In the present era of consumerism, creating and launching a product is no more viable. Given the high competition between brands, without proper advertising and marketing, a brand can no longer win the race. The roadblock faced by the major brands today is that the audience has learned to ignore traditional forms of advertising. This has led to the emergence of Anywhere Media, which thrives upon advertising unique ads in unusual places. Let us look upon the major reasons why Anywhere Media will work wonders for your brand-
- Breaks the monotony of Traditional Media
Traditional media has become highly cluttered and ads have to fight to catch the attention of prospective consumers. Advertising in a newspaper and magazine has reached a saturation point where the audience is no more attentive given the sheer no. of ads it comes in contact with. This has led individual advertisements to lose their sheen.
The USP of Anywhere media is that it brings the freedom to advertise in any space and any manner which is generally unexpected to the audience. The ads can be personalized and maintain their individuality.
- It is an unrestricted medium
Anywhere media throws open a wide playing field as in the advertisers have an array of options to choose from and the space is relatively large. Unlike other mediums which have restricted space, Anywhere Media provides access to unlimited space to advertise your brand.
Brands further have the luxury to choose newer mediums to advertise depending upon the audience they wish to target. From tissue papers to malls, the scope of advertising here is immense.
- Provides flexibility on budget
Anywhere media advertisements along with being highly creative and unconventional also come at pocket-friendly rates. Where a Jacket ad in a major newspaper may set you back by a few lacs, Anywhere media comes at nearly one-third of that price but promising the same impact if not more. Brands with a limited budget can also look at advertising in Anywhere Media and get the desired response, something that is impossible with other mediums. Hence the return-on-investment is generally higher with this medium.
- Ads can be innovative and creative
Anywhere media advertisements can be highly creative and innovative with their ad messages. Brands have the chance to play up with various forms and present the content in a way that is more attention grabbing. The autonomy that this medium provides to showcase creativity while displaying your brand message surpasses those provided by other medium.
- Can be designed according to the audience
In Anywhere Media, it is plausible to segregate your brand message depending upon the audience you wish to target. For eg, if one wishes to target the college going students, then advertising in shopping malls, cinema, restaurants will be more relevant than traditional newspaper advertising. Depending upon the consumer behaviour and preferences, one can display the message to only the relevant audience.
Combined with versatility and flexibility, these ads are highly impactful and provide the perfect mileage for your brand. The key to a successful Anywhere Media campaign is to choose the best media available combined with effective message. Stumbling upon an ad message piques the curiosity whereas seeing it in expected places is generally off-putting. If used in the correct way, Anywhere Media has the potential to attract valuable attention to your brand.
The key to a successful Anywhere Media campaign is to choose the best media available combined with effective message. Stumbling upon an ad message piques the curiosity whereas seeing it in expected places is generally off-putting. If used in the correct way, Anywhere Media has the potential to attract valuable attention to your brand.