Mobile app advertising, although still new, is faring better than the other media of advertising. This strong foothold has been made with mainly two reasons. The first being high smartphone penetration in India along with the best of apps to be offered drives hordes of users on the apps. Second being the better click-through rate app advertisements have as...
Are You Getting the Most Out of Your Newspaper Ads?
Advertising is considered as a way of communication between the advertisers and their specific readers. This communication is of immense importance for both parties as it helps to fulfill requirements. But with the process of effective advertising, it is also important for the Advertisers to have a continuous analysis of...
Advertising is not a new concept that has emerged due to the marketing requirements of today's competitive world. It is there in practice since 4000 B.C. Thus, it is an undeniable fact that newspapers always had it's place in the advertisers' world as a medium for their advertisements. But fast forward to the present day world, because of the...
If you have been a regular advertiser or someone who has never considered newspaper advertising there are some facts about Newspaper Advertising that you might not know and knowing them would definitely make you consider Newspaper Advertising as your major form of advertising.
Newspaper advertising is the oldest form of advertising and hence it has an authenticity attached to it....
Commonly known as Dina Thanthi in Tamil and Daily Thanthi in English, it is the largest daily printed Tamil newspaper and ninth-largest in India. With a circulation of more than 17 lakhs, Daily Thanthi has its editions for 16 cities in India namely Bangalore, Chennai, Mumbai, Pondicherry, Coimbatore, Cuddalore, Dindigul, Erode, Madurai, Nagercoil, Salem, Thanjavur, Tiruchirappalli, Tirunelveli, Tirupur and...
Video App Advertising is a hype nowadays and with good reason. Advertisers not only get a huge amount of traffic on their ads for increased visibility but also the ads perform better with click-through rate being the metric. If this wasn't enough incentive to advertise on mobile apps, the targeting solutions these apps provide help advertisers save on extra...
With changing times, the Advertising Industry has also evolved. Mobile App Advertising is what many advertisers are switching to and the video streaming platforms are offering a coveted place to advertise. With the hordes of traffic the apps drive in and better performance compared to website pop-ups, it’s an obvious better choice. But it doesn’t stop here. You can...
Video App Advertising is quickly becoming a favourite for advertisers in India. It’s still a relatively new concept but they are warming up to it at a quick pace. Driving a huge amount of traffic to their ads is one objective of advertisers, the other being getting a high click-through rate. Both these objectives are fulfilled optimally through Mobile...
The Audio App Advertising, although relatively new for advertisers relying on traditional media, has charted phenomenal success in the past couple of years. With the smartphone penetration in India crossing 70%, it is no wonder that the myriad of apps available attracts larger crowds to the platform. Social media now is not only constrained to Facebook and Twitter but...
Music streaming has become a part of our daily routine, hardly a day passes when we don’t tune in to our favourite tracks. And advertisers are moving with times to get maximum visibility. As the demographic moved from websites to applications, so did they. With music streaming apps attracting hordes of users, the mobile app advertising industry is experiencing...
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Unlocking Opportunities: The Power of Lokmat Newspaper Classified Ads in Connecting...
Lokmat is a leading Marathi language daily newspaper that was founded by Jawaharlal Darda in the year 1971. Over the years since its launch,...
