With an aim to emulate the Paparazzi culture of Hollywood, Zoom TV set out to dominate the Indian film industry. With a zealous attitude, and a focused team the channel launched itself to give an explicit view of the glamorous lives of celebrities and their whereabouts while giving a 360 view of the world of Bollywood.
Today, Zoom TV has grown in creativity, popularity and has been able to amass a huge set of loyal followers. From A- list celebrities to newcomers, the channel has covered everyone leaving nothing, to dish out to its entertainment thirsty viewers. Probably, the only 24-hour paparazzi channel in India, Zoom has made sure that it’s here to stay!
For 2016, Zoom’s content line up added more zing to its genre of programming by hosting more candid interviews in never before seen formats. For example its new show “Yaar Mera Superstar” which has been added this year is trending as the #TheUltimateBollywoodHangout. In a very casual atmosphere celebrities are seen gossiping here with the show host Garima Kumar. This friendly and comfortable approach to celebrity interviewing has quickly become a big favourite with the viewers.
Similarly, Zoom launched its second season of “Thank God Its Fryday”, a lifestyle show that focuses on healthy living and celebrity diets.
Zoom in addition to its content line-up freshened up their brand image as well. By going authentically Bollywood, the channel took to a 360degree marketing campaign to highlight its new message. As part of its marketing initiative, Zoom wrapped up an entirely air-conditioned train – both, exterior and interior – on the Mumbai Metro line with the channel’s logo, ad creative and colours. Apart from this, they also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, as well as activating print campaign across 37 cities.
Additionally, the digital media was set ablaze with Zoom’s re-launching campaign. Starting from countdowns, live tweets and a live telecast of the launch event via periscope, their social media initiative went all out to get the maximum attention for its launch campaign. Their hashtag #TurnOnZoom received over 250 million impressions with over 40,000 tweets and 6 million social media interactions. In order to interact with the internet savvy generation, the channel left no stone unturned.
Zoom goes all out with its marketing campaigns to integrate all aspects of its deliverables. A channel with a lineup of celebrity-centric programmes along with its unique marketing approaches; it has come to be the favourite of the advertisers. In one wants to attach the image of a high-flying lifestyle or just simply maximise the visibility of its product, then Zoom TV is the channel for them.
