalism in India. Launched in 1975, amidst the political unrest of the Emergency period in India, this magazine was the voice of the inflicted Indians. Within two years of its launch, India Today gained the status of the ‘Thought-leader publication’. What had begun as a just a news magazine was now the...
Before Elle Magazine came to India, there was no other magazine completely dedicated to fashion and lifestyle. Thus, it was easy for Elle to create a niche for itself in the fashion and lifestyle magazine genre. This French origin magazine was launched in 1996 and filled the gap for a complete fashion and lifestyle magazine for the upmarket metro...
“It's Not TV, It's HBO,” was the tagline of HBO, a premier English TV channel in India. The tagline was enough to create a brand for HBO as a niche medium for English entertainment. The claim that the channel is not like any other movie channel but a genre in itself creates a niche image for HBO. Since its launch...
When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon with the numero uno spot in the BARC Ratings. Today, it is a premium movie channel with more than 500 brands on board driving...
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied glitzy specimen that we all are too familiar with. With the plethora of Bollywood music channels out there it is easy to get lost in...
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So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in place but you still can’t shake off that feeling of whether you will optimise your ROI or not. If the above feeling sounds familiar, then...

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Unlocking Opportunities: The Power of Lokmat Newspaper Classified Ads in Connecting...

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Lokmat is a leading Marathi language daily newspaper that was founded by Jawaharlal Darda in the year 1971. Over the years since its launch,...