st.claret-college-radio-ads

Record number of NE students join St. Claret’s in Bangalore after radio ads

Institute Profile

St. Claret’s College, Bangalore is a decade-old institution pursuing excellence in education.  Undergraduate courses in commerce, humanities, business, languages, management and several diploma courses are offered by the institute. The courses are offered under the Bangalore University and other norms like attendance and examinations are as per the varsity guidelines. The college is popular among students of north-east India. Students from Nagaland, Manipur, Arunachal Pradesh, Assam, Mizoram, Meghalaya and Tripura make a bee-line for admissions in St. Claret.

Need to Advertise

Advertising in the states of Mizoram, Manipur and Nagaland became a necessity for St. Claret’s College when they observed a fall in the number of students from these three states. St. Claret’s College has always been the favourite destination of students from the north-east. The institute decided to sponsor an ad campaign for the coming academic year.

Objective

St. Claret’s College, Bangalore intended to increase recognition among potential students of Manipur, Mizoram and Nagaland. The institution wanted to guide the students through a smooth admission process. They also wanted their hostel, canteen and other facilities to be highlighted with this ad campaign. And lastly, they expected their site visits to grow and increase admissions into their courses.

Advertising Strategy

Since our targets were students in Mizoram, Manipur and Nagaland in the 18-25 age groups we decided to use radio ads. Radio is an extremely popular medium of entertainment for youngsters in the north-east India. Most students from these three states who migrate for education are concentrated in the capital cities of Aizwal, Imphal and Kohima. So we decided to advertise in these cities.

Our aim was to let the students know about St. Claret’s College and its quality education, student to staff ratio and safety measures for the students. The ad was also to highlight the safety of students and the numerous degree and diploma courses the college offered.

We created a 25 seconds ad in the local languages to be played the entire day. We made sure the ads were played at regular intervals five times daily for a couple of days. The selection of the days was really important for the success of the ads. We had to time them perfectly to coincide with the final year board exam results. It is at this crucial period when students decide their colleges and other admissions details.

We zeroed in on the following radio stations based on their listenership in each city and popularity with the young crowd

The success of the ad campaign was reported by St. Claret’s College, Bangalore within a few week as the admissions procedures began.

Results/Impact

As we already knew St. Claret’s College was extremely popular with students from the north-east. But after this ad campaign was run the institution observed an all-time high for admissions from Manipur, Mizoram and Nagaland. When compared it was observed

  •         12% more students from Nagaland joined the courses at St. Claret’s College.
  •         16% & 17% increase in the students from Manipur and Mizoram respectively.
  •         34.6% students who enrolled for the diploma courses were from these 3 states.

 

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09038015241 or enquiry@releasemyad.com