Author Archives: Jacqueline Paul

Radio advertising works for retailers.

Retail advertisers contribute to 40% of the share of the total radio ads. Radio has seen to be very successful in the retail market.The regional retail advertisers accounts 60-80% of the regional ads share. It has been seen that i...

The Radio-Television Bond

Synchronisation of radio with other media leads to optimum reach and result. Radio mostly is being used as a support panel to the primary advertising campaign. To get audience attention and to generate sale of the ad –primary thum...

Say it right on Radio

In the competitive marketing edge, radio is looked down as the odd step-cousin. We know about radio but have no idea what to do with it, to get results. We engage most of our time listening to radio but when it comes to placing ad...